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Listings with floor plans aren’t just a nice touch—they’re a proven driver of results. Our new WAV Group Floor Plan Consumer Interest Survey reveals that adding a floor plan can mean higher engagement, more time spent on the page, and stronger buyer interest. In today’s market, where every click and every lead counts, this is one of the simplest ways to give your listings an edge.
You wouldn’t upload a listing without a picture, would you? Floor plans are the next step in consumer demand as technology has improved and the results speak for themselves. The data is clear: 82% of consumers want the real estate industry to require floor plans on every listing. This report breaks down what features buyers value most, how floor plans influence perceptions of professionalism, and how leading MLSs are already making them standard. If you’re looking for actionable insight to improve listing performance and deliver what consumers are asking for, you’ll find it here.
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This essential guide distills proven strategies from WAV Group’s decades of hands-on consulting with the nation’s leading real estate firms. Packed with actionable insights on agent compensation, business intelligence, technology adoption, recruiting balance, and operational best practices, this guide is designed to help brokers strengthen their margins, scale operations, and build lasting value. This comprehensive report is co-authored by Victor Lund, founding partner of WAV Group, who has advised hundreds of the largest brokerages, MLSs, and technology firms in North America, and Ron Hurak, a renowned brokerage profitability strategist and technologist who has guided firms of all sizes to achieve financial success. Whether you lead an independent brokerage or a franchise, this guide gives you the playbook for long-term success in an increasingly competitive market.
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Stay informed of the top industry shifts with WAV Group’s Clareity25 Recap Report, the ultimate guide to the key insights from this year’s Clareity conference. This high-level summary captures expert discussions on regulatory changes, MLS evolution, AI advancements, cybersecurity, and leadership strategies shaping the future of real estate. Perfect for MLS and association leaders looking to present or apply top takeaways from the many lectures and discussion panels.
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This paper will provide you with an understanding of the emergence of standards adoption from three different classes of our industry the brokerage class (Upstream, Dash), the MLS vendor class (Trestle™, Spark, The Grid ), and the technology vendor class (Bridge, Listhub).
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WAV Group Report 2024 - How Buyers Feel About Working With Agents As the real estate industry undergoes transformative changes precipitated by numerous lawsuits, prospective homeowners are increasingly questioning the traditional practice of engaging a buyer's agent. This report emphasizes the importance for agents to effectively communicate the value they bring to the table during the home purchase process. Key Takeaways: Clarity in Documentation: The study highlights a significant opportunity for agents to enhance buyer satisfaction by providing greater clarity around disclosures and paperwork. By actively guiding buyers through the intricate documentation required to purchase a home, agents can demystify a complex area that often leads to confusion among buyers. Time Investment Transparency: One notable finding is the lack of clear understanding among buyers regarding the time and effort invested by their agents in supporting their home purchase endeavors. The report sheds light on the importance of agents articulating and showcasing the behind-the-scenes work they undertake to streamline the buying process and secure the best outcomes for their clients. In a real estate landscape poised for change, the ability of agents to adapt and effectively communicate their value proposition becomes paramount. The report offers valuable insights for agents looking to navigate the evolving buyer-agent relationship successfully. In an environment where transparency and communication are key, agents who can address buyer concerns and showcase their expertise are positioned for success in the future real estate market.
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The AI Revolution Is Rewriting Real Estate Data Ownership And Your MLS May Already Be Too Late For 25 years, IDX has been the backbone of online real estate data sharing. But what began as an act of cooperation has become a liability. National portals have built billion-dollar empires on broker-created data, controlling 98% of consumer traffic while MLSs and brokerages bear the costs and compliance burdens. Now, artificial intelligence is accelerating this shift in a way that threatens to make MLSs obsolete. When consumers ask ChatGPT about homes for sale, they get Zillow's data, not yours. AI doesn't know who created the listings. It only knows who published them at scale. The trust, attribution, and authority that should belong to MLSs and listing brokers now rest entirely with the aggregators. This report reveals why IDX's original framework is fundamentally unprepared for the AI era and what MLSs must do immediately to reclaim digital sovereignty. You'll discover the four critical actions needed to modernize data governance, restore proper attribution, and ensure your MLS remains the authoritative source of truth in an AI-driven marketplace. Learn how Fair Display Guidelines can be extended into machine-readable provenance standards, why investing in MLS-connected AI is no longer optional, and how platforms like Cribio are proving that openness and accountability can coexist. The window to act is closing rapidly. Every day that passes, AI models are being trained on portal data, cementing their position as the "trusted source" while erasing the professionals who actually create and verify listings. If your MLS doesn't modernize its data strategy now, the next generation of homebuyers won't just bypass your website; they won't even know you exist. Download the report to understand what's at stake and how to protect your organization's future before it's too late.
