Study Says Longer Tweets are Better

Twitter for real estate is a curious strategy. There was quite a bit of discussion about Twitter in some of the Facebook groups that I am in. #thatsfunny. In all seriousness, when WAV Group evaluates the effectiveness of social media marketing and advertising (those are two different things), the numbers prove out that Facebook is far more effective in every matrix of reporting. The data suggests that Facebook is core, Twitter is niche. If you do market on Twitter as part of your surround sound system, you likely already know that Twitter extended the number of characters from the old [...]

Using Twitter as a PR Tool

Twitter is probably one of the most ignored social media channels in real estate marketing and PR, which is remarkable considering its breadth and depth: 328 million monthly active users and 67 million of them in the U.S., a half-billion Tweets per day, and 80% of users access Twitter on their mobile devices. Okay, admittedly, Twitter also has 20 million fake users, and the profile of a “typical” Twitter user is (unfortunately) not a primary target for most brokerages: A young woman, with an average of 209 followers, using an iPhone. In fact, 37% of all Twitter users are between the ages [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|Twitter for Real Estate|0 Comments

Twitter for Real Estate continues to emerge

In the world of twitter, I feel like an ancient.  I started playing around with in June of 2007 and framed it up for the real estate industry in March of 2008 with a post calledTwitterstate: Twitter for real estate. That post has received 76,404 visits - making it one of the WAV Groups more popular posts. When did twitter launch? Twitter launched in July of 2006. WAV Group is not a social media consulting firm, but we understand it, we use it, and to a great extent, we encourage our customers to use social media to communicate to customers. [...]

By |2018-05-03T21:25:51-07:00February 22nd, 2011|Broker-Agent Information, Main category|0 Comments

Learn from Mike Wise’s Mistakes – Think before you Twitter

We can learn from Mike Wise’s mistake As we engage in Twitter, Facebook, Linkedin and blogging, we have all become journalists.  Most of us have never been trained in the “rules” of journalism. We haven’t been trained on the code of ethics for journalism. When we get in to Twitter, it sometimes feel like we’re all by ourselves and nobody really ties our posts back to our “real” lives. NOT TRUE - just ask Mike Wise, sports reports from the Washington Post.  He created afalse post about an athlete in his Twitter Account as an “experiment".  He deliberately posted a [...]

By |2018-05-03T21:26:03-07:00September 7th, 2010|Main category|0 Comments

Intuit does social networking wrong

We gave the “love” to Quickbooks in our last post, now we will slam them in this post - they have it all wrong when it comes to social networking.  In our little real estate industry, we find companies like RPR, Trulia, Zillow and many others have full time social networking people who are managing real engagement on blogs, social networks and twitter.  However, there are many companies who are taking the approach of what J.D. Salinger’s famous Holden Caulfield called Phony. You see, Intuit is facing a major outage today - their massive number of websites and e-commerce solutions went dark [...]

By |2018-05-03T21:26:05-07:00June 16th, 2010|Main category|0 Comments