Fox and Roach Internal Marketing Excellence

Fox and Roach is among the largest real estate brokerages in America. They recently published an internal communications piece that is a great case study for how brokers stay connected to their agents using video, and move the needle on adoption of brokerage services. Watch this short 2 minute video https://youtu.be/cy_UUGiKcao Why I like it. First, its short. To many people try to say too much. Make your video quick, clear, and drive action. Second – its familiar – Fox and Roach does a great job of promoting people across the organization – staff, team leaders, top agents. Message – [...]

By |2018-05-03T21:23:47-07:00March 30th, 2015|Broker-Agent Information, Main category, Marketing, Our Services, Technology Evaluation|1 Comment
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Association MLS Service Provider Controversy

WAV Group is a leading provider of satisfaction research to a large number of MLSs in the United States and Canada. This type of research is often performed annually by mid-sized MLSs and quarterly by large MLSs. Our satisfaction research is unique in that we support MLSs to benchmark off of their prior performance along with benchmarks against their peer group. WAV Group does not ever share another MLS’s data with any other MLS. But we do extract observations about what strategies are most effective at improving satisfaction in areas where MLSs are weak. As we have voiced on many [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Marketing, MLS Insights, Our Services, Strategic Planning|0 Comments
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WAV Group Partner Victor Lund to Speak at Swanepoel T3 Summit

WAV Group partner Victor Lund will be attending the Swanepoel T3 Summit in Las Vegas April 8th-10th. He will be giving a presentation entitled, “The Perspective of a Consultant.” Our firm is honored to be invited to this conference, which has quickly evolved into one of the most valuable conferences for CEOs in our industry to discuss big issues and opportunities for real estate. T3 is the flag that represents the three areas that the conference aims to deliver for attendees: Transcend, Transform, Thrive. What to expect Spencer Rascoff, CEO of Zillow Group, will be sharing his thoughts on the [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category|0 Comments
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One Broker’s Experience with Digital Transaction Management

A broker friend of mine downloaded the WAV Group 2004 Broker Transaction Management study recently and gave me a call. Like every real estate broker in America, she has long adapted her business to online forms. Like most brokerages, she also confesses that they have a forms box of printed forms in every office. A few years ago, she made a decision to purchase digital signatures for all of her agents. Today, she is considering transaction management. Again. This is not her first visit to this consideration, but rather an annual trek that is part of her end-to-end customer experience [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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Back to Basics

The other day I was on the phone with Mark Z. He’s a leader of one of the top producing Keller Williams Realty teams in the country. The Mark Z. Home Selling Team closed over $59 million in sales transactions, just short of 500 deals, last year. He and his team are on target to eclipse 500 deals in 2015. That means they are closing more than 2 sales every business day this year. With that kind of volume, I was certain Mark Z. must be West Coast, East Coast or Texas based. That’s where most of the hottest housing [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Our Services|2 Comments
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The Powerful Magic of Telling Your Story via Video

Sometimes your children really can teach you meaningful things about how to be more successful in your life. In our case the lesson of the power of telling your story via video came from our daughter Alexandra AKA “Sparkles” Lund. As many of you know “Sparkles” is engaged in the entertainment industry in Los Angeles. About four months ago, she set out on a path to build her following among casting directors, agents, choreographers and producers. She deployed three powerful tools. First, she blogs regularly so her voice is being heard. Second, she creates “vlogs” or video stories talking about [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Marketing, MLS Insights|1 Comment
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Broker Public Portal Exceeds Funding Milestone

Arroyo Grande, CA – March 19, 2015 – A nationwide group of leading real estate brokerage firms and Multiple Listing Services (MLSs) have exceeded their initial benchmark of raising $250,000 towards a National Broker/MLS consumer-facing website in just 10 weeks. The initiative, known as the Broker Public Portal, was first made public in January and includes participants from 32 MLSs and 24 real estate brokerages who each contributed $5000. A webpage for the project is available at www.brokerpublicportal.com. To launch the initiative, this group established a milestone of raising $250,000 to fund the project’s start-up expenses and gauge interest in [...]

By |2018-05-03T21:23:48-07:00March 20th, 2015|Main category|0 Comments
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Looking for an Amazing New Career Opportunity?

Looking for an amazing way to leverage the network of relationships you have built in the industry?   How about selling one of the most insightful, relevant and effective educational tools in the industry today – RE Technology.com, WAV Group’s sister company? We’re looking for a few amazing sales warriors to help us expand the reach of our platform to even more agents and brokers and in turn, take their sales careers to the next level. Currently the site is available to over 750,000 agents and brokers.   It is one of the most popular tools available in nearly 100 MLSs around [...]

By |2018-05-03T21:23:48-07:00March 18th, 2015|Main category, Our Services|0 Comments
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Struggling with your Direct Feeds?

Direct to portals, syndication platforms, virtual tour companies, online marketing products…the options for brokers to distribute listings seem endless. They all offer varying features, benefits and service levels, making it hard to determine what will give their businesses a competitive edge. Many brokers are at the mercy of agents using services that distribute listings without their knowledge; creating inaccuracies and liabilities, and eroding their brands. MLSs are in the unique position to offer brokers unmatched listing distribution services through strong data licensing agreements. A key benefit that only MLSs can offer is faster listing updates. When listings are not delivered [...]

By |2018-05-03T21:23:48-07:00March 17th, 2015|MLS Insights, Strategic Planning, Technology Evaluation|0 Comments
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Five Ways to Make a Thoughtful Decision about Direct Feeds

I had the honor of working with the Greater Albuquerque Association of REALTORS® today. They hosted a Town Hall asking for input on whether or not their brokers would like them to negotiate a Direct Feed from the Zillow Group on their behalf.  Michael Bustamante did a great job of framing the issues that need to be discussed and ultimately decided upon. While the issue is anything, but clear cut, there were interesting questions posed that may be helpful for you to use in your market as you try to think your way through your market’s decision about direct feeds. [...]

By |2018-05-03T21:23:49-07:00March 16th, 2015|Main category, MLS Insights, Strategic Planning|4 Comments
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Forward Looking Technology

2015 and 2016 will be years of incredible change in real estate technology. For too long, the real estate industry evolved in an eggshell whereby data, applications, and presentation layers were composite to one another behind most fragile and isolated shell walls. Today, we see systems that separate these three components of the technology to maximize the usefulness of this information to the industry and the consumers it serves. We Got You “We got you” is a statement that can have two meanings when a technology provider speaks it. It can take on the meaning of “we screwed you” or [...]

By |2018-05-03T21:23:49-07:00March 12th, 2015|Broker-Agent Information, Main category, Technology Evaluation|0 Comments
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Direct Feeds to Zillow Group

MLS RETS servers are designed to deliver IDX, VOW, and Full Data feeds to brokers and their vendors. With few exceptions, they were not purpose built for sending listing syndication feeds to publishers. Syndication feeds are the domain of Listhub. With Listhub’s support of Zillow Group’s websites going away, you must act now to determine what your plans are. MLS RETS Servers are emerging with new features that blend in Syndication support for Direct Feeds to Publishers like the Zillow Group. The defining difference between Listhub and direct feeds may be complex or simple. The complex path is considered by [...]

By |2018-05-03T21:23:49-07:00March 7th, 2015|Main category, MLS Insights, Strategic Planning|3 Comments
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