Without DATA, you’re just another person with an opinion.
Research and Surveys
Hire WAV Group
Custom Internet Surveys
WAV Group builds and executes custom surveys to meet your business needs. Surveys are a fast, effective and affordable tool to better understand your target audience, whether they are your members, agents or consumers.WAV Group will handle the entire survey process from needs assessment and building the instrument to releasing the survey and analyzing the results.
Focus Groups
For years, successful companies have used focus groups to “test the waters” and fine tune their business approach prior to rolling out new products and services. Focus Groups provide immediate feedback and validation allowing your organization to reduce risk and optimize return with any new undertaking. So whether your technology company is getting ready to build specs for your next release, or your organization wants to assess your current products and services or with your members and customers, focus groups can minimize your risk and help insure a successful outcome. Call us to find out more details on how Focus Groups can assist your planning efforts!
PRO Research
We believe in many cases “pain causes change”! If you have ever been part of a service, product or technology release that did not gain the type of acceptance you anticipated looking back we would bet that it was more of a “vitamin” than a “pain killer”. Everybody knows they should take vitamins but face it, most of us don’t, or at least not every day. But when something is causing pain, we take action! That is the foundation of PRO Research. WAV Group builds and executes custom process research to understand what is working and what isn’t to assist organizations in planning. Information gained from process research can improve software products, association services, member and consumer satisfaction. It can also be used as a valuable part of the overall strategic planning process. Contact us to find out how this research is designed, conducted and can help your organization.
Recent Insights
WAV Group Releases 2024 Brokerage Technology Roadmap Part 4: Training and Support
If you have been following our Brokerage Technology Roadmap series, you have now assembled all the necessary pieces to build an impressive tech stack for your business. However, the effectiveness of these technology solutions relies heavily on how well they are communicated and adopted by users.
WAV Group Releases 2024 Brokerage Technology Roadmap Part 3: Data Management
As technology continues to redefine the landscape of the real estate industry, brokerages are increasingly relying on data-driven strategies to stay ahead of the curve. In the latest installment of WAV Group's 2024 Brokerage Technology Roadmap, Part 3 dives deep into the critical realm of data management. Let's explore the cornerstone of data management outlined in this report: creating a robust data collection policy and strategy.
Real AI: AI will make the big, bigger, latest AI trends, headlines, fast facts and AI Quote of the Week
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 15 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to [...]
Are Lockboxes the Industry’s next Trouble Spot?
In 2023, we asked over 250,000 agents and brokers how interested they would be in statewide lockbox access where they hold a license. Nearly ¾ of respondents (72%) across multiple markets want statewide lockbox access.
Real AI: Chatting with the ChatGPT app, real estate agents and Chatbot privacy dilemma, headlines and an AI Quote of the Week
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 14 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to [...]
WAV Group Releases 2024 Brokerage Technology Roadmap (4-part series)
As the real estate industry continues to evolve at a rapid pace, brokerages face the challenge of staying competitive in a landscape dominated by well-funded search portals and technology-driven firms. To help navigate this complex terrain, the WAV Group is releasing its 2024 Brokerage Technology Roadmap, offering invaluable insights for brokerages and their technology partners. In the inaugural report of this four-part series, we delve into the crucial realm of website technology – a cornerstone of modern real estate operations. Here, we identify four essential components that are instrumental in equipping brokerages to thrive amidst fierce competition: