America’s Largest MLS Offering System of Choice

One announcement that was made around the Council of MLS meetings was the intention of the California Regional Association of REALTORS to offer the Paragon MLS system alongside the CoreLogic Matrix system. This was a big topic of conversation in our recent webinar, the most recent installment in our ongoing WAVes of Change series. Just think about it – they will be running in parallel forever. History CRMLS is a complex MLS. They support 78,000 subscribers and they plan to grow. California has a lot of Paragon installations in California, including some large MLSs like San Diego County and a [...]

By |2018-05-03T21:23:31-07:00November 4th, 2015|Main category, MLS Insights, Our Services|0 Comments
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Is Email Volume Killing Your Company?

Lingchi is the roughly the word that the Chinese use to describe a form of torture whereby a person is executed by 1000 cuts. Dying the death of a thousand cuts has become a familiar business term that can have any range of meaning. WAV Group fielded a question from large brokerage firm – "how do we reduce email in our company?" Communication in a company is good, but too much communication as an adverse impact. What follows is my reply. Calculate the spoilage - If it takes each member of the company an hour to clean out their inbox [...]

By |2018-05-03T21:23:31-07:00November 3rd, 2015|Broker-Agent Information, Main category|1 Comment
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WAKE UP BROKERS! Hablas Espanol?

Today, 85% of homebuyers are white, but that is changing rapidly in America. The new and growing homebuyer population is Hispanic or Latino, and most do not speak English well enough to have confidence in a real estate transaction written in a foreign language, with an agent who is not bilingual. Yikes or Opportunity? We think opportunity. From 2010 to 2012, the number of Hispanic homebuyers increased 38%! Today, only 20,000 of the nations’ 1.2 Million members of the National Association of REALTORS is Hispanic. By the way – all of the stats quoted here look at data collected in [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category|0 Comments
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Gavin Blair Named as New CEO of the Iowa Association of REALTORS®

The Iowa Association of REALTORS® (IAR) is pleased to announce the hiring of Gavin Blair as the next Chief Executive Officer of the 6,800-member association. Mr. Blair is the current CEO of the Dayton Area Board of REALTORS® in Ohio. Blair oversees the over 2,400-member organization and the Dayton Regional MLS with over 3,000 members. “We conducted a nationwide search and interviewed several excellent candidates. We felt Gavin Blair was the best fit for IAR with his background in government affairs and his track record of progress and innovation in his previous positions.” IAR President Jon Yocum stated. Prior to [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Main category, Press Releases|0 Comments
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Online Marketing is for Sellers, Recruiting, and Retention

It's November, the beginning of budgeting and planning for a successful 2016. WAV Group studies the online effectiveness of many of today’s leading brokers and provides audits and advisory services on optimizing these programs. The true measure of online effectiveness is closing a transaction. Unfortunately, we have observed that closing a transaction is coincidental to online marketing and not a direct correlation. The relationship between an agent and a consumer is akin to dating. Both parties must be attracted to one another. There needs to be a connection and the development of things like trust and confidence. It’s a dating [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category, Marketing, Our Services|0 Comments
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