WAV Group Releases Localism Whitepaper

For more than two years, WAV Group has been doing research that provides insight for real estate companies to focus on strategies that will accelerate their online business opportunities. We have studied consumer and broker opinions of MLS Consumer Facing websites, Broker websites, the effectiveness of listing syndication, broker lead response and even mobile search. All of these studies were focused on measuring components of online strategies deployed today around the real estate industry. In this new report, titled Localism - WAV Group endaveours to look outward into the future of online effectiveness. We look forward to getting feedback from [...]

By |2018-05-03T21:26:29-07:00April 30th, 2009|Broker-Agent Information, Main category, MLS Insights|0 Comments
Read More

Stop Advertising and start “EDUtising”

Most of us tune out when we hear companies telling us how great they are in commercials. We have become pretty cynical about advertising. Traditional advertising like radio and TV have gotten slammed as ineffective tools for generating leads. There are whole technologies that have been built to help us zap advertising so that we can get to the content we are really interested in. Well, what if our advertising could become the content viewers are interested in? While in Orlando last week I heard a radio ad that got me thinking about a new way to make advertising relevant [...]

By |2018-05-03T21:26:29-07:00April 29th, 2009|Main category|0 Comments
Read More

Virtual Office Website in the New York Times

If anyone has doubts about the power shift that is taking place as a result of Virtual Office Websites - think again.  Virtual Office Websites are putting real estate agents back into the center of the conversation between consumers and the property information in the best possible way. Check out the fantastic article from Sundays NYT entitled “Brokers Enrich Their Web Tactics.” This is what one broker had to say about Listingbook: Kathy Engel, an associate broker with Re/Max Shores Oceanside and the president-elect of the Long Island Board of Realtors, said that although she had been in real estate 23 [...]

By |2018-05-03T21:26:29-07:00April 25th, 2009|Broker-Agent Information, Main category, Virtual Office Website Series|0 Comments
Read More

Luxury Real Estate gets Social in Las Vegas

Victor Lund of the WAV Group will be joining Jim Walberg of Caribbean Islands Realty, Jon Larrance of Perry & Company, Bruce Hiatt of Las Vegas’ Luxury Realty Group, and Michael Marquette of Marquette Turner of Australia to produce a seminar on Social Networking at the Luxury Real Estate Conference in Las Vegas next week. The Seminar topic is titled “The Power of Social Networking: Facebook, Twitter, Linkedin, and Blogging Tactics of Top Luxury Professionals” The success that these Luxury Real Estate brokers are having from leveraging web 2.0 social technologies has been outstanding.  It will be a pleasure to gain insight from professionals that have laid the [...]

By |2018-05-03T21:26:29-07:00April 23rd, 2009|Broker-Agent Information, Main category|0 Comments
Read More

European Model Gaining Ground in U.S. Despite Tough Market

We think it is interesting to note that during these very difficult times in real estate a new comer to the U.S. real estate market is successfully expanding their franchise operations. As Stefan Swanepoel reported today in Inman news (http://www.inman.com/node/94265)  Engel & Völkers announced that it signed its 555th license, worldwide, with the signing of the license region for Beverly Hills, Bel Air and Westwood in California. By way of background, Engel & Völkers is a luxury real estate company headquartered in Hamburg, Germany that has a unique international property shop concept.   All Engel & Völkers franchises must be built [...]

By |2018-05-03T21:26:30-07:00April 17th, 2009|Broker-Agent Information, Main category, Our Services|0 Comments
Read More

Looking for a way to communicate good news about the real estate market?

We all see way too much negative press about the real estate market in the mainstream press these days.  Its nice when we see a company that has launched a product to help the REALTOR® take back control of communication of the localized market trends in their region. Real Estate Business Services, division of the California Association of REALTORS launched a product a few months ago that allows agents to share local neighborhood market stats. The product called CLARUS MarketMetrics, powered by Terradatum’s robust data analysis software allows an agent to enter a few pieces of information and then the product [...]

