Broker with 357 Listings Gets No Leads From Trulia Last Week

WAV Group provides brokers with consulting on online marketing. One of our services includes benchmarking the effectiveness of listing syndication strategies. We have been tracking the performance of a real estate broker’s listings dating back to 2006 by publishing channel. As these reports show, Trulia effectiveness has decreased to a remarkable volume of no leads per week on 367 listings. The same report in 2013 showed between 12 and 25 leads per month. It begs the question “If a third party consumer website is not delivering value, should a broker continue to syndicate?” One thing is for sure, we can [...]

By |2018-05-03T21:23:13-07:00June 14th, 2016|Main category, Marketing|0 Comments
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RESO Fielding Survey to Learn how to Make MLS Data Work Better for Brokers

COMPLETE THE SURVEY NOW The Real Estate Standards Organization, RESO, has been hard at work creating consistent data across MLS regions and across the country by creating the RESO Data Dictionary.  To date 1.1 mm agents across the country now have access to RESO Data Dictionary thanks to the hard work of Leading Real Estate Companies of the World, The Realty Alliance, NAR, MLS system providers and MLSs across the country. This normalized data built from years of work with technology leaders from around the industry is being used to fuel Upstream, Broker Public Portal (Homesnap) and the AMP program.  [...]

By |2018-05-03T21:23:13-07:00June 9th, 2016|Broker-Agent Information, Marketing, MLS Insights, Suveys and Research|0 Comments
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What happens if Your Tech Leader is Hit by a Bus?

Bob Rosecrans and Michael Koval at Pixces Consulting Group are a little more subtle in addressing this subject in their new White Paper “Real Estate Brokers: Is your CIO future proofing your business?” But the title of the paper’s first chapter really says it all: “I love my CIO but…” What follows in an exceptionally candid and insightful examination of the conversations that Chief Executive Officers or broker-owners must have with their Chief Information Officers – or 0whoever is the Technology leader or point person at their brokerage. As Senior Partners at Pixces – and industry power hitters – Koval [...]

By |2018-05-03T21:23:14-07:00June 8th, 2016|Main category, Marketing|0 Comments
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Worried about missing the RESO Web API Mandate on June 30th?

As you probably know MLS Policy requires that every MLS gain certification for the RESO Web API by June 30th, 2016. For those that are do not live, eat, sleep and breathe technology, even the words Web API can be confusing and even a little intimidating! CMLS recognizes the need for all of us to get a better handle of the important goals that putting a Web API in place can solve for MLSs, brokers and technology companies. RE Technology is proud to help CMLS host a webinar in June 14th to help MLSs better understand this important next stage [...]

By |2018-05-03T21:23:14-07:00June 2nd, 2016|Broker Technology Research, Main category, MLS Insights|0 Comments
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