Social Networks for building Real Estate Communities

Social Networks for Broker and Agent Websites. - create your own. Today real estate Brokers are struggling to understand how Web 2.0 applications like Online Social Networking can impact their business. Online Social Networking refers to online website communities of people who share interests and activities or who are interested in exploring the interests and activities of others.  Communications between members can be chat, instant messaging, email, video, file sharing, discussion groups, etc. For real estate brokers, online social networking can create online communities for agents to share information with each other, and with prospective buyers and sellers of real [...]

Real Estate Consumers Demand Listing Accuracy

Why shoot for listing accuracy?  Because real estate consumers expect it! Just about every MLS we work with tells us that they would like to improve the quality and accuracy of their data. Historically the concerns about data accuracy were generally voiced by REALTORS® because data accuracy problems hindered their ability to do business effectively. Now with the advent of MLS consumer websites, concerns about data accuracy have been expanded to consumers as well. For many MLSs around the country, missing photos consistently rank as one of the most prevalent problems with MLS listings. Not only does it create the [...]

By |2018-05-03T21:26:45-07:00March 25th, 2008|Main category|0 Comments

Mobile Search for Real Estate – Reduce your marketing budget AND sell more real estate

Reduce your marketing budget AND sell more real estate - Capture leads from all of your marketing programs Wherever I go these days I am asked the all-important question by agents and brokers. What can I do to make the limited marketing dollars I have available much more effective? In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, beyond using the internet. How do you know if your real estate advertising is working? Many "offline" marketing tools like newspaper ads, magazine ads, real estate TV shows and even [...]

By |2018-05-03T21:26:45-07:00March 25th, 2008|Main category|0 Comments

Twitterstate: Twitter for Real Estate Professionals

I started using Twitter again recently because of some blog posts that I read by some pretty influential people. What is twitter? Twitter is a very easy to use, real time messaging system for groups and friends. Another way to think of it would be text messaging (or instant messaging) from one person to many people at the same time. The length of each message is about 1 sentence (140 characters). Twitter is free and easy to use. When I got started with Twitter in June of 2007, it was a relatively new thing. The company launched in March of 2006. [...]

By |2018-05-03T21:26:45-07:00March 23rd, 2008|Main category|0 Comments

Most Home Announces Launch of Wireless Realty™ Consumer Edition

  VANCOUVER, British Columbia, March 20, 2008 - Most Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp. (OTCBB:MHME) and a leading provider of wireless solutions to the North American real estate industry today announced the launch of Wireless RealtyTM CE (Consumer Edition), an innovative consumer wireless service that enables home buyers to search Multiple Listing System (MLS) information from the convenience of their mobile phone. Wireless Realty CE debuted at MarketLinx’s Tempo Users Group Meeting in Laguna Beach, California on March 18, 2008. The new on-demand mobile service is available to consumer markets through real [...]

By |2017-06-21T05:31:45-07:00March 20th, 2008|Main category|0 Comments

VAST.com expands their Real Estate Listings database with Catalyst partnership

CHICAGO, March 17  /PRNewswire/ – Catylist Inc., the nation’s leading provider of marketing-based commercial information exchange (CIE) technology for commercial real estate communities and brokerage firms, announced that Vast.com (http://vast.com/), a leading vertical search platform for real estate (as well as autos and travel), has been added to the Catylist distribution network. Subscribers of the Catylist Network, which includes the premier National commercial listing exchange, Commercial IQ, http://www.commercialiq.com/, and nearly 40 local Catylist-powered commercial information exchanges, can now send their commercial properties listed for sale or lease to Vast.com without re-entering the data.  Listings will automatically update on a nightly [...]

By |2008-03-18T14:21:34-07:00March 18th, 2008|Broker-Agent Information, Main category|0 Comments

MLS Consumer Website Research Released

For many years there has been an on-going debate about whether MLS consumer websites were supportive of REALTORS® or competitive with them. A comprehensive study of using the Houston Association of REALTORS® consumer website was conducted to address this issue. This report will demonstrate conclusive evidence that an MLS consumer website is one of the most valuable tools an MLS can offer its members.  The MLS has technical expertise and advantages to support their members to compete collectively effectively for traffic against even the most well-funded listing portals on the Internet today. This report is unique in that it provides [...]

By |2018-12-13T06:22:41-08:00March 13th, 2008|Main category, MLS Insights|0 Comments

MLS Vendor Selections

A factor that tends to be considered when choosing an MLS service provider is how many customers they have won or lost recently - particularly when some of those customer losses are large, costly, and well-publicized. And if that is not a formal consideration, when an MLS vendor looses a major customer, it is often on the mind of sourcing MLS organizations. In fact many companies that I have spoken with over the past 12 months have actively excluded some MLS vendors from their short list due to rumors or reports of customers lost. These types of metrics tend to [...]

By |2018-05-03T21:26:46-07:00March 12th, 2008|Main category, MLS Insights|0 Comments

SentriLock goes public with major anouncemnt

SentriLock, provider of lock box products to REALTORS is making a major stir in the lockbox category with their announcement of NXT Wireless lockboxes, as reported by the Cincinnati Enquirer. With expected release this year, Sentrilock will be throwing a lifeline to real estate agents who do not embrace the Palm series of smartphones or eKey required to open the GE Supra lockboxes. By targeting technology that is more widely adopted in the marketplace, Sentrilock looks to grab market share by deploying lockboxes with enhanced usability and access from any computer or wireless device.  “Being cross-platform is clearly going to be an [...]

By |2018-05-03T21:26:46-07:00March 10th, 2008|Main category|0 Comments

Free Real Estate Technology

Yes, that is right!  REALTORS who look around can get some high quality technology for Free. But is free really Free? One of the more successful business models on the Internet today is making money by giving things away.  Much in the same way that Newspapers and Television have done for years.  Unlike those counterparts, the cost of distributing digital media is so cheep that 1% of people paying for premium services is usually enough to justify giving it away to 99% of the user group. In researching the cumulative effects of the NAR strategy to dole out blogs to [...]

By |2018-05-03T21:26:46-07:00March 5th, 2008|Main category|0 Comments