Google’s Search Generative Experience (SGE) – Implications for Real Estate SEO

Discover how Google's Search Generative Experience (SGE) revolutionizes the real estate market. With AI-enhanced search capabilities, SGE offers a new way of accessing property information, changing how SEO is approached in real estate. This article delves into the benefits and challenges of SGE, offering insights on adapting SEO strategies for real estate professionals. Stay ahead in the digital landscape with our comprehensive analysis and tips.

By |2024-01-05T20:56:43-08:00January 9th, 2024|SEO|0 Comments
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Compass Passes Realtor.com and Trulia in Some Markets with Parcel Record Listings

WAV Group believes that search engine optimization around long-tail address search is a best practice. It is not necessarily the thing that is going to drive massive lead generation and sales, but it is the right thing to do. 

By |2023-08-09T12:35:55-07:00August 14th, 2023|Broker Technology Research, Technology Evaluation|0 Comments
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3 SEO Real Estate Website Strategies

Three SEO strategies to enhance real estate websites. If you're a real estate agent, broker, or technology company, you know that having a website is essential for your business. It gives you a place to showcase your listings and services and allows potential clients to learn more about you and get in touch with you quickly. You need to ensure that your site is optimized for search engines to attract more visitors. Yes, search engine optimization is still alive and continues to grow as it evolves in providing answers to people's questions.

By |2024-01-05T21:00:28-08:00June 13th, 2022|Real Estate Technology, SEO|0 Comments
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Looking for an effective and affordable way to increase your site traffic by as much as 20%?

I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site re-design or major overhaul!

By |2021-04-12T15:39:52-07:00April 14th, 2021|Artificial Intelligence, Data-Driven Culture, Technology|0 Comments
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This Website is Not Secure!

Over the last few weeks, we have been researching web traffic for 177 of some of the most productive brokerages in sales volume and sides. While we are still diving deep into the study, there was one stat which gave me grave concern; the number of broker websites which are not secure for a customer to login or to complete a form.

By |2019-03-30T08:29:49-07:00March 19th, 2019|Technology|2 Comments
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SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|0 Comments
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Brokers Losing Agent SEO Battle to Portals

Years ago, when consumers searched for keywords like City Name + Real Estate, an actual real estate broker would appear in the search results. Those days are long gone for most cities in America. Unless a broker has invested richly in the goal to appear on page one, Zillow, Trulia, Realtor.com, and Homes.com dominate. With the advent of mobile search and the consumer awareness of long tail search, the goal of SEO strategies by portals expanded to include property address. Again, four or five years ago, if you searched for a property by address, and that property was for sale, [...]

By |2024-01-05T21:02:41-08:00December 4th, 2013|Broker Technology Research, Broker-Agent Information, Main category, SEO|1 Comment
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SEM and VTs

SEM and VTs, sounds a little more than conspicuous. It's code for using some Internet strategies to do a little more with online marketing. There is a gaping area of unexploited territory available to cleaver brokers who understand how to leverage unbranded virtual tours in real estate. As WAV Group has discussed before, the unbranded virtual tour allows a broker to publish a Virtual Tour to other broker and agent websites. If done correctly, that virtual tour provides a link back to the broker’s website. It is not a link that the consumer sees or can even touch, but search [...]

By |2018-05-03T21:24:24-07:00November 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category|2 Comments
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