Need a new search?

If you didn't find what you were looking for, try a new search!

11 05, 2017

Data Will Now Cross The Trestle

By |2018-05-03T21:22:50-07:00May 11th, 2017|Marketing, MLS Insights|Comments Off on Data Will Now Cross The Trestle

Trestle by CoreLogic has been a sprint for the nation’s largest technology provider. On the heals of migrating more than 50 MLSs over to Matrix over the past 30 months, they had the added challenge of getting all of their MLS clients to be RESO certified (RESO = Real Estate Standards Organization). CoreLogic got them there, but at the Silver level of certification (Booooooo!). In a press release today, RESO has upgraded their certification on Trestle to Gold (Yeaaaaaa!) WHY TRESTLE? Every MLS system vendor offers a server for publishing IDX and VOW data to enable brokers to hydrate their [...]

Read More
10 05, 2017

The Industry Has Risen

By |2018-05-03T21:22:50-07:00May 10th, 2017|Main category, MLS Insights, WAVes of Change|Comments Off on The Industry Has Risen

I had a feeling during the recession that the pillars that held our industry in trust had cracked. The first of two pillars of trust is the National Association of REALTORS® as fully constituted by its local, state, national, and international chapters. The second pillar of trust is the Multiple Listing Service. History has taught us that when you apply pressure to any society or organization it is likely to fracture. No doubt, these industry pillars came under massive scrutiny from their constituents. The real estate brokers who founded these noble entities became conscientious objectors to the organizations and their [...]

Read More
3 05, 2017

Building a Seller Lead Funnel

By |2018-05-03T21:22:51-07:00May 3rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

Read More
27 04, 2017

Snapchat for Real Estate – Probably Not – But Ideas Abound

By |2018-05-03T21:22:51-07:00April 27th, 2017|Marketing, Product Management|Comments Off on Snapchat for Real Estate – Probably Not – But Ideas Abound

If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lock step, I have been snapping away. Haven’t tried Snapchat for real estate marketing? Don’t bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an [...]

Read More
20 04, 2017

Bigger Conferences Are Not Better

By |2018-05-03T21:22:52-07:00April 20th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, WAVes of Change|Comments Off on Bigger Conferences Are Not Better

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup [...]

Read More
18 04, 2017

eXp Realty Supports Accelerated Growth with the Addition of Four Industry Veterans to Management Team

By |2018-05-03T21:22:52-07:00April 18th, 2017|Press Releases, Twitter for Real Estate|Comments Off on eXp Realty Supports Accelerated Growth with the Addition of Four Industry Veterans to Management Team

BELLINGHAM, WA – (Marketwired – April 17, 2017) – eXp World Holdings, Inc. (OTCQB: EXPI), the holding company for eXp Realty LLC, The Agent-Owned Cloud Brokerage®, today announced the addition of industry veterans Kee Wah Chung, Kathy Gordon, Scott Petronis and Mitch Robinson to its management team. “Our daily objective is to be the most agent-centric brokerage firm in the world,” said Russ Cofano, President and General Counsel of eXp World Holdings. “Adding Kee Wah, Kathy, Scott and Mitch to our stellar team will allow us to provide new and exciting services for both current and future agents on the [...]

Read More
28 03, 2017

SEO Or Search Marketing For Brokers

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|Comments Off on SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

Read More
27 02, 2017

Independent Brokers Find Their Secret Sauce

By |2018-05-03T21:22:55-07:00February 27th, 2017|Broker-Agent Information, Press Releases|Comments Off on Independent Brokers Find Their Secret Sauce

Real Estate is among the most competitive industries in America. On Main Street in America, only clothing stores and restaurants have as many offerings. Although Leading Real Estate Companies of the World is the clear leader in the independent broker category; they focus primarily on the largest independent brokerage in a given community. Franchise Organizations have set their eyes on the Independent Broker for many years, offering their brand, technology services, and business guidance as reasons to give up independence and join their flock. For too many years now, the independent broker has been isolated, alone, without a family to [...]

Read More
22 02, 2017

Understanding Push Reporting

By |2018-05-03T21:22:55-07:00February 22nd, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on Understanding Push Reporting

Many technology companies fail to understand the value of push reporting. WAV Group works with many technology firms to appreciate push vs. pull, but so many fail to grasp the importance. Every broker should pay attention to this example to evaluate how the software licensed in his or her company should leverage push reporting to improve the value. For example, I would love to see data and analytic companies like Terradatum, TrendGraphix, and ShowingTime incorporate this type of push reporting to show market trends, office productivity, and productivity by agent (solds, pending, active). In another example, I would love to [...]

Read More
11 01, 2017

Centers of Excellence: CEO Cameron Paine Leads Industry Transformation

By |2018-05-03T21:22:57-07:00January 11th, 2017|MLS Insights|Comments Off on Centers of Excellence: CEO Cameron Paine Leads Industry Transformation

Establishing Roots in Real Estate After working as the Director of Marketing & Professional Services at the Naples Board of Realtors in Florida, Paine moved on to the head position at the Bonita Springs-Estero Association, which, at the time, was a small association sandwiched between a megaboard in Fort Myers and another in Naples. As a contiguous market, all three were collaborating on building a jointly-owned and controlled MLS called Sunshine MLS. Uniquely, at the time, the project involved writing and producing MLS software. “It was a very educational experience that really prepared me to understand the critical technology pieces [...]

Read More
11 01, 2017

RESO Standards Adoption Report

By |2018-05-03T21:22:57-07:00January 11th, 2017|Broker-Agent Information, MLS Insights|Comments Off on RESO Standards Adoption Report

The Real Estate Standards Organization (RESO) has driven the most important data solution for real estate brokers over the past year. With support from the National Association of REALTORS®, all NAR® affiliated MLSs (think association-owned) are required to adopt the RESO standard for MLS data. This change compelled CoreLogic®, the nation’s largest MLS provider to make the changes to the MLS data feeds. Zillow Group also jumped into the mix with the acquisition of Bridge Interactive to complement RETSLY. But firms went further, and it‘s good for brokers. Prior to the NAR mandate to adopt RESO data dictionary, every MLS [...]

Read More
11 01, 2017

Brokers Need To Fix Their YouTube Channel

By |2018-05-03T21:22:57-07:00January 11th, 2017|Broker-Agent Information|Comments Off on Brokers Need To Fix Their YouTube Channel

WAV Group has studied the effectiveness of video marketing for brokers over number of years. By and large, firms are not seeing the level of engagement on video marketing that justifies the trouble or expense. Having a video on YouTube with 2 or 3 views is not a conveyance of success. The promises of video marketing are pretty significant. By using video, a property is marketed more dynamically than photo and text marketing. Videos are processed by the brain 60,000 times faster than text. Simply stated, it’s a better consumer experience. Prima facie – people enjoy a video television experience [...]

Read More
WAV Group | Copyright © 2025 All Rights Reserved.