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17 11, 2016

2017: The “Magnificent 7” Tech Trends to Watch

By |2018-05-03T21:23:01-07:00November 17th, 2016|Broker Technology Research, Main category|0 Comments

When Gordon Moore, Founder of Intel, in 1965, observed that the number of transistors per square inch on integrated circuits had doubled every year since its invention, “Moore’s Law” has become the predictor of what’s happening in technology. Granted, in 1975, the “law” was changed to say every two years and since then, modified often to say every 18 months, but the point remains the same – technology in the lab progresses wickedly fast. Today’s Moore’s Law is the moniker to describe changes in more than technology, including social and economic change, changes that technology has helped to speed up. [...]

14 09, 2016

Looking At VR For Real Estate? AR Will Be Even Bigger

By |2018-05-03T21:23:05-07:00September 14th, 2016|Marketing, Virtual Office Website Series|0 Comments

A lot of attention in real estate goes into looking at what the next big thing will be in technology that will impact our business. As a self-confessed closet Geek, I do my best to stay on top of future trends. All things related to data has garnered my greatest attention over the last few years – from Predictive Analytics, to Artificial Intelligence and the emergence of the “algorithm economy.” The future impact of these trends on real estate will be stunning, but there are two other trends closer to the vest for real estate brokerages that could have a [...]

2 02, 2016

Take A Board Seat With That Purchase

By |2018-05-03T21:23:24-07:00February 2nd, 2016|Main category|0 Comments

Centris is the MLS that provides services to 13,000 agents in Canadian Provence of Quebec. In an announcement today, they agreed to provide a new service to all of their members called Urbanimmersive. Urbanimmersive is a full suite of online marketing tools that includes photographers that create content to power videos, virtual tours, 3D Tours, aerial photographs, and other digital media. Normally, brokers and franchises would not appreciate the MLS delivering services like this, but Montreal is different. Organized real estate would be at risk in Quebec if the Association of REALTORS® and the MLS had not stepped up their [...]

15 07, 2014

Marketing Trauma

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, Marketing, Technology Evaluation|0 Comments

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance – we divide prioritization into three categories – Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. [...]