REAL AI: Agentic AI is still coming, AI facts, headlines, and quote of the week
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 38
REAL AI is a human-created weekly roundup of all things related to artificial intelligence in real estate and emerging AI innovations in other sectors likely to impact our industry. A favor: Will you please pass this link on to a friend? Our free – realai.blog.
Agentic AI is still coming
The Vegas Blueprint conference, now part of the Inman Group, was packed with AI sessions. Last year, it was one of the best conferences where many residential panels focused on the future,
However, this year, residential panels were few and far between. Still, many panels promised to unveil ways Agentic AI is being used. I was hoping to glean takeaways for agents as well as what residential real estate might expect, thinking other sectors like commercial real estate, construction, retail and multifamily were far ahead with Agentic AI solutions.
There were lessons to be learned to share with real estate agents, right?
Instead, what I discovered over three days of AI sessions is that many industries in the non-residential sectors of the real estate space in have implemented few, and often no, meaningful process handled by AI agents.
Instead of leaning into Agentic AI, many sectors are largely stuck in Generative AI-powered processes, not AI automated ones that Agentic AI delivers.
Granted, we are still in the first inning of the AI ballgame, but I watched experts on panels that were supposed to be about Agentic AI being discussed as a future thing, not something they are harnessing today.
The 3 levels of AI
One takeaway is certain: It’s important for real estate agents to know that AI isn’t one giant bucket: it is many different things. Here’s an easy way to think about how AI in real estate today is divided into three levels.
The three levels of AI concept is adapted from a white paper written by WAV Group founding partner Victor Lund and CTO David’s Gumpper. Victor and David also run an AI spinoff called Fluente, which delivers today all three of these tiers, including Agentic AI, for agents and brokerages.
Level 1 – Personal AI (ChatGPT, Claude, Gemini)
Think of this as your “assistant in your pocket.” These tools are great for writing listing descriptions, social media captions, email drafts, statistical analysis and summarizing research.
Most agents start here, and that’s great – but you must use a paid version of a major chatbot. And we highly recommend ChatGPT Teams (or Plus) because for agents, it does almost all the things you need a chatbot to do, does them very well, and with top security.
Level 2 – AI and your own content (RAG or GraphRAG)
Now we’re leveling up. This is where AI connects to your own docs: think samples of all your marketing materials, market reports, FAQs, scripts – like creating your own data lake of intelligence. For a brokerage, it could be education and training material, plus your policies.
It uses something called RAG (Retrieval-Augmented Generation) or Graph RAG (Knowledge Graph + Retrieval-Augmented Generation), which just means the AI can search just your content and respond with answers. It also can show you where it pulled the data from. It’s like building your own smart assistant that knows your business inside and out.
Realtor Associations turn their huge document repositories into an education asset instantly accessible by members who just ask questions to get answers. Brokerages can use it for onboarding new team members, answering client questions faster, or even handling tech troubleshooting.
Level 3 – Enterprise AI (MCP)
This level isn’t for solo agents or small teams – it’s built for MLSs and larger brokerages with lots of moving parts, complex workflows, and serious data infrastructure. But in the end, it is simple to use.
Powered by something called MCP (Model Context Protocol), enterprise AI connects to live, secure business systems – your CRM, MLS data feeds, transaction tools, even internal analytics. And it doesn’t just read data. It acts on it.
Picture an AI that automatically pulls in new leads, adds them to your CRM, kicks off a drip campaign, notifies the listing agent, and schedules a follow-up – all without a human involved. It’s workflow automation at scale – and it’s already starting to happen in the enterprise space.
Final note
We called 2025 – and others did too – the year of Agentic AI. But so far, as often seems to be the case with any new tech, it’s taking longer than we estimated. A lot of misfires and missteps by major players from Apple to Google, as the need for speed has been more important than getting things to work right.
The practical stuff is still lacking, and that was crystal clear at Blueprint. Agentic AI is still the game changer, but the easy button it promises agents isn’t shipping widely – yet.
AI Facts and Stats
1. 70% of consumers surveyed said there’s a clear gap between companies that are effectively leveraging AI in customer service and those that are not – Zendesk
2. 67% of top-performing companies stated they are benefiting from GenAI-based product and service innovation – PwC
3. 53% of small business owners surveyed reported that AI had a positive impact on the customer experience – Cox Business
4. 72% of IT leaders mention AI skills as one of the crucial gaps that needs to be addressed urgently – RedHat
5. 44% of surveyed organizations mentioned transparency and explainability as relevant AI adoption concerns – Stanford University
Source: Itransition (-Korey)
AI Headlines
The Hidden Risk in MCP Servers That Could Expose Your Business | 9/15/25 WAV Group
A gateway requirement creates a bodyguard between the AI Agent and MCP server.
OpenAI: Women Make Up ‘More Than Half’ of ChatGPT Users | 9/15/25 PC Mag
OpenAI reveals how ChatGPT is being used and by whom.
Google is expanding Gemini in Chrome and letting it do stuff for you | 9/18/25 The Verge
Some of Gemini in Chrome’s new AI features include reading your browsing history.
OpenAI Realizes It Made a Terrible Mistake | 9/14/25 Futurism
OpenAI admits to ChatGPT’s issues with AI hallucinations.
NAR Technology Survey finds AI gaining traction with Realtors | 9/18/25 HousingWire
AI adoption among agents is on the rise with e-signatures remaining the top tech tool.
As AI takes over mortgage approvals, who’s watching the machines? | 9/15/25 Real Estate News
The risk of bias is growing as regulation for AI in the mortgage industry remains absent.
AI Quote of the Week
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Content suggestions welcomed: email korey@wavgroup.com