A podcast classic: Joe Rand rants and raves about relevant content and digital marketing

Podcasts have been popular during the last decade and have flourished during the pandemic. Over 55% of the US population have listened to podcasts, and over 155 million people listen to at least one podcast every week. With over 700,000 active podcasts and 29 million episodes, choices are abundant. In real estate, here's one every agent should enjoy: Snapshot. The Snapshot podcast, featuring Homesnap’s Gayle Weiswasser, delivers solid takeaways from every episode. Gayle is easy to listen to, is a skilled interviewer, and also is a top industry expert. With over 150 podcasts to date, Gayle talks to real estate [...]

By |2021-03-19T17:38:37-07:00March 19th, 2021|Broker Public Portal, Marketing, Podcast|0 Comments

TAKING BACK CONTROL: Top Real Estate Teams Ditch the Big Portals for Their Own Branded Google PPC and Social Media Lead Generation Campaigns

The biggest and most successful agents and teams are reclaiming control of their own brand and marketing by working with real estate focused digital marketing companies like Ylopo. 

By |2020-12-09T11:56:46-08:00December 9th, 2020|Broker-Agent Information, Technology|0 Comments

Google Tag Manager – A Broker’s Best Friend

Real Estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start. Google Tag Manager (GTM). Brokers now have more accessibility to track usage for all their Internet assets. GTM easily installs on your website and intranet, and is available for native mobile applications on [...]

By |2018-01-08T13:00:41-08:00January 8th, 2018|Main category|0 Comments