In a market where many brokerages are consolidating or playing defense, SERHANT. has moved boldly in the other direction — expanding into 13 states and Washington, D.C., growing its agent base tenfold, and significantly increasing revenue.

A new case study from Rechat explores how the brokerage made it happen, and what other firms can learn from the strategy behind its scale.

One Platform, Built to Scale

When growth is the goal, the tech stack can’t hold you back. That’s why SERHANT. turned to Rechat, a unified platform that combines CRM, marketing, automation, listing data and AI designed specifically for real estate workflows.

“We needed a tool that could solve practical problems like CRM and email marketing… at scale,” said Coyne, SERHANT.’s chief experience officer.

Since adopting Rechat, SERHANT. has grown from under 100 agents to more than 1,200, with a 99% retention rate — well above the industry average. During that same period, the company’s sales volume grew from $1 billion in 2021 to $5.3 billion by mid-2025, with a top 40 brokerage finish projected by year’s end.

What Rechat Delivers at Scale

The case study details how Rechat’s infrastructure helps SERHANT. enter new markets quickly, deliver consistent branding, and support agents across the full sales process. Among the firm’s findings:

  • Agents who use Rechat consistently generate 32% more revenue than those who do not. 
  • 66% of agents at SERHANT. have adopted the platform, driven not by mandates, but by measurable results. 
  • The brokerage covers the cost of Rechat for agents because, as Coyne puts it, “The ROI speaks for itself.”

Read the Case Study

For a deeper look at how Rechat helped SERHANT. grow revenue, expand markets, and strengthen agent retention, read the full case study here.

Whether you’re looking to grow faster or simplify operations, this is one example worth studying.