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How about a new real estate organization to separate the wheat from the chaff?

Lani Rosales at Agent Genius.com wrote an interesting article about whether there are too many REALTORS in the market at this point. While I understand why many would suggest that the market may, in fact, be oversaturated, I would argue that NAR serves a valuable purpose as a political organization. The more members, the more influence.  There’s nothing wrong with its role as THE advocate for the real estate industry. Instead of trying to revamp NAR, I would love to see a new organization meant only for top producers and  highly trained professionals new to the industry. The entry stakes would be [...]

By |2018-11-08T02:43:10+00:00November 13th, 2010|Main category|0 Comments

Who cares about the photo on your business card?

There was an intriguing article on Agent Genius today about whether or not to include your photo in your real estate branding. The article generated a lot of good feedback from agents on both sides of the fence. Actually I think is fundamentally the wrong question to ask.  As the former VP Marketing for Fisher-Price, in my opinion, branding has NOTHING to do with whether you include a photo or not. Brands are built on a clear definition of your unique value proposition.  They are also built on DELIVERING against your value proposition consistently and better than anyone else.  Fisher-Price, for [...]

By |2018-05-03T21:25:59+00:00October 7th, 2010|Broker-Agent Information, Main category|0 Comments