AI Is Rewriting the Rules of Brokerage. Are You Playing in the Right Tier?

If you’re a broker trying to figure out how to actually use AI in a secure, scalable, and business-savvy way, we just published a free whitepaper that cuts through the hype.

By |2025-07-09T15:39:04-07:00July 9th, 2025|Artificial Intelligence, Whitepaper|0 Comments

Brokers are building AI machines. Agents are still buying apps.

Imagine an AI that understands not just language but the structure of real estate transactions, compliance rules, timelines, and customer journeys.

The AI moment gets real: Digging into AI this September

It’s not hype. It’s reality. And WAV Group’s own Kevin Hawkins, a leading real estate AI voice, will be at the helm to lead that conversation.

By |2025-06-26T16:00:05-07:00June 30th, 2025|Artificial Intelligence, Conferences|Comments Off on The AI moment gets real: Digging into AI this September

Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling

AI will not transform real estate and mortgage independently. It will transform them together—if they share the same data environment.

By |2025-06-26T17:10:29-07:00June 27th, 2025|Artificial Intelligence, Fluente, Mortgage|Comments Off on Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling

Brokers, stop selling tech puffery. Start delivering real performance.

The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.

By |2025-06-25T15:36:58-07:00June 25th, 2025|Artificial Intelligence, Broker Information, Broker Technology Research, WAV Group Research|Comments Off on Brokers, stop selling tech puffery. Start delivering real performance.

NAR Midyear: Political advocacy using AI on your smartphone?

  At this year’s NAR Legislative Meetings, well-known REALTOR®, educator, and author Marki Lemons Ryhal offered a new way to use artificial intelligence as a political advocacy engine. She reframed this unconventional use of AI by giving practical examples for brokers, agents, and association staff to engage with AI in scaling their influence. If you’ve been thinking of AI strictly as a marketing or productivity tool, here’s another reason to think outside the standard AI box. Use your content to drive engagement One strategy is deceptively simple: combine a strong call-to-action with your tone and let AI scale it. She [...]

By |2025-06-02T09:35:53-07:00June 2nd, 2025|Artificial Intelligence, NAR, News|1 Comment

AI is becoming the Rosetta Stone for real estate data and value insights

As a data junkie, I've often wondered why, in a data-rich industry like real estate, do so many decisions still rely on incomplete or inconsistent information? The answer lies not in a lack of data but in our inability to apply the resources necessary to see what the data shows. That’s where artificial intelligence is beginning to usher in a new era of insight. AI’s most transformative role in our industry may not be content creation, automation, or even marketing. It’s interpretation. It’s AI’s ability to extract, clarify, and illuminate the hidden signals in data that the human eye either [...]

By |2025-05-23T12:10:53-07:00May 26th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on AI is becoming the Rosetta Stone for real estate data and value insights

How do you get potential sellers to move off the fence?

    Americans are sitting on a record $17 trillion in home equity in the US. According to Cotality, the average homeowner has over $300,000 in wealth locked up in their homes. What if real estate agents could help their potential sellers see how they could increase their net proceeds by $100,000 or more? What if agents could reach out to past clients and "wow" them with a free AI tool that reveals how they can maximize the price of their home by leveraging the newest – and perhaps most powerful way – to sell a home? Research from the [...]

By |2025-05-19T08:30:25-07:00May 19th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on How do you get potential sellers to move off the fence?

AI labeling laws are here: What real estate companies need to know and do

A breakdown of what these laws require, where they’re spreading, and how real estate businesses – including brokers, MLSs, tech firms, and vendors – must respond.

By |2025-05-19T13:34:47-07:00May 6th, 2025|Artificial Intelligence|1 Comment

A New Report: Presale renovation is moving from niche to mainstay – and AI is leading the way

Most agents sat on the sidelines when virtual tours made their debut. Now, they are ubiquitous. Back in the mid to late 1990s, when virtual tours were primarily used for luxury listings, they felt clunky and slow, and often required buyers to download special browser plugins just to view a listing. I remember vividly IPIX and its 360 virtual tour tech at the first mainstream Inman Real Estate Connect at the San Francisco Hilton. It wowed the crowd but cost $1000 a tour. Most agents initially looked at virtual tours as a marketing gimmick until around 2010. Fast forward to [...]

By |2025-04-18T12:35:05-07:00April 21st, 2025|Artificial Intelligence, Presale Renovation, Real Estate Technology|Comments Off on A New Report: Presale renovation is moving from niche to mainstay – and AI is leading the way