Zillow Announces Trulia Acquisition

Two of America's third party real estate portals have entered into a definitive agreement for Zillow (Z) to purchase Trulia (TRLA) for $3.5 billion in stock-for-stock trade. The Board of Directors of both companies have agreed to the transaction which represents a 25 percent premium to Trulia Stockholders, based on Trulia's closing price on Friday, July 25, 2014. The transaction will now face regulatory approval. Goldman, Sachs & Co. brokered the transaction. Trulia CEO Pete Flint will retain that title, join the Zillow Board of Directors along with one other designee, and will remain the leader of the Trulia.com business unit. He will report [...]

By |2018-05-03T21:24:02-07:00July 28th, 2014|Main category, MLS Insights, Press Releases|0 Comments
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Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|0 Comments
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MLSs Important to Your Business? Don’t Miss out on CMLS 2014!

For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with leading MLSs, bar none. It is an intimate conference focused exclusively on MLS issues so it is a great place to build relationships with the movers and shakers of the [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Broker-Agent Information, Main category, MLS Insights|0 Comments
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Your Spam Filter May Be a Lead Source

Leads sometimes come from humans. That’s a light joke. The point it is that when technology companies test lead capture and routing systems, they typically test them with stock lead content. Unfortunately, many real human leads do not contain stock text. Real humans write real questions and sometimes use language that may not be whitelisted for your spam filter. **It happens! One of the good ways to check your lead generation and a delivery engine is to compare reports. Look at the lead reports that you get from publishers like Trulia, Zillow, Realtor.com or Homes.com. Look at them carefully and [...]

By |2018-05-03T21:24:03-07:00July 23rd, 2014|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Reports|0 Comments
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WAV Group 2014 Road Map to Listing Syndication

 Listing syndication to online portals is in the throws of a revolution in real estate today. Listing syndication has followed a philosophical pattern first envisioned by the German philosopher G.W.F. Hagel in his triadic process - thesis, antithesis, and then synthesis. This paper will walk though the first two phases of the process, discussing the evolution of the original thesis of listing syndication followed by the new roots of today's chaotic antithesis. The industry is developing a plethora of new models to transmit listings for online advertising at a pace that is eroding the effectiveness of the process in a [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker Technology Research, MLS Insights, Our Services, Strategic Planning|0 Comments
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RESO Releases Data Dictionary v1.3

 Last week, the Real Estate Standards Organization released the latest Data Dictionary version 1.3 for industry consumption and adoption. Like all RESO releases, this is important as it should trigger you and your vendors to make data base modifications to come into compliance with this latest database naming convention. There are a lot of changes. Real Estate agents and brokers pay handsome fees to vendors who take disparate data sets from MLSs and map them to their application. It is one of the biggest challenges to offering services. Our industry has fallen well behind in adopting these standards and it [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker-Agent Information, Main category, MLS Insights|0 Comments
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Marketing Trauma

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance – we divide prioritization into three categories – Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. [...]

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, Marketing, Technology Evaluation|0 Comments
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Consulting Minds Think Alike

On the eve of publishing a WAV Group paper on listing syndication, consulting firm Clareity Consulting published a paper on the same topic days ahead of us. They did a great job on their paper and Victor Lund considered delaying or eliminating the WAV Group paper from publication. But a read of both papers is probably healthy for today’s real estate brokers, MLSs, and publishers. Clearly, listing syndication remains an abrasive business struggle in real estate. Both Clareity and WAV Group address syndication issues with clients every day – which is certainly what prompted both firms to independently publish papers [...]

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, MLS Insights, Our Services, Strategic Planning|1 Comment
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WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant.  That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|0 Comments
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Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure

Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests as well as their own.   WAV Group with the cooperation of Docusign and Instanet have put together a set of best practices you can use to evaluate the Electronic Signature solution you may be using. Click HERE to download the information HERE. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Strategic Planning|0 Comments
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What is Your Lead Conversion Strategy?

This is a guest post sent to us by Carl DeMusz of NORMLS - https://www.linkedin.com/pub/carl-demusz/4/749/249 Real estate markets are cyclical and change with the economy. They tend to be closely linked to employment which is also impacted by the economy. We have often observed times when the housing market can lead the economy out of recession. One thing that helps improve the housing market is a well-informed consumer who realizes that while housing markets are cyclical they always recover. They know that if they buy a home and hold on to it, the value will rise over time simply because people [...]

By |2018-05-03T21:24:04-07:00July 9th, 2014|Main category, Marketing, Strategic Planning|0 Comments
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WAV Group Partner Mike Audet Joins Real Estate Webmasters

  Over the last 10 years, since co-founding the WAV Group with Marilyn Wilson and Victor Lund, I have had the pleasure of working with many wonderful clients including MLSs, technology companies, franchises and brokers all over the world.   From strategic planning and research to helping brokers and MLSs choose their next technology platform to creating the first MLS in Brazil, I have enjoyed every aspect of the consulting world and being a WAV Group partner. Recently, however, I made a strategic decision to return to my roots and focus on the technology sector of our industry. I grew up [...]

By |2018-05-03T21:24:04-07:00July 8th, 2014|Main category|6 Comments
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