How to Use a VOW to Generate New Customers
Part Two of a 5 part series “Roadmap to using VOWs in your business.”
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Part Two of a 5 part series “Roadmap to using VOWs in your business.”
RE/MAX of Texas in concert with MooveGuru™ launched a new customer for life program available to over 5400 RE/MAX of Texas agents. Under the new program, agents may invite home buyers and sellers to save up to 15% or more on moving expenses and home ownership-related expenses though the partnership with MooveGuru.
Combating falling agent count is a challenge facing many brokerages today. Even a growing brokerage keeps their eye steadily on the ball of agent count and production.
Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading Tech CEO is a resounding – no! But agents are correct. AI is not going to replace them. However, real estate agents who don’t use AI are more likely to be replaced by agents who do. And [...]
RE/MAX Results has announced that they are providing their Sales Executives with a Super App, and are among the first firms in America to do so.
From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head.
In a joint press release today, Milestones and InstaMortgage announced that InstaMortgage will be the first mortgage company to launch Milestones Homeownership Hubs to consumers. Like real estate brokers and agents, loan officers are challenged to remain engaged with their clients after the closing.
The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.
In their Q4 earnings reports, Zillow laid out an impressive and visionary strategy that makes total sense for consumers and creates an enormous challenge to real estate brokers who are not taking the full cycle of homeownership seriously. Zillow calls this strategy the “housing super app.” To me, it looks like an exact copy of the strategy being deployed by Milestones.ai.
MooveGuru is pioneering a their first PropTech franchise program that allows local franchisees to offer their services to local agents and brokers - but this is the first localized service.
If there is an emerging trend in broker websites today, it is collaborative search. TRIBUS had the functionality a decade ago, but really improved the product with a release announced this week called Households Collaborative Search; it is the beginning of home ownership portals. One spot for everything that includes all members of the household.
I connected with Ned Stringham from Inside Real Estate by phone to learn more about the announcement of their Home Ownership Division and was excited by what I learned.