Free for a limited time with code REALTOR at checkout.
See how the industry’s most valuable asset, the MLS, has evolved far beyond a database of listings. This report gives you the data, language, and proof to show buyers, sellers, brokers, and policymakers exactly why professional representation still delivers better outcomes, and why the MLS remains the trust engine of residential real estate.
Sellers going it alone think they’re saving money. The truth? They lose time, attention, and equity. Today’s MLS-powered ecosystem makes the REALTOR® ‘s work and marketing reach visible in a way consumers can finally see and understand. That’s only half the story. MLS Client Portals, whether OneHome, Paragon, FBS, Rapattoni, or others, create something FSBO platforms can’t touch: real buyers connected to real listings inside a verified, data-rich environment. Not cold leads. Not stale portal traffic. Actual, ready-to-act consumers paired with a professional who can close the deal.
This report reframes the role of the MLS at a critical moment. It arms you with fresh talking points, hard numbers, and a compelling public narrative: representation pays, transparency builds trust, and only the MLS ecosystem can deliver both. Brokers who lean into this message will win more listings, build stronger consumer confidence, and reinforce the value of professional guidance in the face of rising DIY noise. Miss this shift, and third-party platforms will shape the story for you.
Download the report. Show your market the proof. And position your organization as the leader protecting transparency, accuracy, and consumer success in real estate.
Free for a limited time with code REALTOR at checkout.
