Earnest Money Spoils The Online Transaction

The Inman Connect conference does not often have many brand new ideas. But if you look hard enough, they are there.  A year or so ago I met a company that was focused on transforming home prices to Total Cost Of Living prices (TLC Engine). This year, I met Lynn Leegard who co-founded a company called TrustFunds, with the tag line of Earnest Money Made Easy. Coincidentally, both TLC Engine and TrustFunds are both services offered through NorthstarMLS, based in Minneapolis, MN. Northstar CEO John Mosey seems to have a knack for launching very unique services that solve significant problems [...]