Google Voice for Real Estate

Reprint:Updates to Google Voice By DAVID POGUE It’s no secret that I’m a huge fan of Google Voice. To refresh your memory, I quote myself: “Google Voice began life in 2005 as something called GrandCentral. It was intended to solve the headaches of having more than one phone number (home, work, cellphone and so on). GrandCentral’s grand solution was to offer you a new, single, unified phone number, in an area code of your choice. Whenever somebody dialed your new uni-number, all of your phones rang at once. (perfect for real estate agents) Continue reading… “No longer did people have [...]

By |2018-05-03T21:26:24-07:00July 17th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Google Voice for Real Estate

Real Estate Magazines are a leader in print advertising

At the beginning of each quarter, I sit down with our Broker clients and review the advertising plan and media slotting.  In our last meeting, there was plenty of discussion about newspaper advertising given our posts like Newspapers are like Nursinghomes, and Will the Last Newspaper please shut off the lights.  It is pretty well known that we do not believe that the current rates newspapers charge for advertising represent a good return on Broker advertising dollars.  Agents may need to advertise in the newspaper strategically to meet business committments to sellers, but it does very little for Broker Brand Advertising - [...]

By |2018-05-03T21:26:24-07:00July 15th, 2009|Broker-Agent Information, Main category|Comments Off on Real Estate Magazines are a leader in print advertising

CAR 2009 Homebuyer Survey Released

Increased affordability, low mortgage rates motivating home buyers, according to C.A.R.s “2009 Survey of California Home Buyers” Quick Facts: · Share of first-time buyers rose to 38 percent in 2009, compared with 19 percent in 2008 · Forty-nine percent of all buyers purchased a home through a traditional market sale · Eighty-eight percent of traditional market sales were financed through fixed-rate mortgagesLOS ANGELES (July 7) Favorable home prices, record-low interest rates, and the belief that rates will rise in the near future were the primary motivators leading home buyers to purchase in 2009 compared with last year, according to the [...]

By |2009-07-09T16:12:43-07:00July 9th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on CAR 2009 Homebuyer Survey Released

Will the last newspaper please shut off the lights

A year ago I blogged about the decline of the newspaper industry in a piece called“Newspapers are like nursinghomes.”. A year later the decline has accelerated. The economic crisis has hurt the newspaper industry as it has so many industries. The question is whether it will recover (or at least rejoin its slower downward path of last year) when the economy as a whole recovers; or has the economic crisis merely revealed the terminal status of the industry. I am pessimistic about a recovery by the newspapers. One reason is the current economic situation. A serious, protracted economic crisis can [...]

By |2018-05-03T21:26:24-07:00July 5th, 2009|Broker-Agent Information, Main category|Comments Off on Will the last newspaper please shut off the lights

six real estate strategic thoughts for the second half

Our end of the month client financial reviews were hopeful for the first time this year.  June seems like it turned out to be the best month of the year for brokers, and sales are ahead of cancellations for most of our technology clients.  Hip Hip Hooray! Nevertheless, this coming winter may be tougher than last winter, so build reserves.  We advise keeping these six covenents in mind as you plan the balance of your year. Hold Cash - Be sure to have enough cash on hand to cover cash flow shortfalls between November 2009 to March 2010. Continue to [...]

By |2018-05-03T21:26:24-07:00July 5th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on six real estate strategic thoughts for the second half

Housing Economic Summary from Jim Welsh

In Jim Welsh’s June newsletter he offered the following synopsis of where we are heading in real estate.  I hope that he is wrong, but nevertheless believe it valuable enough to republish his thoughts.  He is offering his opinion based upon some pretty credible data sources.  Be sure to read the entire report to understand why he feels that “The combination of higher unemployment and underemployment, along with another round of mortgage resets will lead to another wave of foreclosures. This next wave will increasingly impact the mid to upper end of the price range.” […]

By |2017-06-27T01:06:00-07:00July 1st, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Housing Economic Summary from Jim Welsh

Google Voice for Real Estate

Coming Soon, Google Voice will be available.  The service has launched, but only available to a selected number of alpha users.  Google Voice is simple to understand.  Google will issue you a phone number.  You can give that phone number to anyone – friends, family, work – everyone.  Then Google Voice will allow you to configure your preferences for which of your phones rings depending on the caller, time of day, or however you like.  Google will either ring all of your phones at once, or ring different phones for different types of callers.  This will be great for real [...]

