Two Mega-MLSs Connect on Common Data Platform

MARIS and NorthstarMLS understand that data is one of the most coveted resources on the planet. Today, data is the water in real estate’s ecosystem. Without water, there would be no life, just as data is essential to making real estate markets function. These two mega-MLSs are working to provide agents friction-free access to data. And that ultimately benefits consumers. How? MARIS and NorthstarMLS are working together, using NorthstarMLS’s Common Data Platform, to make real estate markets in the Greater Midwest work better by unifying the marketplace around shared listing data. This effort removes the toll gate that currently forces [...]

Brokers Can Step Up Now and Compete with Online Brands

Data is one of the superpowers exceptional online brands possess-- not just property data, but all kinds of data. Data including customer records, consumer behavior records, and a plethora of statistics from government and private sectors.

Protect Broker Data with Anti-Scraping

If you are a broker or an MLS, you must treat your data as an asset. By and large, our industry does a great job of protecting the front door of data access, but the back door of data scraping is wide open. It begs the question, if you care about data protection, why are you only scrutinizing the legitimate data users without hunting for the nefarious and illegitimate data thieves? Thieves that want to steal data send robots out onto the internet to do their pickpocketing, and they do it quite well. Reviewing Distil Networks’ reports with Matt Cohen [...]

By |2018-05-03T21:24:14-07:00April 9th, 2014|MLS Insights|0 Comments

MLS Data Standards

MLSListings is the MLS service provider in the greater San Francisco Bay Area, which includes; Silicon Valley, San Jose, Monterey County, Santa Cruz County, South San Francisco, and parts of the East Bay. It is a large region in the heart of the most daunting techno-consumers, techno-brokers, and techno-agents in America. Satisfying the needs of this audience is intense, but MLSListings has been doing it successfully for many years. They are a company that is constantly evolving to meet the ever-expanding demands of real estate information in their marketplace. MLSListings CEO, James Harrison published an excellent paper last week called [...]

By |2018-05-03T21:24:15-07:00March 17th, 2014|Clients, Main category, MLS Insights|0 Comments

Brokers harvesting business from their data

Real estate brokerages are way behind in the curve of excellence in lead management. This report is not about best practices of routing leads to agents, it is focused on measuring lead quality, and appending lead information with business intelligence that will convert more leads to drive more revenue. WAV Group’s brokerage business is focused on enterprise brokers, 500 agents or more – and usually a brokerage that also has some type of relationship with a mortgage or an insurance company. We use the term “home services” or “ancillary services” to refer to a brokerage that provides a full suite [...]