When it comes to social media marketing, I tend to watch the strategies of teenagers more than real estate social media gurus. The gurus are great at what they do, training agents and firms on how to run successful campaigns and build authentic audiences. But the kids are where innovation comes from.
Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site. It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site. You can check them out here. From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]