Replacing your Palm Treo – choose Blackberry

Reading agent conversations in the Real Town and Active Rain communities has suggested that many real estate agents may be at a crossroads in mobile technology.  Real Estate practitioners have embraced the Palm Treo for years because of a single unique feature - the ability to use the Treo’s Infra Red port to open GE Supra Lockboxes. Now that the Treo has outlived its useful life, what will be replacement? Blackberry’s parent company, Research In Motion (RIM) has worked with GE to develop a work around called eKey for Blackberry, you can pair a key fob with your Blackberry to behave [...]

By |2018-05-03T21:26:25-07:00June 27th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Replacing your Palm Treo – choose Blackberry

Would Brokers get better conversion on thier website with advertising?

I reviewed a report today conducted by the Online Publishers Association in cooperation with web traffic analytic company comScore. The report finds that display advertising on websites increases consumer engagement.  This may substantiate that Brokers may actually be able to convert more consumers on their websites if they offer advertising.  As a secondary benefit, brokers may also pick up a few extra dollars from advertisers. Historically brokers have believed that advertising cheepens thier site, and have recoiled from the concept of selling online advertising.  Companies like Cyberhomes have developed ad networks that allow brokers to choose who advertises on the [...]

By |2018-05-03T21:26:25-07:00June 26th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Would Brokers get better conversion on thier website with advertising?

Closing.com Launches Online Source for Real Estate Closing Services

Consumers and Real Estate Professionals Can Shop and Save on Title Insurance and Real Estate Closing Costs at Closing.com San Diego June 24, 2009 – Closing.com, the most comprehensive source of information about real estate closing service providers ever assembled online, has announced the launch of its 2.0 Web site (in beta). Now consumers and real estate professionals can create instant closing cost estimates while shopping for and saving on all their real estate closing services. Visitors to the site can choose from a database of more than 140,000 companies providing real estate services in 11 major categories ranging from [...]

By |2019-08-14T12:52:29-07:00June 25th, 2009|Broker-Agent Information, Main category, MLS Insights|Comments Off on Closing.com Launches Online Source for Real Estate Closing Services

Along with the Newspaper, the News Letter is dying

Direct Marketing is causing a problem for consumers and causing challenges to print and electronic real estate property marketing. The number of online and email newsletters has jumped from 475% over the past five years, while print-only newsletters decreased 43% according to Mediafinder.com. The old consumer problem was Junk Mail in the Mail Box.  The new and growing consumer problem is Junk eMail in the Inbox.  As agents continue to SPAM consumers with drip marketing newsletters, they undermine their relationship with the very customer they worked so hard to attract.  The customer, who may very well like the agent, blocks [...]

By |2009-06-24T15:22:35-07:00June 24th, 2009|Broker-Agent Information, Main category|Comments Off on Along with the Newspaper, the News Letter is dying

Real Estate Mortgage Rates likely to remain low until 2011

The United States is warned that interest rate hikes prior to 2011 could spell doom for any hope of a recovery in the economy. OECD Cautions Against Fed Hikes Prior to 2011. The OECD upgraded its growth outlook its 30 member nations for the first time in two years, forecasting that growth will only collapse 4.1% in 2009, as compared to its March forecast of -4.3%. Despite this “optimism", the OECD warned that the US and Japan should both keep rates on hold at least until 2011 and that the ECB should cut its target rate further. The key takeaways [...]

By |2018-05-03T21:26:25-07:00June 24th, 2009|Broker-Agent Information, Main category|1 Comment