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Artificial intelligence is changing how real estate data is accessed, interpreted, and shared. As conversational AI platforms like ChatGPT become the primary interface for property information, MLS organizations face a pivotal question: who controls how that data is delivered? This new WAV Group report—authored by our AI innovation division, Fluente—lays out a clear case for why only broker-authorized MLSs should publish property listings to Model Context Protocol (MCP) servers, the technology connecting MLS data directly to AI systems. The paper explains how MCP servers create a new distribution layer for real estate data and why traditional IDX and VOW rules no longer offer sufficient protection. Without policy updates, AI models could ingest and redistribute MLS data without oversight, repeating the mistakes of the portal era. The result would be weakened broker cooperation, inaccurate listings, and declining consumer trust—issues that threaten the very foundation of organized real estate. WAV Group outlines a practical governance framework to prevent that outcome. By establishing broker-authorized MCP publishing, MLSs can ensure every AI conversation about real estate begins with verified, professionally governed data. This approach protects the integrity of MLS information, preserves the role of brokers as trusted market stewards, and secures the MLS’s relevance as the industry’s source of truth in the intelligent-assistant economy.
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The AI Revolution in Real Estate Is Here. Are You Ready? It might feel safe to dip your toe in with a free ChatGPT account or a Word plugin, but let’s be clear: that’s not a strategy, it’s just a test. With new AI disclosure and data privacy laws taking effect in January, brokerages can no longer afford to treat AI like a playground. The stakes are higher now. You need structured policies, auditability across your operations, and technology partners who understand both the technology and the legal landscape. WAV Group is already working with leading brokerages to move beyond experimentation, helping them adopt enterprise AI solutions that protect their data, enhance agent performance, and position them for what’s next. Fluente, the AI operating system we help deploy, is designed specifically to bring real estate firms into Tier 3, intelligently, securely, and at a pace that fits their business. Don’t let your firm fall behind while others build AI into the core of their operations.
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Losing Top Agents and Teams to Disruptors? - Learn how Daniel Gale Sotheby's International Realty uses data to fight back!
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A New Definition of Professionalism was written to demonstrate how using verified sources for square footage can increase your Professionalism and reputation.
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WAV Group polled home buyers to better understand their perspectives about real estate commissions and the value their real estate agents deliver to them. The report explores homebuyers’ awareness, understanding and appreciation of how commissions work when buying a home. What is clear from the data is that buyers understand more of the process than they are often given credit for. Furthermore, transparency and consistent communication between agents and buyers led to higher levels of satisfaction.
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The Homeowners Under Management "Client for Life Reimagined" white paper, focuses on revamping the real estate industry's approach to retaining clients. Repeat and referral business plays a crucial role in the success of many real estate businesses, yet the emphasis on generating leads and conversions has often detracted from fostering strong agent-homeowner relationships, leading to low retention rates. This white paper delves into the crucial steps that can be taken to break away from the traditional transactional cycle and maximize the value of each client throughout their lifetime. Whether you are an individual agent or part of a brokerage, the strategies outlined in this paper can help you establish long-lasting, meaningful connections with your clients.
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WAV Group is thrilled to present its latest report on the current state of AI adoption in the residential real estate industry, with a specific focus on ChatGPT. As buzzwords like AI and ChatGPT continue to dominate industry conversations, WAV Group set out to provide a comprehensive snapshot of how this technology is being embraced within the industry. To gather valuable insights, we conducted an extensive online survey targeting real estate agents, brokers, association members, and MLS staff. Through their responses, we discovered compelling examples of how agents are already harnessing the power of ChatGPT, and we're excited to showcase these use cases in our report. By exploring the innovative ways in which ChatGPT is utilized, you'll gain practical knowledge that can help you join the ranks of early adopters. We've also compiled a curated collection of the finest real estate technology companies that have integrated this transformative technology into their products and services. From powering cutting-edge features to driving innovative solutions, these industry leaders serve as shining examples of how AI, and particularly ChatGPT, can revolutionize the real estate technology landscape. Join us as we delve into the realm of AI in real estate, uncovering its current applications and paving the way for future possibilities. Be part of the movement by accessing our report and unlocking the immense potential that ChatGPT holds for your real estate endeavors. Use promo code “ChatGPT” at checkout to download your free copy.
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Homebuyer Frustration Report Even under the most ideal purchasing conditions, buying a home can be a stressful process. The Homebuyer Frustration report asked homeowners who purchased during the post-pandemic housing market what caused them the most stress. It revealed many factors of stress that were particularly heightened during the recent seller’s market. Plus the report indicated that there were certain stressors that seemed to lead to not just buyer frustration but buyer’s remorse. Get the full report now to see how you can help your client’s avoid common areas of frustration.
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In this paper WAV Group provides an overview and analysis of the five key tools available today to enable MLSs to provide Data Distribution Services: Trestle (CoreLogic), Spark (FBS Data), Bridge Interactive (Zillow Group), The MLS Grid, and MLS Aligned.
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"Coming Soon" is referred to as the time between the signing of a listing agreement with a seller and the go- live date in the multiple listing service. The National Association of REALTORS® MLS Policy does not provide a Coming Soon option, however this business practice is common in many market areas and a wide number of MLSs have a Coming Soon Policy today.The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.
Please download this white paper to review the considerations.
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The member leadership of the National Association of REALTORS® will be considering a policy change related to MLS designed to eliminate pocket listings. The policy is 8.0 - called the Clear Cooperation policy. This topic was discussed in great detail at the 2019 Council of MLS meetings and met with widespread industry support.
A number of brokers have developed innovative platforms for sellers that fall under a commonly understood policy called Coming Soon that may be wiped out by this new policy change. This has many in the industry concerned about repercussions the 8.0 policy change could have for these coming soon programs.
Please download this white paper to review the considerations.
