Managing Partners Marilyn Wilson and Victor Lund are joined by WAV Group Communications President, Kevin Hawkins and PR and Communication Strategist, Myra Jolivet in this year’s exclusive group of industry leaders who have made newsworthy contributions to the real estate industry.
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]
Last week was one for the awards record book for Austin-based OJO Labs, real estate’s leading Artificial Intelligence powerhouse, which includes Twin-Cities-based data giant WolfNet. OJO Labs won...
How much of your business development strategy is focused on human contact with your friends and past customers? What are you doing to raise your human interaction?
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]
I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.
It’s hard to believe that just three years ago next month Kevin Hawkins joined WAV Group to head up our newly established Communications Division, becoming President of WAV Group Communication. He’s helped assemble a list of blue chip clients that include RESO, America’s #1 real estate agent (Ben Caballero of HomesUSA.com), the #1 tech support firm for real estate agents (Florida Realtors® Tech Helpline), #1 real estate marketing technology firm (Imprev), the #1 luxury real estate tech firm (Gabriels Technology Solutions), FinTech’s most innovative mortgage banking and wealth management firm Opes Advisors (now a Division of Flagstar Bank), and many more. Now [...]
IRVINE, Calif., August 16, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today it has unified the platforms of two multiple listing clients that recently merged to form a new organization called SmartMLS. SmartMLS uses Matrix™ by CoreLogic to serve 17,000 real estate professionals across all eight Connecticut counties, making it among the twenty largest multiple listing organizations in the nation. With more than 700,000 end users, Matrix is North America’s most popular multiple listing platform. The formation of SmartMLS involved the legal merger of the Connecticut Multiple Listing Service and the Greater Fairfield County Consolidated Multiple [...]
In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]
With conferences and meetings in full swing, many associations and MLSs are sending staff and board members, however it is impractical to have everybody attend, every conference. The answer is simple, join us for the WAVes of Change. Don’t miss out on this rapidly growing webinar series in 2017! Did you miss AEI? Where you and members of your Board of Managers stuck in the office rather than being out at AEI in Denver a couple of weeks ago … ? …Not a problem! We attend the events and conferences so you don’t have to! The WAVes of Change webinars will educate everyone on [...]
WAV Group recently did an audit of a broker’s lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study entitled Generate Seller Leads: Don’t Worry About [...]