By |2018-05-03T21:26:30-07:00April 14th, 2009|Main category|0 Comments
Read More

to err is human, in terms of social MLS

Portland is the site for the Connections 2009 conference, welcoming a select group of real estate dignitaries to discuss the evolution of our industry and the painful realities that hold us back. I will be speaking briefly to the lawyers who write the pages of rules that govern order in the vast lands of MLS - I applaud their work. Sharing - the cornerstone of web 2.0 - is the terrorist threat to protecting MLS data from misuse, and I found some rather interesting mis-uses of data on the web that illustrate the challenges facing rules and rules enforcement.Although I do [...]

By |2018-05-03T21:26:30-07:00April 14th, 2009|Main category, MLS Insights|0 Comments
Read More

What happens to online inquiries? This study may offer clues

In 2008, WAV Group did three studies that observed and measured scenarios of real estate listing websites.  The Broker Website Effectiveness study measured 1 million consumers and thier engagement with Broker Websites across the country. The MLS Consumer Website effectiveness study measured conusmer and member satisfaction with HAR’s successful public website.  The Listhub Listing Syndication Study reviewed the number of consumers and leads that were driven to brokers as a result of syndicating listings to more than 30 popular thrid party websites. Fellow real estate industry vetran and consultant, Ken Jenny met with me at the CMLS conference in Minneapolis last fall.  Ken [...]

By |2018-05-03T21:26:30-07:00April 9th, 2009|Broker-Agent Information, Main category|0 Comments
Read More

2009 Reports

Edutizing WAV Group Study outlining how real estate market information can be used in Advertising Make More Green by Going Green WAV Group Study on how to attract more customers and become more profitable with a green real estate operation Virtual Tour WAV Group Study outlining leading virtual tour practices for REALTORS and review of leading Virtual Tour products Localism WAV Group Study that illustrates how Geo Domain Targeting assists in Real Estate Marketing Broker Responsiveness to Online Inquiries WAV Group Study to test the ability of a broker to answer questions about another broker's listing  

By |2018-05-03T21:26:30-07:00April 9th, 2009|Reports|0 Comments
Read More

A Document a Day Keeps the Paper Away

Real estate is a very paper-intensive business.  There are millions of dollars spent every year printing, processing and storing paper.  Finally, the concept of processing real estate paperwork online is coming into its own.  A few years ago when WAV Group completed its 2005 WAV Group Transaction Management Adoption Study, it appeared as though the industry was not that interested or even ready to complete its transaction online. Today, all of that has changed. […]

By |2018-05-03T21:26:30-07:00April 7th, 2009|Main category|0 Comments
Read More

Instanet is Growing and Expanding its sales team! Check out this National Account Manager Position

Instanet has demonstrated phenomenal growth over the past couple of years. They have experienced huge increases in participation with their electronic faxing, online forms, document management and transaction management product suite.They are expanding their sales team and are looking for another National Account Manager to continue to expand their presence throughout North America.  WAV Group has been retained to help find a terrific candidate to continue to drive new growth for the company. If you are an experienced sales professional with an established network of MLS and Association relationships, and would like to learn more about the position: POSITION TITLE:    [...]

By |2018-05-03T21:26:30-07:00April 1st, 2009|Broker-Agent Information, Main category|0 Comments
Read More

Zillow is likely to become a new top competitor to realtor.com and yahoo

Do you know where your listings are going? Realtor.com and realestate.yahoo.com have been battling it out for the top spot in the nation for real estate property search.  Now a rising contender is in the mix, zillow.com in a move that could break the virtual tie between zillow and trulia forever. An early secret to realtor.com was the extension of thier property search site to more than 100 other prominent domains - now zillow.com has answered by winning the business of more than 180 newspapers, drawing them in direct competition with the top search sites and especially Homefinder.com.  This added [...]

By |2018-05-03T21:26:30-07:00April 1st, 2009|Broker-Agent Information, Main category, Uncategorized|0 Comments
Read More
WAV Group | Copyright © 2024 All Rights Reserved.