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The National Association of REALTORS® put forth a great concept for REALTOR® Associaons to launch in their local markets called Open House Weekends™. The idea is born around cooperation between advertising companies and local Associations to pull together an open house blitz.
There is little doubt about the value that an MLS provides to brokers though the IDX and VOW services it offers. The ability for a broker or agent to have a full feed of MLS data to deliver a property search solution to their buyers is vital, and part of the centerpiece of cooperation between brokers that is foundational to MLS. IDX is a good thing.
In this day and age, it is ridiculous to be on a property site and see active listings with no images included. If we want to give sellers the marketing exposure their property deserves and buyers the shopping experience they require, then it’s time to get us past this problem once and for all!
WAV Group attended the NAREE conference for the fifth consecutive year. For more than a few of team members like Kevin Hawkins, they have attended nearly every year of their career. Here is the inside word. If you want to be heard, you need to be a newsmaker. The key to getting access to be heard is establishing a relationship with journalists – otherwise, you are a whisper.
Allow me to share a professional rant. We have to stop listening to the lawyers on this one. Companies are habitually adding registration marks to their news releases. I confess. I have more than one client that requires them. But I have to stop, raise my hand and ask one question. Why?
Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and large, newspapers may not display real estate listings from the MLS unless there is a special consideration. To save brokers and agents money, MLSListings has developed an agreement with 12 [...]
We told you about “The Confident House Hunter: A Home Inspector’s Tips for Finding Your Perfect House” by America’s new favorite home inspector Dylan Chalk just before it hit the bookstores and Amazon last year. Well, Dylan just won the Silver Award at the 11th Annual Robert Bruss Real Estate Book Awards, held during the National Association of Real Estate Editors (NAREE) conference in Denver last week. In my column from July of last year, I called his book a breakthrough in capturing “A Better, Different Way to Buy” a home. Now he has won one of the highest awards for real estate authors available. The [...]
Even when it comes to working with reporters who cover our industry, the real estate business is unique. Think about it. You could spend a month and tens of thousands of dollars on transportation, lodging and meals, trekking across the country to meet with a couple of dozen reporters, or you could attend a single conference and in a few days accomplish much the same thing. That’s exactly what’s happening in Denver next week: an opportunity to meet with journalists, face-to-face, who write for the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, Bloomberg, MarketWatch, Dallas Morning News, [...]
The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I’m not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular. In fact, Google yields a paltry 5,700 search results for the term, which makes me very sad, as it once was the most effective way to get a reporter or editor’s attention. It was a great way to [...]
DENVER–The National Association of Real Estate Editors has opened registration for its 51st Annual Real Estate Journalism Conference in Denver, June 14-17, 2017. NAREE’s conference, which begins Wednesday morning June 14 at the Brown Palace Hotel, will attract scores of journalists from major newspapers and prestigious publications from around the nation and Europe. The conference features newsworthy speakers covering commercial and residential real estate topics, green building, architecture, hotels, mortgage lending, mixed-use development, single-family investing and vacation properties. Insightful speakers will include Douglas Yearley, chief executive officer of Toll Brothers; Marilyn Wilson of the WAV Group; Rohit Anand of KTGY [...]
One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that’s making it nearly impossible to distinguish PR, from traditional media or social media. It appears that this convergence is accelerating and what that means is content today is often a bit of everything mixed together. Let me explain. Traditional media – newspapers, radio and television – once ran news only created by their own reporters or from wire [...]
Why does your news release meet with silence while your competitor makes headlines regularly? There could be more than one answer to that question, but the place to start is the quality of your news releases. Some basics: News releases differ from advertisements, where someone is paying for the time or space to say something, and blog posts, where you can also say pretty much what you want because it’s your website. In both cases, readers know that they are reading an opinion that may be factual but lacks the credibility that comes from being published by a respected outlet [...]
