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8 01, 2021

News Alert – Zillow Publishes New Terms Of Use – Read the Fine Print

By |2021-01-08T14:41:45-08:00January 8th, 2021|News, Security and Privacy|5 Comments

In the early days of listing syndication, WAV Group investigated the terms of use on third party advertising websites like®,® and others. Zillow® and Trulia®, who received data through listing syndication feeds rather than though data licensing terms with MLSs like® and® had some shocking language.

15 01, 2020

CoreLogic’s Trestle Adoption Looks Impressive Vs. Zillow Bridge

By |2020-01-15T08:02:03-08:00January 15th, 2020|Press Releases, Technology Evaluation|0 Comments

Trestle has a number of security features that MLSs prefer and MLS board of directors probably trust CoreLogic more than Zillow.

9 07, 2019

Sheriff’s Department Issues Warning of Scams with Fake Listings on Zillow: Could Your MLS Take the Blame?

By |2019-07-10T12:46:26-07:00July 9th, 2019|MLS Insights|5 Comments

On July 4th in Atlanta, GA, a Fox 5 affiliate covered a story about the Hall County Sheriff’s Department warning potential home buyers and renters about scammers using actual listings and putting them under fake names on Zillow.

24 04, 2019

Zillow 3D Home Tour is Really Property Panorama

By |2019-04-29T15:14:11-07:00April 24th, 2019|Broker-Agent Information, Main category, Technology Evaluation|2 Comments

Zillow took a page out of Property Panorama’s playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home – and claim it is a 3D tour.

5 08, 2018

Zillow’s Opinion of Upstream and CAR’s Forms License Policy Is Obvious

By |2018-08-13T22:38:18-07:00August 5th, 2018|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

I have been reading articles about Zillow Group’s positioning on Upstream and the forms licensing policy of the California Association of REALTORS® with great interest. My take away is that Zillow Group is doing and saying exactly what they should be doing and saying to positively impact Zillow’s market opportunities in real estate. Remember, Zillow has industry relations people and government relations people that want to fight tooth and nail for every advantage they can get. It’s business.

2 07, 2018

Zillow May Have Finally Justified Listing Syndication

By |2018-07-02T09:46:09-07:00July 2nd, 2018|Main category|0 Comments

Real Estate is a fickle industry, cycling back and forth from favoring buyers to favoring sellers. It does not take an economist to develop a strategy for when to advertise for buyers and when not to. Certainly, real estate is in a condition of buyer saturation today. Brokers and agents who are advertising for buyers are mismanaging their advertising spend.

3 05, 2018

Zillow Group Continues Tradition of Showing Consumers FSBO, Other Non-MLS Listings

By |2018-05-03T11:00:02-07:00May 3rd, 2018|Broker Technology Research, Main category|2 Comments

Since its early days, Zillow Group has maintained a position that the consumer interest is best served by allowing listings from all sources, including For Sale By Owner, to be posted to their site. This may be, in part, why Zillow sites had up to 187 Million unique users visit their sites last year.  Recently, WAV Group has noticed a new type of broker support that is in line with this policy.

9 08, 2017 Grabs Zillow Turf In New York City

By |2018-05-03T21:22:42-07:00August 9th, 2017|Main category, Press Releases|0 Comments signs direct agreement to receive REBNY’s Residential Listing Service feed Norfolk, Va. (August 9, 2017) –®, the leading online real estate destination and provider of real estate marketing solutions, has announced that the Real Estate Board of New York (REBNY) will join’s Data Partnership Program through a direct syndicated feed agreement with REBNY’s Residential Listing Service (RLS). The new partnership will offer the more than 600 New York City residential brokerage firms, comprised of 12,860 agents participating in REBNY’s RLS, the option to display their listings on and utilize free exposure to their audience of more than 14 [...]

28 06, 2017

Zillow Protects Broker Data

By |2018-05-03T21:22:44-07:00June 28th, 2017|Main category|0 Comments

WAV Group supports brokers and MLSs in constructing data licensing agreements with users of data records that belong to the broker. When a company like Zillow ingests broker data, likeZILLOW340x230 all recipients, they must adhere to the data license agreement which typically requires that you cannot allow the data to be used by a third party. The blog is learning the hard way that using data from Zillow without proper authority is a copyright violation that Zillow will pursue. Not only will Zillow pursue the violation, but they may be contractually bound to pursue the violation. The media around the case is [...]

21 06, 2017

Zillow is a Broker – So What?

By |2018-05-03T21:22:45-07:00June 21st, 2017|Main category|0 Comments

“Berkshire Hathaway Home Services, NRT, Redfin – all brokers. Do brokers drop out of IDX because they are selling homes in their market? Brokers share their listings with these large firms everyday. If Zillow joins the list, what’s the diff?” This is the conversation starter that an investment banker had with me today. I appreciate having conversations with people in the capital markets. Bankers see the world differently. They believe that markets shape themselves and that great companies lead markets. Perhaps Zillow Group has its heart in its current service offerings today. The company protests against becoming a brokerage, but [...]