Redfin Case Study Shows that Web Traffic does Not Drive Sales

If you ask any REALTOR® about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors® is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin®, a company that has long battled with Zip Realty® for online website domination. Redfin’s IPO has been a great success that is causing competing brokers to contemplate their future in [...]

By |2018-05-03T21:22:42-07:00August 8th, 2017|Main category|0 Comments

FSBO Sites Grow as Broker and Franchises Languish

One of the pleasures of working at the WAV Group is the barrage of business questions that we are tasked to answer on a regular basis. Often, the questions challenge conventional understandings about the effectiveness of strategies in real estate. A key strategy discussion among executives at large broker firms and at large franchise organizations surrounds listing syndication to FSBO websites. Syndication strategies that each firm chooses varies relative to local market competition and consumer behavior. I highlighted that last sentence because it is the most important statement in this blog post. Many brokers and franchises are looking at what appears [...]

If you’re not promoting rentals, you’re missing the boat!

The world has changed.  Many consumers that used to want to live the “American Dream” of homeownership have given up on that dream – at least for now – and have turned to renting, instead of buying.   They may have lost their home, or simply don’t believe that buying a home is a good investment anymore.  Still others simply cannot afford to buy a home because they have lost their job or they have been forced to take a lower paying job just to keep food on the table. Are we just going to abandon these folks because they aren’t [...]