April 2015

Andy Rapattoni In Memoram
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Andy Rapattoni In Memoram

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Andy Rapattoni In Memoram

It is with great sorrow that Rapattoni Corporation announces that Andy Rapattoni died April 8, 2015, at age 75 at Los Robles Hospital in Thousand Oaks, California, after complications following lower back surgery. Andy Rapattoni, Chief Executive Officer and Chairman of the Board of Rapattoni Corporation, a national software firm located in Simi Valley, California, became an industry icon in the world of organized real estate in the 45 years he headed the company. In 1970, Andy and his wife, Niki, founded Rapattoni Corporation to provide cutting-edge technologies to the real estate industry. Beginning with just the two of them [...]

By THE WAV GROUP|2018-05-03T21:23:47-07:00April 9th, 2015|Main category|0 Comments

Listing Syndication now Part of Broker Office Policy Manuals in Colorado
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Listing Syndication now Part of Broker Office Policy Manuals in Colorado

Broker-Agent Information, Main category, MLS Insights

Listing Syndication now Part of Broker Office Policy Manuals in Colorado

Loveland, CO — April 8, 2015 — Colorado Real Estate Commission Position 21 (CP-21) was officially revised this week to include Listing Syndication within office policy manuals. CP-21 is a long standing position statement that covers a variety of topics suggested for real estate office policy manuals such as handling earnest money, contract review and, as of April 7th, listing syndication. Timing is perfect considering the recent changes between listing syndication giant, Listhub, and consumer portals, Zillow and Trulia. As of April 7th, Listhub and Zillow Group ended their contract with one another, leaving brokers and agents wondering how their [...]

By THE WAV GROUP|2018-05-03T21:23:47-07:00April 7th, 2015|Broker-Agent Information, Main category, MLS Insights|0 Comments

Funny – Anti-Zulia Radio Campaign
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Funny – Anti-Zulia Radio Campaign

Main category, Marketing, Our Services

Funny – Anti-Zulia Radio Campaign

WI Homes is the consumer facing website of Milwaukee Wisconsin based MLS, Metro MLS. The website is a regional powerhouse for providing consumers with access to search the MLS property search database. In an effort to advertise a differentiation between their website and websites that they call “Zulia and Trillow,” they created these rather humorous radio ads. The first ad talks about the two biggest events in a couple’s life – when they buy a home and when they have a baby. In the second ad, they talk about a family buying a home of their dreams [...]

By Victor Lund|2018-05-03T21:23:47-07:00April 2nd, 2015|Main category, Marketing, Our Services|1 Comment

Has Online Marketing Peaked?
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Has Online Marketing Peaked?

Broker-Agent Information, Main category, Marketing

Has Online Marketing Peaked?

In one of my favorite articles from 2008, WAV Group suggested that newspapers are like nursing homes. At that time, newspaper advertising was in a steep decline as a result of the emergence of more affordable online options that promised better reach. My argument was, “This obsolete technology sucks millions of dollars away from more cost-effective marketing tools while delivering less every year. There are better uses for your budget, especially if you market goods and services to people who don’t remember the Truman Administration.” Job seekers go online to Craigslist, Monster.com, or Careers.com to find employment. Consumers go to [...]

By Victor Lund|2018-05-03T21:23:47-07:00April 1st, 2015|Broker-Agent Information, Main category, Marketing|0 Comments