All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
In a COVID-19 Environment, We All Need New Strategic Plans
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
Don’t Get Left behind! Top 5 Ways to Make 2020 the Year for Your MLS to Re-invent Itself Before It’s Too Late!
MLSs around the country are worried that their software, services or support are not keeping up. How can you stay current when you operate in just one small market and have had the same board members recycling through your organization for years? Here are five ways that the WAVes of Change program have helped MLSs be more successful.
Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass too. Are you next?
GDPR Compliance for Email Marketing
Sotheby's International Realty is a company owned brokerage of Realogy's NRT holding company. The firm uses Rezora for digital marketing and they have done an exquisite job of adopting GDPR - Europe's General Data Protection Regulation. As you can plainly recognize from the name of the company which contains "international," Sotheby's International Realty is a brand that markets properties to people who live in the GDPR nations. Sotheby's even translates currency into Euros and properties into multiple languages. These activities are the criteria that distinguish which businesses need to be GDPR compliant. Moreover, I am certain that the company [...]
Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches
None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for. The [...]
Enroll Now for WAVes of Change
WAV Group is entering into the second year of offering our WAVes of Change™ webinar series. WAVes of Change is a quarterly webinar that is produced to keep executives and board members current on industry changes and opportunities for operational excellence. Program Overview The purpose of the WAVes of Change Series is designed to help Associations and MLSs across North America make well-informed decisions that will help propel their organizations forward. It is intended to keep your team up to speed without having to travel to multiple events around the country spending significant time and money. The quarterly (4) 1-hour [...]
MLS Policy for Days On Market
Depending on where you are, Days on Market could be a hot topic. Perhaps the most sensitive area to Days on Market is San Francisco. I had a chance to talk to Steve Mavromihalis of Pacific Union about this topic last week. Steve is one of the most productive agents in the nation. Every year, WAV Group watches the listing count for Pacific Union go down by two thirds starting just before Thanksgiving and lasting until March or April – that’s 5 months of the year. Clearly this has P&L implications and budgeting implications for the brokerage. The truth is [...]
Solving for Technology-Confused Agents
WAV Group supports organizations (Brokers/MLS/Associations/Franchises) to develop support services for the technology applications used by agents. To kick off these programs we audit the systems that an agent has access to. This is an administrative process whereby we inventory all of the tools that they access from any source. 7 Sources of Real Estate Agent Technology (with one common example) National Association of Realtors – RPR State Association of Realtors – Forms Local Association of Realtors – Lockbox Multiple Listing Service – MLS system Franchise – lead management Brokerage - eMail Self – website The Big Problem: 7 different channels [...]
Online Marketing is for Sellers, Recruiting, and Retention
It's November, the beginning of budgeting and planning for a successful 2016. WAV Group studies the online effectiveness of many of today’s leading brokers and provides audits and advisory services on optimizing these programs. The true measure of online effectiveness is closing a transaction. Unfortunately, we have observed that closing a transaction is coincidental to online marketing and not a direct correlation. The relationship between an agent and a consumer is akin to dating. Both parties must be attracted to one another. There needs to be a connection and the development of things like trust and confidence. It’s a dating [...]
7 Things every executive must know before taking questions from reporters
One thing that most executives are not trained for is talking to reporters. Some have a natural talent for it, but most learn the hard way. Having spent more than 25 years coaching executives on how to best work with reporters, here are the seven most important thing that all executives must know before they talk to the press. Getting ready The first thing to remember when a reporter calls is that most of them are writing on a deadline. Even though you may have sent them the material days ago, and they may have already contacted you with a [...]
WAVes of Change Update
Our third installment of our quarterly webinar series called WAVes of Change is set for October 21st. The purpose of the WAVes of Change Series is designed to help Associations and MLSs across North America make well-informed decisions that will help propel their organizations forward. It is designed to keep your team up to speed without having to travel to multiple events around the country spending significant time and money. The primary topic for this session will be a wrap up of the Council of MLS meetings along with updates on new benchmarking strategies and industry projects like Upstream and [...]