Collabra Technology launches enterprise-level digital marketing platform for brokerages.

SphereBuilder™ marketing automation and analytics now available for select brokerages across the United States. This week, Collabra Technology, Inc. (“Collabra Technology”) unveiled an enterprise version of their SphereBuilder™ digital marketing platform to over 300 real estate agents under a strategic alliance with Windermere Spokane.  Collabra Technologies is now accepting meetings with other technology-forward brokerages and organizations looking for powerful insight into the marketing initiatives of their organization. Over my years in working in real estate marketing technology, I’ve seen (and believed) in a lot of marketing productivity products hitting the market, only to find that many of them fall short of delivering an intuitive, resourceful experience that drives and supports agent adoption, coaching and retention.  Collabra Technology’s SphereBuilder platform could be the exception to the rule.

By |2023-05-17T16:35:15-07:00May 17th, 2023|Announcements, Broker Information, Broker Technology Research, Real Estate Technology, Technology|0 Comments
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Maximizing the Sale of Your Brokerage

As the owner of a real estate brokerage firm, you have invested years of hard work and dedication into building your business. But at some point, you may start to consider selling your company, whether it's to pursue other career goals or to retire comfortably. The question is: when is the best time to sell?

By |2023-05-16T13:06:27-07:00May 16th, 2023|Acquisitions, Broker Information, M&A, Mergers & Acquisitions|0 Comments
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WAV Group Releases 2023 Brokerage Technology Study

In today’s fast-paced real estate market, technology has become a crucial component of broker success. WAV Group’s 2023 Broker Technology Study captured broker technology usage patterns and their perceived impact on business and agent success.   Technology plays a significant role in the success of brokers and MLSs in today’s real estate market. While brokers are generally supportive of their technology stacks, they do believe that technology is not being leveraged to its fullest extent. There is room to better promote why and how agents will benefit if they fully embrace technology offered by their brokerage. 

By |2023-03-28T11:35:35-07:00March 28th, 2023|Broker Information, Broker Technology Research, Real Estate Technology, Research|0 Comments
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[WEBINAR] Marketing Best Practices: A Broker’s Guide to Marketing Smarter, Not Harder

Marketing your brokerage isn’t about better ideas, it’s about better execution!  When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales.  But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.

By |2023-03-08T12:08:33-08:00March 8th, 2023|Broker Information, Marketing, Webinars|0 Comments
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The Broker’s View of Homeowners Under Management

Last week, the Broker Resource Network hosted a webinar for their members to discuss an emerging topic in real estate called Homeowners Under Management. It is a different perspective on how firms, teams, and agents approach client relationship management, and it marks a sea change in thinking that WAV Group believes is very important for the future of our industry.

By |2023-02-08T16:23:12-08:00February 9th, 2023|Broker Information, Broker-Agent Information, Webinars|0 Comments
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The Broker Public Portal Welcomes Its Two Newest Board Members

The Broker Public Portal (BPP) today announced the appointment of two new board members, Michael Barbaro, CEO of Redwith Inc. and RJ Long, managing partner of Coldwell Banker Real Properties Group.

By |2022-12-07T12:53:23-08:00December 7th, 2022|Broker Information, Broker Public Portal, Press Releases|0 Comments
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The Broker Business Intelligence Gap

Here at WAV Group, we invest a lot in business intelligence. Business intelligence is a broad term that can mean a lot of things. We define it as a 360-degree review that combines the collection of information from a variety of sources, then benchmarked against peer groups.

By |2022-11-09T19:15:51-08:00November 10th, 2022|Broker Information, Broker Technology Research, Business Intelligence, MLS Insights, Our Company, Our Services, Real Estate Technology, Strategic Planning, Suveys and Research, Technology, Technology Evaluation|0 Comments
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Switching Technology Needs to Deliver an Improvement of 10x

WAV Group is conducting a national study for brokers only to take the temperature of the current market of real estate brokerage technology. This type of research tells you a few things. First, it tells you what you need to focus on. Secondly, it allows you to track satisfaction with the products that you have replaced to see if you have moved the needle.

By |2022-10-26T12:30:24-07:00October 27th, 2022|Broker Information, Broker Technology Research, Business Intelligence, Our Company, Our Services, Real Estate Technology, Suveys and Research, Technology, Technology Evaluation|0 Comments
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Facebook Death by Advertising and the Broker Public Portal

By now, you likely know that the Broker Public Portal and Homesnap have dissolved their joint venture. Much in the way that social media sites should hold true to limiting algorithm advertising and display all of my friend's feeds, the Broker Public Portal will display every listing and are committed to being ad-free.

By |2022-10-20T12:55:25-07:00October 24th, 2022|Broker Information, Broker Public Portal, Business Intelligence, Industry Observations, News|1 Comment
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Where Will Zillow Go Next?

This week, Zillow announced that Stan Humphries is retiring. He is an economist and the person that some have called the father of the Zestimate. The primary reason we looked at Zillow’s financial history today was in reference to this change in leadership.

By |2022-10-24T18:03:33-07:00October 21st, 2022|Broker Information, Data-Driven Culture, Industry Observations, News|0 Comments
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GO Network Grows Through Training

One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.

By |2022-10-19T13:48:48-07:00October 20th, 2022|Broker Information, Broker-Agent Information, Business Intelligence, Follow the Leader|0 Comments
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