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Broker Public Portal Selects 1000watt as Brand and Creative Agency

Partnership set to move historic project forward with strong identity and message Arroyo Grande, CA – July 23th, 2015 – The Broker Public Portal Project, a partnership between real estate brokerage firms and MLSs across the country aimed at creating a better, simpler digital home search for consumers, has selected 1000watt as the agency that will create the “BPP” brand identity and message. The BPP project has attracted widespread support from a nearly equal combination of 100 brokers and MLS representing about 750,000 agents. “We are genuinely excited to be moving forward with a strong and respected creative partner like [...]

By |2018-05-03T21:23:38+00:00July 22nd, 2015|Main category, Press Releases|0 Comments

Who cares about the photo on your business card?

There was an intriguing article on Agent Genius today about whether or not to include your photo in your real estate branding. The article generated a lot of good feedback from agents on both sides of the fence. Actually I think is fundamentally the wrong question to ask.  As the former VP Marketing for Fisher-Price, in my opinion, branding has NOTHING to do with whether you include a photo or not. Brands are built on a clear definition of your unique value proposition.  They are also built on DELIVERING against your value proposition consistently and better than anyone else.  Fisher-Price, for [...]

By |2018-05-03T21:25:59+00:00October 7th, 2010|Broker-Agent Information, Main category|0 Comments