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20 08, 2018

CRMs Innovate with Coaching Integration

By |2018-08-22T12:08:37-07:00August 20th, 2018|Broker-Agent Information, Clients, Main category|0 Comments

Customer Relationship Management platforms going through a massive revolution today, and real estate teams, agents and brokers are taking notice. Leading CRM firms are programming the stock content and action plans to align with popular coaching techniques.

21 09, 2016

Do Online Marketing Analytics Blind Agents to Offline Opportunities?

By |2018-05-03T21:23:05-07:00September 21st, 2016|Broker-Agent Information, Marketing|0 Comments

We’ve all been the unhappy recipients of unwanted junk mail and Internet advertisements, yet online marketing has been hailed as the Holy Grail among Realtors for turning up sales leads. However, statistics show that scattershot online marketing does not necessarily translate into sales strength. By hyper-focusing outreach efforts on online portals, agents are missing valuable opportunities to not just create leads but actually increase sales. Agents can optimize their reach and revenue by remembering the roots of marketing principles and embracing an integrated plan that engages more offline strategies. To be sure, the prospect of influence through online channels is [...]

19 09, 2016

What’s the Real Value of Portal Marketing?

By |2018-05-03T21:23:05-07:00September 19th, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Product Management|0 Comments

A recent survey of over 120 broker-owners and senior leaders at some of the top real estate firms in the U.S. and Canada revealed an apparent disconnect between revenue goals and business strategies. According to the survey, 85% of brokerages focus their marketing investments on lead generation activities– despite the fact that nearly two-thirds of sales are the result of repeat clients and past client referrals. Clearly, agents and brokers are spending too much time and money marketing on portals when long-view strategies produce a better return-on-investment. While lead generation is an undeniably important tactic for targeting specific market segments, [...]

26 11, 2014

Automate Your Business with zipForm® Plus and Zapier

By |2018-05-03T21:23:54-07:00November 26th, 2014|Main category, Technology Evaluation|0 Comments

Most people have heard the devil is in the details, and to achieve success, the goal is to eliminate that devil. For real estate professionals these smaller details, like keeping address books synchronized, can become a large nuisance. To help with this zipForm® Plus has integrated with Zapier. Zapier specializes in connecting web applications utilizing ‘If This - Then That’ automation. This enables anyone with basic knowledge of multiple applications to easily connect them by defining a trigger, the ‘If This’, that causes an action, the ‘Then That’. Currently 360+ of the most common applications are available to connect immediately, [...]