The Art of Audience Excitement: A Marketer’s Guide to Igniting Passion

In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:

By |2024-07-24T13:39:30-07:00July 25th, 2024|Broker Information, Marketing|0 Comments

Moneywise Article Indicts National Real Estate Broker For Listing Fraud

I do not know why Associations and MLSs do not impune this broker’s conduct with sanctions that are in place for this egregious behavior.

MLSs Not Endeavoring to Protect Broker Listings are in Copyright Breach

Because the MLS licenses the data from the broker, they must uphold their side of the bargain.

By |2024-06-09T23:33:59-07:00June 10th, 2024|Broker Information, Data-Driven Culture, MLS Insights|Comments Off on MLSs Not Endeavoring to Protect Broker Listings are in Copyright Breach

An Unstoppable Legend: Ben Caballero Remains America’s Top-Performing Real Estate Agent

Ben Caballero is an improbable and incomparable real estate legend. How can an individual real estate agent based in Texas sell an average of more than 19 homes daily, every day of the week, including Saturdays and Sundays? Again, 19 homes a day, times 365 days last year, would be 6,935 home sales. Ben sold 7,012 homes in 2023. He is the sole listing agent on every sale, verified by every Multiple Listing Service he works with in Texas. He does not work with any other agent or team at HomesUSA.com, the brokerage where he also is CEO and founder. [...]

By |2024-05-14T10:40:07-07:00May 13th, 2024|Broker Information, Builder, Builders, Clients, Industry Observations, MLS, Podcast, Thought Leadership, Uncategorized|Comments Off on An Unstoppable Legend: Ben Caballero Remains America’s Top-Performing Real Estate Agent

WAV Group Releases 2024 Brokerage Technology Roadmap Part 3: Data Management

As technology continues to redefine the landscape of the real estate industry, brokerages are increasingly relying on data-driven strategies to stay ahead of the curve. In the latest installment of WAV Group's 2024 Brokerage Technology Roadmap, Part 3 dives deep into the critical realm of data management. Let's explore the cornerstone of data management outlined in this report: creating a robust data collection policy and strategy.

By |2024-05-01T09:27:52-07:00May 1st, 2024|Broker Information, PropTech, Real Estate Technology, Suveys and Research|Comments Off on WAV Group Releases 2024 Brokerage Technology Roadmap Part 3: Data Management

Brokers Over $2B in Volume Should Prepare for Mediation

Get your attorneys on it. Pay close attention to the settlements that have already been announced, and do some 5th grade math.

By |2024-03-26T10:23:34-07:00March 26th, 2024|Broker Information, Legal in Real Estate, Strategic Planning|Comments Off on Brokers Over $2B in Volume Should Prepare for Mediation

Invitation to Acquiring More Profit: A 9-Part Webinar Series

Don’t miss this comprehensive look at successful real estate brokerage M&A. WAV Group colleagues George Slusser and Victor Lund will be covering each chapter of their new book Acquiring More Profit: The Definitive Guide to Successful Real Estate Brokerage Mergers & Acquisitions, during the 9-part webinar series.  Acquiring More Profit is a collection of the best practices and invaluable insights George and Victor have garnered over decades of M&A work and thousands of brokerage acquisitions. George Slusser, renowned as the foremost expert in real estate M&A today, has completed more successful transactions in this space than anyone else. As the Head of the M&A division at WAV Group, he continues to assist brokerages in finding profitable growth opportunities.

By |2024-02-02T08:12:14-08:00February 2nd, 2024|Acquisitions, Broker Information, M&A, Mergers & Acquisitions, Webinars|Comments Off on Invitation to Acquiring More Profit: A 9-Part Webinar Series

Real AI: The magic of the prompt, AI dominates Connect NY, facts, headlines and the Quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 4 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. The magic of the prompt There’s a secret to maximizing the effectiveness of generative AI that every real estate practitioner who uses AI must know above all else: the key to unlocking the best AI has to offer is in your prompts. This is a universal AI truth. It does not matter if you are using [...]

By |2024-05-13T13:53:45-07:00January 26th, 2024|Artificial Intelligence, Broker Information, Broker-Agent Information, Communications and PR, Computer Vision, Industry Observations, News, PropTech, Real Estate Technology, Research, Suveys and Research, Technology, Thought Leadership|Comments Off on Real AI: The magic of the prompt, AI dominates Connect NY, facts, headlines and the Quote of the week

Real AI: Survey reveals real estate’s heavy use of AI, fast facts, five headlines, and a Quote of the Week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 3 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI survey reveals real estate’s heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% [...]

By |2024-05-13T13:54:32-07:00January 19th, 2024|Artificial Intelligence, Broker Information, Broker-Agent Information, Communications and PR, Computer Vision, Industry Observations, News, PropTech, Real Estate Technology, Research, Suveys and Research, Technology, Thought Leadership|Comments Off on Real AI: Survey reveals real estate’s heavy use of AI, fast facts, five headlines, and a Quote of the Week

RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS

As we stand on the cusp of a new year, real estate agents across the United States are gearing up for the challenges and opportunities that the new year presents.  This offers brokers a key opportunity for connection, mentorship and guidance in annual business planning exercises.  Whether this is accomplished through group sessions, one-on-one mentorship, or virtual training and resources, assisting your agents with establishing obtainable goals and developing a measurable path for success plays a big part in your annual recruitment and retention efforts.   I work with many brokerages each year in the development of strategic annual planning programs.  Below are my tips, tricks and strategies for brokers looking to stand out from their peers and serve as true servant leaders.

By |2023-12-01T10:48:40-08:00December 5th, 2023|Broker Information, Recruiting, Strategic Planning|Comments Off on RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS

Anywhere settles Moehrl and Sitzer/Burnett lawsuits

Anywhere Real Estate, owner of Coldwell Banker, Century 21, Sotheby’s and several other iconic real estate brands, has reached a settlement on two pivotal lawsuits for the real estate industry.

By |2023-09-06T05:36:45-07:00September 6th, 2023|Broker Information, Legal in Real Estate, News|Comments Off on Anywhere settles Moehrl and Sitzer/Burnett lawsuits