March 2010

Middle Aged women dominate mobile social networking
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Middle Aged women dominate mobile social networking

Broker Technology Research, Main category

Middle Aged women dominate mobile social networking

Press Release from Neilson: Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company. Since Women are a core audience for REAL Estate Marketing, it would seem that social mobile networking would be a good strategy for agents and brokers today. Mobile Social Networking Gender Gap A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men. Forty-five percent of all mobile [...]

By THE WAV GROUP|2018-05-03T21:26:13-07:00March 3rd, 2010|Broker Technology Research, Main category|0 Comments

Its not about the MLS system
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Its not about the MLS system

Main category, MLS Insights

Its not about the MLS system

MLS of Choice has been with us for a while now, but has not created any landscape changes in the MLS industry. WAV Group has had the opportunity to observe the behavior of agents in two divergent situations in California. CARETS and CalREDD. Hypothesis: Agents don’t care about the MLS system. They care about selling homes, the service they get from their MLS, and the relationships they have with the organizations offering them services. Case 1 - CARETS Data Share - 100,000 agents in the Los Angles and points south now can freely choose from a variety of REALTOR Associations [...]

By THE WAV GROUP|2018-05-03T21:26:13-07:00March 3rd, 2010|Main category, MLS Insights|0 Comments

Mike Barnet joins Property Panorama

Press Release: Property Panorama announced the appointment of Mike Barnett as the companys Chief Information Officer. Property Panorama provides its world leading suite of online marketing tools and products to over 200,000 Realtors in more than 45 MLSs across the U.S. and Canada. Property Panoramas easy to use solutions empower Realtors with unlimited Virtual Tours, Video Tours, PodCAST Tours, and MobileMedia Cell Phone Tours at unbelievably low prices. Property Panorama owes its rapid ascension to the top of the Virtual Tour industry not only to unparalleled innovative technologies, but also to its strong leadership. Now with the addition of Mike [...]

By THE WAV GROUP|2018-05-03T21:26:13-07:00March 1st, 2010|Main category, Press Releases|0 Comments

Lookout Facebook, here come the Boomers
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Lookout Facebook, here come the Boomers

Main category, MLS Insights

Lookout Facebook, here come the Boomers

If you are running an MLS, REALTOR Association, or real estate brokerage, you need to begin to read the Inside Facebook Blog. It will allow you to keep up with trends so that you can consider your company’s Facebook strategy moving forward. Today, the average Facebook user is 26. But that is rapidly changing and moving in the direction of the core audience for Real Estate. According to Inside Facebook, the fastest growing user group is women over 55 (up 175% since Q4 of 2009). Of course, where the women go, the men will thankfully follow:-) The second fastest [...]

By THE WAV GROUP|2018-05-03T21:26:13-07:00March 1st, 2010|Main category, MLS Insights|0 Comments

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