Redfin Case Study Shows that Web Traffic does Not Drive Sales

If you ask any REALTOR® about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors® is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin®, a company that has long battled with Zip Realty® for online website domination. Redfin’s IPO has been a great success that is causing competing brokers to contemplate their future in [...]