Inspired by Sherry Chris – Being More Inviting and CRM of the Future
As brokers and franchises prepare their technology roadmap for 2021 – the eye needs to be on CRM enrichment.
What Real Estate Stocks Suggest About Life After SIP
If you are an active trader in the market who purchased shares during the free fall, you may have witnessed the greatest gain in 30 years. Many of the real estate stocks rebounded quite nicely, but others still have much to gain.
How Realogy and Keller Williams Will Win With AI
Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.
Homebot Wins Realogy FWD Innovation Award
Realogy Franchise Group brought together 300 industry leaders to hear and vote on their 6th Annual Realogy FWD Innovation Award. Sherry Chris of Better Homes and Gardens Real Estate is the brand sponsor of the event but it was really a team effort that fostered collaboration among all of their brands. Chairman Ryan Schneider kicked off the event with opening remarks that focused Realogy’s strategy for the event suggesting that Realogy always balances the decision of “Build, Buy, or Partner” in all of their technology decisions. He noted that for Realogy, it is “our opportunity to leverage technology,” remembering that real estate is a human focused business enhanced by technology.” Well said.
Amarki Selected as Finalist for Realogy FWD Innovation Award
Irvine, Calif., October 26, 2018 – Creel Information Technology, Inc (CREELliT), Inc., a leading digital marketing platform solutions provider, today announced their Amarki marketing platform for enterprise real estate brokers and franchises has been selected as a finalist by Realogy Holdings Group (NYSE:RLGY) for their FWD Innovation Award.
Coldwell Banker Chooses Imprev
Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader's partner for their marketing [...]
“Full Service” Starts With Serving Your Agents
Agents need help. I guess that I did not truly understand how much until a series of events collided this week. The first lob was the announcement that Century 21 is launching a new program that allows agents to subscribe to a "Marketing Assistant" program for $300 per year. The marketing assistant will be fully trained on all of the services offered on the brand's Century21Online portal. In launching the portal, Century 21 CMO made a prophetic statement: "The last thing that agents need today is another tool." She is right. Outside of core technology solutions, agents can be heavily [...]
LeadRouter Gets Much Better
LeadRouter is the solution that is used by the REALOGY firms to manage the hundreds of thousands of leads generated by the franchises and the franchisees across the world. It is arguably the most commonly used lead management solution on the planet. Today, it just got better for the agent and for the consumer. In Thursday’s version release, LeadRouter has taken steps to allow agents to immediately contact the consumer by phone when the lead comes in, and the record of that contact record is automatically published in LeadRouther. It is simple, elegant, better. If you are not a LeadRouter [...]
Realogy has a great second quarter
There were times that I looked up at the largest brokerage in America and the largest Franchisor in America and wondered if it was built to last. They have been struggling through a rough patch with the rest of our industry, but they had the added pressure of managing the erratic public stock market and a challenging corporate lending environment. WAV Group does not have any broker clients that trade as public companies. WAV Group consulting has omitted Realogy franchise and NRT performance from benchmarks among brokerages over the past few years. They were fighting battles that private brokerage was [...]
Century 21 touches franchises with 2012 plan
Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]