May 2014

Increase Home Listings By 27 Percent
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Increase Home Listings By 27 Percent

Broker Technology Research, Main category, Marketing

Increase Home Listings By 27 Percent

How would you like to increase your business garnered from your website by 27%? That’s right, 27%. I had to say it again because people often do not believe in testing or research to determine what works best for their business. In fact, many companies today “take the high road” and completely ignore trends and tactics that can improve their business because they get stuck with their fondness for what they have and stop moving ahead. Here is the example of how research and testing can drive improvements in company online effectiveness. Thankfully, the company the largest broker in [...]

By Victor Lund|2018-05-03T21:24:10-07:00May 30th, 2014|Broker Technology Research, Main category, Marketing|2 Comments

NAR Publishes Paper On Lead Management

The National Association of REALTORS® is not necessarily the first place that REALTORS® would turn to get advise on Internet Lead Management, but they have stepped up to the plate as a resource. Quite nicely I would add. In a paper published this week, Todd Carpenter, Managing Director of the Data Analytics Group at NAR, published a paper titled The Intelligent Internet Lead, Providing Context, Coaching & Confidence to Web Source Leads. Click Here for Download http://crt.blogs.realtor.org/2014/05/27/crt-white-paper-the-intelligent-internet-lead/ WAV Group has performed a lot of research on online marketing, mostly for the purpose of providing MLSs and brokers with good research [...]

By Victor Lund|2018-05-03T21:24:10-07:00May 29th, 2014|Main category, Strategic Planning|0 Comments

FBS To Support MLS With Listing Syndication

Since listing data feeds came into existence, they have been the providence of MLS vendors like FBS and their peers. There are also controls that go down to the listing detail level that enables listings to be opted out of things like IDX (with written seller approval in most markets). In a blog post today, FBS CEO Michael Wurzer discusses this functionality that is delivered through a standard feature in FlexMLS called Listing Export. Arizona Regional MLS serving the greater Phoenix, AZ area is among the first FBS clients to use this functionality for a wide range of syndication to [...]

By Victor Lund|2018-05-03T21:24:11-07:00May 28th, 2014|Main category, MLS Insights|0 Comments

How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family

AGENTS! Join Marilyn Wilson for this exciting RETechinar™ where we will learn from special guest Realtor® Shaun Nilsson, the social media wizard behind CityBlast.com, as he diagrams his time-saving formula for attracting tons of new clients through social media while completely avoiding annoying your friends and contacts. In this 100% FREE online workshop, we'll show you exactly how to close more real estate commissions right now - using only your Facebook - while effortlessly projecting the confident business savvy of a seasoned professional. PLUS you'll learn how to outsource your online marketing to others and avoid wasting even one more [...]

By Victor Lund|2018-05-03T21:24:11-07:00May 20th, 2014|Broker-Agent Information, Marketing|0 Comments

California MLS Data Sharing Update

California Regional MLS and MLS Listings have reached an agreement to share MLS listing data. This is an important signal of MLS strategy in California for a number of reasons. These MLSs are planning to share data by sending data to each other for display in each other’s system and use by each other’s subscribers without the need to belong to both MLSs. Previously, CRMLS only pursued data sharing through CARETS™, a hub and spoke data share product developed by MRIS. Through this new sharing agreement with MLS Listings, CRMLS now has adopted three initiatives to create a statewide MLS [...]

By Victor Lund|2018-05-03T21:24:12-07:00May 9th, 2014|Main category, Press Releases|1 Comment

RED Real Estate Digital and Cerulean Acquired by Nationstar

Real Estate Digital Acquisition In May, Solutionstar entered into a definitive agreement to acquire substantially all of the assets of Real Estate Digital and its affiliate for $18 million in cash. RED, based in Aliso Viejo, California with 120 employees, is a fee-based real estate services company that provides online marketing, data, transaction management and digital media solutions. The acquisition price represents a 0.7x multiple on RED's estimated full year 2014 revenue. The acquisition is expected to close in the second quarter of 2014 at which time Solutionstar will assume RED's management team and employees. In online marketing, RED has [...]

By Victor Lund|2018-05-03T21:24:12-07:00May 8th, 2014|Press Releases|0 Comments

Third Party Site or MLS? Why not both?

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member’s listings. The Houston Association of REALTORS®, arguably one of the most progressive and gutsy Associations in America today, has done it again. They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. Listing syndicator ListHub will feed listings to public-facing websites operated by multiple listing services, and the Houston Association of Realtors is the first to sign up for the new program, which [...]

By Marilyn Wilson|2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|2 Comments

The Right and Wrong of Broker Data

There is a lot of confusion about real estate listing data today. I believe that the confusion is the cause of agitation that pits technology companies, consumers, real estate agents, pundits, MLSs, Franchises, and Associations of REALTORS against one another. For many, there is a belief that the listing data is free and access should be provided to all. The reality is that the listing data is legally bound to the real estate listing broker who is the custodian and responsible party for that data. Being a custodian, or the responsible party has nearly boundless latitude and altitude. Today’s real [...]

By Victor Lund|2018-05-03T21:24:12-07:00May 7th, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|3 Comments

Resourcefulness

If anything put fear back into the real estate industry lately, it was the sluggish first quarter performance. There are few valid explanations for it. Inventory is at a reasonable level and interest rates are low. People should be buying homes like they did last year. Rather than trying to figure it out, it is time to apply a healthy dose of resourcefulness into the business. The best way to do that is audit your expenses and your people. A typical story There are times when WAV Group finds significant problems in a business that management did not see. But [...]

By Victor Lund|2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services|0 Comments

Increase Home Listings By 27 Percent

Increase Home Listings By 27 Percent

NAR Publishes Paper On Lead Management

FBS To Support MLS With Listing Syndication

Top 5 Articles of the Week

Top 5 Articles of the Week

Top Articles of the Week

California MLS Data Sharing Update

California MLS Data Sharing Update

RED Real Estate Digital and Cerulean Acquired by Nationstar

Third Party Site or MLS? Why not both?

The Right and Wrong of Broker Data

Resourcefulness