Login

Register

Login

Register

MLS Improvement Requires Broker Support

There is a progressive MLS leadership group that is fighting on behalf of brokers to make dramatic improvements in data management that needs broker support for their efforts. The group is called MLS Roundtable, made up of eight MLSs representing 300,000 brokers and agents. In an article published this week called Measuring Success for MLS Executives, Kathy Condon, President and CEO of Massachusetts regional MLS PIN scribes an eloquent synopsis of the status of migrating data feeds from the RETS transportation method to RESO Web API. She urges the industry to move forward quickly and responsibility. They need brokers to support the effort by encouraging more MLSs to focus their attention and treasury to RESO Web API adoption.

NAR Gets Serious About RESO Compliance

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting [...]

By |2018-02-02T10:21:56+00:00February 2nd, 2018|IDX, MLS Insights, NAR, RESO|0 Comments

Inside Real Estate Acquires Circlepix

Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is [...]

Redfin Offers Method To Modernize IDX

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]

3 Ways for MLSs to Frustrate and Alienate Brokers

SOLDS, VOWS and the RESO Data Dictionary are NOT Optional for MLSs Some MLSs are creating unnecessary and even illegal challenges for their brokers as well as for the technology suppliers that support their brokers, by not complying with NAR rules…some of which that have been in place for YEARS! I hear regularly from brokers and technology vendors that they run into roadblocks all the time when they try to access SOLDs for their IDX feed, a Virtual Office Website (VOW) data feed and most recently, the RESO Data Dictionary dataset. I’m going to start with a little history lesson [...]

By |2018-05-03T21:23:18+00:00April 20th, 2016|Broker Technology Research, MLS Insights|0 Comments

1000watt nails large broker IDX strategy

1000Watt Consulting wrote a post this week that is a must read. View it here - http://1000watt.net/2015/08/friday-flash-the-broken-down-lead-machine/# Brian Boero's point is clear: "If you are a large firm with more than 10% market share - ditch IDX." Reasons to Act This Way compromised presentation of properties raft of local competitors drafting on your listings paper brokers leverage your data with impunity relatively small number of leads that agents will probably drop the ball on. I am not going to recant the entire article. Please go and read it. But I do want to reinforce one point and add another. Reinforcement - [...]

Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers

I have to tell you that every time I think about the MLS Policy Meeting at this year’s NAR Conference in New Orleans, it puts a big smile on my face.  For the first time that I’ve witnessed, four important, but fundamental changes were made to the IDX policy with absolutely UNIVERSAL acceptance.   Brokers, MLS Executives, Associations and Technology Companies also spoke from one voice about the relevance and importance of the changes that were proposed and approved. Check out my blog post from a few weeks ago to see the details about what was approved at that time.  In [...]

By |2018-05-03T21:23:52+00:00December 18th, 2014|Main category|0 Comments

Technology Game Changers

There were two announcements made this week that I think will have some pretty significant impacts on real estate. Wolfnet announced that they are now fully live on the national IDX data feed for Canada. Moreover, every application that Wolfnet offers has now been tailored to the needs of Canadian real estate. Wolfnet has long been a leader in property search solutions in America, notably serving search solutions to every Keller Williams agent in addition to many other brands. Now Wolfnet’s Canadian customer will have access to the same benefits. The second announcement came from W&R Studios, makers of Cloud [...]

By |2018-05-03T21:24:13+00:00April 17th, 2014|Broker Technology Research, Main category|0 Comments

Top 5 Broker Website Trends for 2014

There is a significant gap in the depth of information found on listing portals vs. broker websites today. Aside from marketing acumen and marketing investment, the quality of the experience is simply better on many portal sites. A few years ago, portals dominated brokerages with map search. As brokers got a handle on that, portals evolved with the single, Googlesque search bar. Most good broker sites have gotten a handle on that now too. But the bar continues to move in new directions. The biggest gap seems to be the information contained on the listing detail page. I had a [...]

By |2018-05-03T21:24:22+00:00December 11th, 2013|Broker Technology Research, Main category, MLS Insights|1 Comment

Pilgrims vs. Portals

History tells many stories of long ago that reflect on the conditions of today. I came across a story about the Pilgrims that made me think that in some way, it is similar to the real estate industry and portals. In 1630, a Pilgrim court dealt a nasty blow to one of its settlers. They ordered him to be incarcerated, burned his house, confiscated all of his goods, then ultimately exiled him from America. The Pilgrim’s name was Thomas Morton, and they said that he was a danger to society. Morton went to England and pleaded with the English court, [...]

1 plus 1 Equals Video

  Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the #1 search engine by a significant margin, capturing 75% of all search traffic (see image) If you combine the predominance Google with an understanding of how search results [...]

5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off.  It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]