Without DATA, you’re just another person with an opinion.

Research and Surveys

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Custom Internet Surveys

WAV Group builds and executes custom surveys to meet your business needs. Surveys are a fast, effective and affordable tool to better understand your target audience, whether they are your members, agents or consumers.WAV Group will handle the entire survey process from needs assessment and building the instrument to releasing the survey and analyzing the results.

Focus Groups

For years, successful companies have used focus groups to “test the waters” and fine tune their business approach prior to rolling out new products and services. Focus Groups provide immediate feedback and validation allowing your organization to reduce risk and optimize return with any new undertaking. So whether your technology company is getting ready to build specs for your next release, or your organization wants to assess your current products and services or with your members and customers, focus groups can minimize your risk and help insure a successful outcome. Call us to find out more details on how Focus Groups can assist your planning efforts!

PRO Research

We believe in many cases “pain causes change”! If you have ever been part of a service, product or technology release that did not gain the type of acceptance you anticipated looking back we would bet that it was more of a “vitamin” than a “pain killer”. Everybody knows they should take vitamins but face it, most of us don’t, or at least not every day. But when something is causing pain, we take action!   That is the foundation of PRO Research. WAV Group builds and executes custom process research to understand what is working and what isn’t to assist organizations in planning. Information gained from process research can improve software products, association services, member and consumer satisfaction. It can also be used as a valuable part of the overall strategic planning process. Contact us to find out how this research is designed, conducted and can help your organization.

Recent Insights

WAV Group Releases 2024 Brokerage Technology Roadmap Part 3: Data Management

May 1st, 2024|

As technology continues to redefine the landscape of the real estate industry, brokerages are increasingly relying on data-driven strategies to stay ahead of the curve. In the latest installment of WAV Group's 2024 Brokerage Technology Roadmap, Part 3 dives deep into the critical realm of data management. Let's explore the cornerstone of data management outlined in this report: creating a robust data collection policy and strategy.

WAV Group Releases 2024 Brokerage Technology Roadmap (4-part series)

March 20th, 2024|

As the real estate industry continues to evolve at a rapid pace, brokerages face the challenge of staying competitive in a landscape dominated by well-funded search portals and technology-driven firms. To help navigate this complex terrain, the WAV Group is releasing its 2024 Brokerage Technology Roadmap, offering invaluable insights for brokerages and their technology partners. In the inaugural report of this four-part series, we delve into the crucial realm of website technology – a cornerstone of modern real estate operations. Here, we identify four essential components that are instrumental in equipping brokerages to thrive amidst fierce competition: