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The Emperor Has No Clothes: Why Listing Photos Are Imperative

‘Naked’ listings are a disservice to both buyers and sellers and WILL hurt your brokerage! When a listing hits the MLS and is syndicated to brokerage and portal websites — especially in 2017 — there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it’s worth the asking price and whether they should spend some of their precious house-hunting time taking a tour. Let me ask you something: How easy do you think that is to do without any listing photos? “Naked” [...]

Learning from chickens: Are agents putting their leads in someone else’s incubator?

Who's incubating your eggs? I recently read an article about today’s modern poultry business. I was struck at the parallels between the real estate business and the poultry business and how both industries have changed with new technologies and automation. I was most fascinated to learn that the behavior of hens has changed with automated egg incubators: Hens have learned that they no longer need to lie on their eggs to incubate them, so they don't. This means that the modern day value of the industrial hen has been reduced only to its ability to produce eggs, not to incubate [...]

By |2018-05-03T21:23:38+00:00July 23rd, 2015|Broker-Agent Information, Main category|3 Comments