real estate agent Archives

CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents
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CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents

Main category, Marketing, MLS Insights, Technology Evaluation

CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents

IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most widely used CoreLogic solutions are Matrix™, North America’s leading multiple listing platform with approximately 750,000 users, and Realist®, the real estate industry’s most popular property information and advanced mapping system with more [...]

By Victor Lund|2018-05-03T21:22:40-07:00September 11th, 2017|Main category, Marketing, MLS Insights, Technology Evaluation|0 Comments

Has Online Marketing Peaked?
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Has Online Marketing Peaked?

Broker-Agent Information, Main category, Marketing

Has Online Marketing Peaked?

In one of my favorite articles from 2008, WAV Group suggested that newspapers are like nursing homes. At that time, newspaper advertising was in a steep decline as a result of the emergence of more affordable online options that promised better reach. My argument was, “This obsolete technology sucks millions of dollars away from more cost-effective marketing tools while delivering less every year. There are better uses for your budget, especially if you market goods and services to people who don’t remember the Truman Administration.” Job seekers go online to Craigslist, Monster.com, or Careers.com to find employment. Consumers go to [...]

By Victor Lund|2018-05-03T21:23:47-07:00April 1st, 2015|Broker-Agent Information, Main category, Marketing|0 Comments

It’s a Kid’s World – Are you ready?
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It’s a Kid’s World – Are you ready?

Broker-Agent Information, Main category, Marketing, Strategic Planning

It’s a Kid’s World – Are you ready?

I just watched a fascinating documentary called Consuming Kids highlighting how advertisers are tapping into the ever-growing purchasing power of children under the age of 12. According to the film, children directly control $40 Billion in spending and indirectly influence over $700 billion in spending. The documentary goes on to talk about how brands are trying to create relationships with kids as soon as they can to create life long relationships. They are trying to create young “super” consumers that will be committed to purchasing their products throughout their lifetime. In my days at Fisher-Price, we never thought about the [...]

By Marilyn Wilson|2018-05-03T21:24:34-07:00June 12th, 2013|Broker-Agent Information, Main category, Marketing, Strategic Planning|0 Comments

Turn Social Networking into a Lead Generation Engine

While social media has become a very important part of the real estate sales process, many agents still struggle with how to leverage it effectively. They don’t know how to keep up with Facebook, Twitter, etc., and they definitely don’t know how to use the tools for lead generation. Move, Inc. must have recognized this challenge that agents are facing, and they have come up with a solution to help agents deal with this problem. The company announced this week that they have purchased the SocialBios platform. SocialBios allows individuals and companies to create one social hub for their online profiles [...]

By Marilyn Wilson|2018-05-03T21:25:34-07:00July 21st, 2011|Broker-Agent Information, Main category|0 Comments

MLSs need to protect their brand
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MLSs need to protect their brand

Main category, MLS Insights

MLSs need to protect their brand

Real Estate agents and brokers somehow believe that the keyword “MLS + CityName” is an important search term to drive qualified visitors to their website. According to the WIN Reports by WAV Group - these agents and brokers are correct! The search term MLS+cityname, like San Francisco MLS is very popular - and this is true of every metropolitan area that we study. The reasoning is also sound - the MLS has the most accurate and complete listing data on the internet and it is a great place to find a qualified agent. Why wouldn’t a consumer want to start their real [...]

By Victor Lund|2018-05-03T21:25:53-07:00February 3rd, 2011|Main category, MLS Insights|0 Comments