About Kevin Hawkins

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So far Kevin Hawkins has created 223 blog entries.

Delta Media launches Creative Studio as it builds the one-stop marketing shop

For the first time, Creative Studio gives its clients the ability to design marketing materials from scratch. Think of it as Canva for real estate.

By |2020-11-19T12:47:52-08:00November 19th, 2020|Broker Technology Research, Technology|0 Comments

More competitors than ever — and counting: REALTOR membership sets a new record

Last year, the National Association of REALTORS® reported 1.4 million members. In October, the NAR total membership number now stands at 1,453,128 – up some 50,000 new members in growth during the middle of a pandemic.

By |2020-11-18T08:33:08-08:00November 18th, 2020|Broker-Agent Information, Conferences|0 Comments

Does your website have a Newsroom? It should

One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?

By |2020-10-08T07:52:20-07:00October 8th, 2020|Communications and PR, Our Company, Our Services|1 Comment

Delta Media makes a case for a CRM that more agents will use

"The best CRM is the one an agent will use," says Michael Minard, CEO and owner of Delta Media. Michael said this in an announcement last week about Delta giving individual agents and teams access to its platform for the first time.

By |2020-08-27T15:01:01-07:00August 28th, 2020|Broker-Agent Information, Technology|0 Comments

The Broker Portal movement grows: Rapattoni and Homesnap to offer advanced integrations for MLSs

The Broker Public Portal movement continues to grow, expanding with deeper integration of Homesnap with MLSs systems nationwide. This deeper integration allows agents' contacts to sync with Homesnap and adds listing edit capabilities.

By |2020-08-27T14:34:35-07:00August 27th, 2020|Broker Public Portal, Press Releases|0 Comments

The Art of the Quote in a news release

The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.

Can you guess what the Top 10 issues affecting real estate have in common?

The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 “by invitation” membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals.

By |2020-07-16T08:22:54-07:00July 16th, 2020|Communications and PR, COVID-19|0 Comments

Delta Media reports big gains for brokerage websites despite COVID-19 outbreak

More evidence of how well-poised real estate is for a rebound comes from one of America’s most established and largest broker technology solutions providers. Delta Media Group disclosed nice gains in website traffic and organic lead generation performance of brokerage websites it provides to brokerages of all sizes despite the pandemic. The biggest wow: the remarkable low cost, as well as the resilience of organic lead generation. Victor Lund, founding partner here at WAV Group, points out that many brokerages pay between $35 to $100 or more per online lead. Delta is reporting that from January through May 2020, brokerages [...]

By |2020-06-25T09:53:43-07:00June 25th, 2020|Broker Technology Research|0 Comments

Ben is No. 1, again: Caballero tops all REAL Trends Thousand list since 2013

Every year since 2013, one individual real estate agent has sold more homes annually and also led everyone in total sales volume on REAL Trends' annual list of top agents. Ben Caballero's individual production numbers for last year are astonishing. More than 5700 homes sold with a total sales volume of $2.25 billion. The massive stack of MLS data showing he was the sole listing agent on each of his 5,778 homes sold that he provided REAL Trends proves this incredible accomplishment. It's important to note that Ben has never had a team, been part of a team, or shared [...]

By |2020-06-21T07:48:28-07:00June 21st, 2020|Broker-Agent Information|0 Comments

Industry Veteran Myra Jolivet Joins WAV Group

Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]

By |2020-06-25T07:56:24-07:00June 15th, 2020|Marketing, Press Releases|2 Comments