WAV Group Releases 2023 Brokerage Technology Study

In today’s fast-paced real estate market, technology has become a crucial component of broker success. WAV Group’s 2023 Broker Technology Study captured broker technology usage patterns and their perceived impact on business and agent success.   Technology plays a significant role in the success of brokers and MLSs in today’s real estate market. While brokers are generally supportive of their technology stacks, they do believe that technology is not being leveraged to its fullest extent. There is room to better promote why and how agents will benefit if they fully embrace technology offered by their brokerage. 

By |2023-03-28T11:35:35-07:00March 28th, 2023|Broker Information, Broker Technology Research, Real Estate Technology, Research|0 Comments
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The Future of Coming Soon Status – 2020 WAV Group White Paper

The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.

By |2020-02-27T07:00:17-08:00February 25th, 2020|Our Company, Reports, Suveys and Research, WAV Group Research|0 Comments
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Raising MLS User Intelligence with MLS Drip Training

All MLS systems are pretty easy to use. Without any training, even a new real estate professional should be able to access the MLS and use its core features like search and add/edit listings. Watching a new agent log into the MLS is a great way to measure the ease of use. Try it sometime. Raising MLS user intelligence is a goal of every MLS organization. When WAV Group performs MLS user satisfaction surveys we learn that a large problem is that MLSs provide services and features that many users don’t know about. We did a survey last year for [...]

By |2018-05-03T21:23:57-07:00October 15th, 2014|Main category, MLS Insights, Our Services|0 Comments
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The Lasting Value of Knowing What Your Customers Are Looking for 

The Case for Measuring Customer Satisfaction Regularly MLSs are monopolies right?  They OWN their territory so they don’t have to worry about customer satisfaction.  Few in the industry would ever agree to this statement but in reality, many act as though they are a monopoly – not paying close attention to what their customers are asking for.  Can you honestly say you know what your MLSs strengths and weaknesses are?  Do you know what frustrates your customers or how you might hinders them from selling real estate as effectively as they could?   Do you occasionally get a board member that [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, MLS Insights, Our Services|0 Comments
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WAV Group 2014 Road Map to Listing Syndication

 Listing syndication to online portals is in the throws of a revolution in real estate today. Listing syndication has followed a philosophical pattern first envisioned by the German philosopher G.W.F. Hagel in his triadic process - thesis, antithesis, and then synthesis. This paper will walk though the first two phases of the process, discussing the evolution of the original thesis of listing syndication followed by the new roots of today's chaotic antithesis. The industry is developing a plethora of new models to transmit listings for online advertising at a pace that is eroding the effectiveness of the process in a [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker Technology Research, MLS Insights, Our Services, Strategic Planning|0 Comments
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Increase Home Listings By 27 Percent

  How would you like to increase your business garnered from your website by 27%? That’s right, 27%. I had to say it again because people often do not believe in testing or research to determine what works best for their business. In fact, many companies today “take the high road” and completely ignore trends and tactics that can improve their business because they get stuck with their fondness for what they have and stop moving ahead. Here is the example of how research and testing can drive improvements in company online effectiveness. Thankfully, the company the largest broker in [...]

By |2018-05-03T21:24:10-07:00May 30th, 2014|Broker Technology Research, Main category, Marketing|2 Comments
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Brokers harvesting business from their data

Real estate brokerages are way behind in the curve of excellence in lead management. This report is not about best practices of routing leads to agents, it is focused on measuring lead quality, and appending lead information with business intelligence that will convert more leads to drive more revenue. WAV Group’s brokerage business is focused on enterprise brokers, 500 agents or more – and usually a brokerage that also has some type of relationship with a mortgage or an insurance company. We use the term “home services” or “ancillary services” to refer to a brokerage that provides a full suite [...]

By |2018-05-03T21:24:40-07:00February 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research|3 Comments
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The Realty Alliance Top 20

WAV Group Research launched WIN Reports in 2010. On a monthly subscription basis, we provide detailed market reports for MLSs and Brokers on consumer property search dynamics in their market, and contrast that with dynamics from markets around the country. Below you will find a few snapshots of The Realty Alliance Broker Traffic Report. Although we track all members of The Realty Alliance, what follows is a Top 20 summary. Of Particular note, Howard Hanna Real Estate has the most visited brokerage website in America. Congratulations to the team at Howard Hanna for overtaking the leading position formerly held by [...]

By |2018-05-03T21:25:55-07:00January 8th, 2011|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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