MRIS Tackles Coming Soon Listings

MRIS is among the few multiple listing services in the country that manage their own listing input system.  Keystone, developed, owned and operated by MRIS, gives MRIS the ability to respond directly to subscriber needs for innovative listing management tools.  Often, third party vendors have a difficult time responding to local market needs, in particular when it comes to listing input solutions.  Based on market research, MRIS has been, and continues to, progressively update and enhance Keystone using a phased approach. Keystone provides an easy to use intuitive user experience to input and maintain listing data and facilitates the easy [...]

Best Days to Reach Agents

There is an old pubic relations myth that indicates that the best day for issuing PR is on Tuesday. This opinion is likely formed from the days when media was printed on paper or broadcast on TV. Tuesday is not the top day anymore. For today’s MLS, Association, or any other company that supports real estate agents, communication is very important. The timing of that communication is also very important. Despite the nay-sayers that preach “REALTORS don’t read,” we have learned that they do. They read a lot. In fact, the problem with communicating to real estate professionals may not be [...]

By |2018-05-03T21:25:10-07:00March 13th, 2012|Main category, Marketing, MLS Insights|0 Comments

Are you the “right” kind of board member for your MLS? Is your heart in the right place?

On a recent business trip, I read a book called The No Asshole Rule:  Building a Civilized Workplace and Surviving On that Isn’t by Robert Sutton, PHD and Stanford Professor. It is a delightful quick read that demonstrates that “a__holes” destroy companies and the people they mistreat.  Seems obvious enough, but often the “a__holes” are also power mongers who frequently succeed in life (Steve Jobs, for example, is rumored to be one of these!) After finishing the book, I opened the window and took a few pictures of the Grand Canyon, then considered the plight of the MLS CEO. As an [...]

By |2018-05-03T21:25:58-07:00November 11th, 2010|Main category|0 Comments