February 2013

Brokers harvesting business from their data

Real estate brokerages are way behind in the curve of excellence in lead management. This report is not about best practices of routing leads to agents, it is focused on measuring lead quality, and appending lead information with business intelligence that will convert more leads to drive more revenue. WAV Group’s brokerage business is focused on enterprise brokers, 500 agents or more – and usually a brokerage that also has some type of relationship with a mortgage or an insurance company. We use the term “home services” or “ancillary services” to refer to a brokerage that provides a full suite [...]

By Victor Lund|2018-05-03T21:24:40-07:00February 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research|3 Comments

Indiana Regional MLS Is Born

In a press release yesterday, Indiana Regional MLS announced the selection of LPS as the vendor for consolidating 13 MLS systems into one. The effort was led by Kevin McQueen of Focus Forward Consulting. McQueen successfully managed to get 13 different MLSs serving an aggregate of 5000 subscribers to combine their MLS. The subscribers should be very excited about this. It is likely to reduce their costs and improve their services. There will be some bumps along the way as they accomodate change - but this is a great opportunity to advance the industry. Well done by all! There is [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 23rd, 2013|Main category, MLS Insights|1 Comment

National MLS Sales Opportunity With Mobile Realty Apps

Mobile Realty Apps has experienced outstanding growth over the past 12 months and has established itself as a leader in mobile technology for MLSs and real estate companies. Winner of the 2012 “Most Innovative Real Estate Startup” at the Inman Conference in July 2012, Mobile Realty Apps offers a full set of leading edge mobile products for real estate professionals and the consumers they serve, from their custom branded native apps to their augmented realty technology HomeSpotter. Mobile Realty Apps is currently interviewing individuals who will lead their sales to MLSs nationally. This individual will work closely with the national Broker sales manager [...]

By THE WAV GROUP|2018-05-03T21:24:41-07:00February 22nd, 2013|Main category|0 Comments

TheMLS/Claw seeking Senior DBA

Senior DBA Job Description Los Angeles based company is conducting interviews for a permanent, full time Sr. Database Engineer who will be responsible for the design, development, coding, testing, optimizing, debugging and documentation of database applications. Candidate must be able to thrive in a fast paced, team oriented environment. Your Nature: Ability to work independently with minimal supervision as well as a team player Self-motivated Ability to manage support tickets through to completion. Ability to prioritize workload and manage time effectively. Excellent communication skills and customer service skills. Exceptional problem solving and results oriented Take ownership of your work [...]

By Marilyn Wilson|2018-05-03T21:24:41-07:00February 21st, 2013|Main category|0 Comments

Is the MLS In Danger?

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments

Could MLS Mobile Technology Create Another Leapfrog Event?

For years now we have been pointing out that in the not too distant future mobile technology will be the most important part of an MLS system. In fact, we have noted that mobile technology will, in fact, be the MLS system. That distant future is here and mobile is finally coming of age. We are seeing more advances in MLS mobile technology over the last year or so than we have seen since mobile was introduced. These advances in mobile, however, also bring some very interesting questions. All MLS vendors today have some form of a mobile solution. [...]

By THE WAV GROUP|2018-05-03T21:24:41-07:00February 19th, 2013|Main category|2 Comments

METROLIST® SELECTS CORELOGIC® MATRIX™ MLS SYSTEM––Colorado’s Largest MLS to Provide New Product Suite to 15,000 Real Estate Professionals–

IRVINE, Calif., February 6, 2013—CoreLogic® (NYSE: CLGX), a leading residential property information, analytics and services provider, today announced that it has entered into an agreement with Metrolist, Colorado’s largest multiple listing service (MLS) and provider of REcolorado, to provide the CoreLogic Matrix MLS system to 15,000 Colorado real estate professionals. For more than 25 years, Metrolist developed and hosted its own proprietary MLS systems. “The pace of innovation has profoundly accelerated since the company was originally founded in 1984 and we found that a transition to a vendor-based product suite made a lot of sense,” commented Metrolist President and CEO, [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 13th, 2013|Broker-Agent Information, MLS Insights, Press Releases|0 Comments

Are my listings going everywhere – Zillow Front Door

Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party - brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 13th, 2013|Broker Technology Research, Main category, Marketing|2 Comments

Where is the Genius Bar for Real Estate Tech?

There is no doubt that consumers trust an expert more than they trust themselves. If you look back at breakthroughs that have lead to consumer success and major increases of consumption and adoption, it always occurs when the vendor provides a local expert. Apple was not the first company to figure this out. There are many examples, but certainly Rite-Aid did it with an in-store pharmacist; Home Depot did it with in store builders and remodelers; and Best Buy did it in technology. What Apple did was take it all to a new level with product super heros. The Strategy [...]

By Victor Lund|2018-05-03T21:24:42-07:00February 11th, 2013|Broker Technology Research, MLS Insights|0 Comments

Zillow to power HGTV

I have always been a fan of HGTV’s strategy to marry their television audience and content with property search. I do not watch TV much, but I do tune into HGTV from time to time and have run some analysis on the comprehensiveness of the listing data on their site. From our point of view, HGTV did not go far enough to put timely calls to action into programming to drive the television audience to search for homes on their property search portal. This is my opinion, not grounded in any facts. Suffice it to say that Zillow is going [...]

By Victor Lund|2018-05-03T21:24:42-07:00February 8th, 2013|Broker Technology Research, Main category, Press Releases|0 Comments