mls system Archives

RE Technology Top 5 Articles

Which Real Estate CRM Should I Use? Are you looking for a real estate CRM? There are so many systems on the market these days that weeding through them is often difficult and time-consuming. We feel your pain! That's why we want to make it as easy as possible for you to understand what to look for in a real estate CRM.Beyond Residential: Commercial Agents Can Use RPR, Too! Making the transition to the commercial real estate can be challenging for agents who come from a residential background. We recently spoke with Sydney Machaut, CCIM, CRE, a veteran [...]

By Victor Lund|2018-05-03T21:24:27-07:00September 16th, 2013|Broker Technology Research, Main category, MLS Insights|1 Comment

It’s Time to Re-invent the Search

There’s a fundamental problem in the real estate business today. Since time immemorial real estate ‘searches’ have utilized a property-centric approach that ignores the other 50 percent of the business: the buyers. In the real estate industry, we focus so much on displaying listings hoping to attract a buyer without spending nearly enough time and resources to analyze and understand the market segment that are the drivers of the purchase. This is also symptomatic of the industry’s fundamental focus on the needs of agents, not consumers. Doesn’t it make more sense to focus on the needs of the consumer? The [...]

By Marilyn Wilson|2018-05-03T21:24:27-07:00September 10th, 2013|MLS Insights, Reports, Technology Evaluation|2 Comments

FIND Offers Unique Reciprocal Data Sharing.

Before REALTORS® Property Resource (RPR) was conceived, the National Association of REALTORS® was working with their realtor.com partner, Move, Inc. to develop a library of information on every property in America. NAR selected another vendor and developed what we know as RPR today. MOVE took their prototype and developed a free product called FINDSM. FIND is proprietary software for MLSs that provides property centric data on more than 100 million real estate parcels in the United States, and offers agents and brokers access to timely, accurate and reliable listing information across MLS boundaries. Available as a link or a toolbar [...]

By Victor Lund|2018-05-03T21:24:28-07:00September 10th, 2013|Broker-Agent Information, MLS Insights, Technology Evaluation|2 Comments

How SourceMLS Benefits Brokers

The Council of MLS, an industry trade group that allows MLSs to collaborate on common initiatives and share best practices, released a new initiative today called SourceMLS. The goal of SourceMLS is to develop an industry-wide method that supports brokers with listing source validation. Listing validation allows brokers to take credit for having the best data quality of any consumer-facing website. Listing data is widely distributed on the Internet today. Unfortunately, consumers do not have a way to know if the listing they are looking at is valid: really for sale, or if the listing information is accurate, or even if [...]

By THE WAV GROUP|2018-05-03T21:24:28-07:00September 3rd, 2013|Broker-Agent Information, Main category|1 Comment

Product Overview of BombBomb for Real Estate VMail

BombBomb is a video mail program. You can record yourself talking on your computer or mobile device and send that recording as an email. It is a streaming email, so you are not sending a large file. Beyond vMail, BombBomb allows you to vLog or video blog. You can publish the recordings you make in newsletters, on your blog, website, or social media page. Suffice it to say, once the video is created, you can ship it anywhere. Using BombBomb for the first time was quick and easy. I entered a little bit of profile information and was off creating [...]

By Victor Lund|2018-05-03T21:24:28-07:00August 28th, 2013|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Suveys and Research, Technology Evaluation|8 Comments

MLS – It’s All About The Community by Carl DeMusz

If you know anything about the MLS (Multiple Listing Service) you know they are communities and they are better when they are more inclusive than exclusive. A more inclusive MLS will generally have more members, more listings to share with its members and more opportunities for those members to make sales. That makes members happy but it also makes their consumers happy. It would be hard to make the case that less members and less listing content would make an MLS better than a MLS with more members and more listing content looking at it from either the member or [...]

