social media Archives

Share This Listing
Share This Listing

Main category, Marketing, Technology Evaluation

Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

By Victor Lund|2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|0 Comments

Technology Tools Used by Great Office Managers

All too frequently companies focus on broker tools or agent tools, losing sight of the tools used by great managers. Brokers who truly understand the value of office managers dedicate resources to deliver manager tools that drive company success and agent productivity. These tools fold into three categories: Market Analysis, Sales Analysis, and Agent Effectiveness. Market Analysis Tools Market Analysis involves using tools like Terradatum Broker Matrix or Trendgraphix. These tools give office managers access to two specific measurements that are key to success: Competitor Sales Volume and Agent Sales Volume relative to market pace. The first is a competitive [...]

By Victor Lund|2018-05-03T21:24:46-07:00December 10th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|0 Comments

FOR IMMEDIATE RELEASE: MRIS to Launch First of its Kind GPS‐Based Mobile App For Real Estate Professionals

MRIS to Launch First of its Kind GPS‐Based Mobile App For Real Estate Professionals Smarter Agent Partnership Provides On‐The‐Go MLS Access to Brokers, Agents and Consumers ROCKVILLE, MD (July 30, 2012) — Metropolitan Regional Information Systems, Inc. (MRIS), the Mid‐Atlantic Multiple Listing Service (MLS) that facilitates more than $92 million a day in real estate transactions, has announced that it recently partnered with Smarter Agent, the global leader in mobile real estate search and discovery apps to launch the first of its kind suite of mobile solutions for real estate brokers, agents and consumers. “It’s our goal to provide our [...]

By Marilyn Wilson|2018-05-03T21:24:55-07:00July 31st, 2012|Broker Technology Research, Broker-Agent Information, Main category, Press Releases, Technology Evaluation|0 Comments

Loyalty Marketing in Real Estate

An innovative concept known as loyalty marketing was heralded by the launch of American Airlines AAdvantage in the early 80’s and has since evolved to become competitive table-stakes as loyalty programs have saturated the business landscape. It is curious that an industry like real estate, powered by 80% repeat and referral business has missed the mark on loyalty marketing. Real Estate is not the only industry getting it wrong. It’s safe to say that the majority of programs consumers experience today have been designed “By Boomers for Boomers,” all while fundamental shifts in consumer purchase behavior demand that new models [...]

By Victor Lund|2018-05-03T21:24:55-07:00July 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments

MLS and Brokers need community managers

Like many others in real estate, I’ve spent the last few days devouring the new brand timelines launched for Facebook pages. This new medium is the focus of this article, but consider other publishing requirements in business today as you read this: website publishing, youtube publishing, twitter, etc. My expectations were sky-high but after several hours I realized that Facebook timeline is going to be a lot harder to implement than most real estate professionals think. As it stands now, there is a clear divide between brands that have adopted the timeline feature set full on and those that have [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|0 Comments

Why Innovation Fails To Change Real Estate

Every year, real estate sees the launch of beautiful products, offering awesome features, advantages, and benefits. Excellent marketing programs back them and the press creates a jubilee – Innovator of the Year! Then the product launches, and the industry shrugs its shoulder. It is the conundrum of new product development and innovation for real estate. Most of these companies are doing everything right. They are doing research, spotting trends, holding focus groups, testing usability, and modeling lovely financials. If they can only get 1% adoption of this, or 3% of that, revenues will be awesome. There are 1 Million real [...]

By Victor Lund|2018-05-03T21:25:14-07:00February 21st, 2012|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Product Management, Strategic Planning, Suveys and Research, Technology Evaluation|9 Comments

A New Perspective on Google+

Like so many other geeks, technos, and socialphiles – I jumped on the Google+ bandwagon as soon as it came out. I must confess, I did the same on Linkedin so may years ago. Remember Plaxo? In any case, I was not very impressed Google+ on first glance. I doubt anyone was. My first complaint was that the same people I connect with on Twitter and Facebook were on Google+. Why bother? As a result, I would not even think to look at Google+. Today, am beginning to see the +1 button show up on all of the blogs and [...]

By Victor Lund|2018-05-03T21:25:25-07:00October 29th, 2011|Broker Technology Research, Main category|0 Comments

Turn Social Networking into a Lead Generation Engine

While social media has become a very important part of the real estate sales process, many agents still struggle with how to leverage it effectively. They don’t know how to keep up with Facebook, Twitter, etc., and they definitely don’t know how to use the tools for lead generation. Move, Inc. must have recognized this challenge that agents are facing, and they have come up with a solution to help agents deal with this problem. The company announced this week that they have purchased the SocialBios platform. SocialBios allows individuals and companies to create one social hub for their online profiles [...]

By Marilyn Wilson|2018-05-03T21:25:34-07:00July 21st, 2011|Broker-Agent Information, Main category|0 Comments

Online Reputation for Brokers and Agents

In real estate, QSC is the leader in Agent Ratings, but today, Facebook is raising the bar and having an impact on the online reputation of agents and brokers. Facebook is big, really big. In fact, it is the most heavily trafficked website in America. It is bigger than Google! And it has an impact on your broker and agent brand – especially if you do not have a facebook page. Although Google is the leader in search, Facebook is catching up and they have partnered with Microsoft Bing to deliver search results that are informed by your friends. When [...]

By Victor Lund|2018-05-03T21:25:38-07:00June 27th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|0 Comments

Book Review – the Thank Your Economy by Gary Vaynerchuck
Gallery
Book Review – the Thank Your Economy by Gary Vaynerchuck

Broker-Agent Information, Main category, MLS Insights

Book Review – the Thank Your Economy by Gary Vaynerchuck

I am exactly 111 pages into Gary Vaynerchuck’s new book, The Thank You Economy. The book talks about the role that Social Media plays in corporations. Usually a good business book gets my juices going on page 1. This one took me awhile to find a new thought. Nevertheless - I would say that the book is a must read. As the earlier post suggests (I was Linkedin user 153,000ish), I am bullish on social media. My passion dates back to my first electronic rolodex, then to my first palm pda, and so on and so forth. I like to [...]

By Victor Lund|2018-05-03T21:25:46-07:00March 26th, 2011|Broker-Agent Information, Main category, MLS Insights|0 Comments

Get inspired to use social media to expand your real estate influence
Gallery
Get inspired to use social media to expand your real estate influence

Main category

Get inspired to use social media to expand your real estate influence

Whenever I need a little boost to remind me how important active participation in social media is, I refer back to the phenomenal video produced by the Socialnomics group. Their video entitled the Social Media Revolution(Refresh) graphically depicts the fundamental shift in the way the world communicates and creates relationships these days. Those that choose to ignore social media are choosing to ignore a very interesting and important conversation happening with friends and colleagues you know and many you don’t. The video will help you understand why we cannot ignore social media anymore - it has pervaded every element of our lives. I [...]

By THE WAV GROUP|2018-05-03T21:25:58-07:00November 11th, 2010|Main category|0 Comments