By Victor Lund|2018-05-03T21:24:29-07:00August 19th, 2013|Main category, MLS Insights, Strategic Planning|1 Comment

Revenue Generation Emerges in MLS strategy
Gallery
Revenue Generation Emerges in MLS strategy

Main category, MLS Insights, Product Management

Revenue Generation Emerges in MLS strategy

MLSs are for profit entities. They have investors and a board of directors and have a stated goal of providing returns. Normally, the investors in the MLS are the Associations of REALTORS® or brokers that put up the initial funding for the MLS. The MLS was the natural extension of sharing property listings between real estate professionals pre-dating the founding of NAR. When printed listings were replaced by the electronic MLS, the business model, payment per month by members continued. That model still exists today and is in line with how software as a service (SaaS) is typically delivered across [...]

By Victor Lund|2018-05-03T21:24:29-07:00August 14th, 2013|Main category, MLS Insights, Product Management|0 Comments

Improving Second Tier Help Desk Performance

The Help Desk experience has been a cornerstone of innovation in business over the past decade. An enormous amount of investment has been placed on every corner of allowing consumers to help themselves. WAV Group routinely consults with enterprise brokers, MLSs, and large real estate technology companies on streamlining help desk to improve customer service and reduce costs. We have developed a new paradigm around encouraging self-help that you may want to consider. The customer who uses automated self-help tools like product FAQs and video before calling for support is normally the most dissatisfied customer. About the self-helper The self-helper [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 13th, 2013|Broker-Agent Information, Main category, Technology Evaluation|0 Comments

Leads are for Losers!
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Leads are for Losers!

Broker-Agent Information, Main category, Technology Evaluation

Leads are for Losers!

If America’s real estate agents and brokers had to build their business on online leads, they would be out of business. On all accounts, online marketing and lead generation tactics over the past decade have left brokerages with lighter wallets and little to show for it. Recently, the world’s largest real estate organization, REALOGY posted that they had generated 1.56 Million leads over the past 6 months for 239,000 agents. It is not really fair to double that number and annualize it to 3 million per year because November through January is a pathetic lead generation period. Regardless, even at [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 13th, 2013|Broker-Agent Information, Main category, Technology Evaluation|3 Comments

Andy Rapattoni and Rex Marr Celebrate 45 Years in the Real Estate Industry

If the real estate technology industry had an Old Boys club, Andy Rapattoni and Rex Marr would most certainly be founding members. They have each contributed their life's work to the advancement of our industry. WAV Group would hope that you will join us in congratulating these industry pioneers and leaders on the celebration of their 45th year in our industry. Below is the announcement. Rather than clog up their email with congratulations, consider sharing a note on Facebook: Here is a link to their company page: https://www.facebook.com/pages/Rapattoni-Corporation/374152779313159 SIMI VALLEY, Calif., August 13, 2013 – Rapattoni Corporation (Rapattoni), a leader [...]

By Victor Lund|2018-05-03T21:24:30-07:00August 13th, 2013|Main category, MLS Insights, Press Releases|0 Comments

More MLSs launch FIND search from MOVE

Move spread the news this morning that MRED (Chicago) MLS PIN (Boston and most of Mass) and SFAR (San Francisco) have all entered into agreements to offer the FIND product. If you are not familiar with FIND, it is a product that was the early candidate for the National Association of REALTOR's Property Library. It ties all of the active listing data on Realtor.com to a suite of extensive property attributes ranging from demographic data to flood maps to airplane fly over zones and noise. The Find products sits at the top of the page when the agent is logged [...]

By Victor Lund|2018-05-03T21:24:33-07:00June 17th, 2013|Broker-Agent Information, Main category, MLS Insights|0 Comments

Welcome Back Mr Foley

What do you do when your $6B company (Fidelity) has an extra $1.5B in cash languishing in your bank accounts? You buy back a company (LPS) that you spun out and you start all over again. If you ever doubted the value of providing software and data services to the financial industry, Mr. Foley just answered it. He is now officially back in the MLS business…. Almost. Deal is not quite done. But wait, there is more. Foley is a self made Billionaire who may perhaps be best known for his personal investing in the wine industry – having purchased [...]

By Victor Lund|2018-05-03T21:24:35-07:00May 29th, 2013|Main category, MLS Insights|0 Comments