The most innovative tech firms today are tapping into the perennial struggle of our industry – creating the tools to create and maintain customers for life. The results of driving innovation have been significant for Inside Real Estate. We expect platforms like kvCORE to play a more significant role in helping brokerages create efficiencies and helping agents grow their client relationships for maximum repeat and referral business.
CoreLogic has been incrementally developing the client portal in the MLS – called OneHome – and it is resonating with their clients. Many agents prefer to set up home buyers on automatic alerts in the MLS when a new listing matches their search criteria.
One of the outstanding opportunities created by the large-scale of a company is the opportunity to bundle services that deliver outstanding value to customers. Lone Wolf is the largest software provider in the real estate industry with a wide variety of software services to suit MLSs, Associations, Brokers, Teams, Agents and Transaction Coordinators.
Redfin has converted to the Constellation1 data aggregation service. The two companies have been collaborating on the transition in stealth mode. The Constellation1 managed MLS data is now live on Redfin.com. If you are an MLS providing data services to Redfin and have not gotten a new three-party data application, you probably will soon.
Florida Realtors Tech Helpline announced a milestone that they now provide services to 725,000 members nationwide. Tech Helpline is close to becoming the most used technology service provider to Realtors in North America
Every year companies are sold, and with each sale comes some uncertainty. More often than not, trust is the leading factor in making a decision to purchase services from a technology company and the ultimate sale of a company erodes that trust in a variety of ways. This article will discuss some of the fears along with multiple solutions.
Your intranet is the private and password gated back-office website that you provide for your agents and staff to communicate with each other and access the software that you make available. WAV Group studied a handful of leading intranets to determine if they were good at building community.
RETS, the outdated data transport method that was launched in the last century is finally going to be replaced by the RESO Web API, today’s method for efficiently building and deploying data dependent real estate technologies.
Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don’t know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a [...]
Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
We hear that some MLSs are reticent to rollout new features because they do not want to upset their customers. While we totally understand that, there are ways to ensure that the changes you’re proposing will be received well.
NEREN MLS finds effective way to measure technology adoption, especially in an era of increased choice
Gone are the days when “one size fits all” communications work. There are so many variables that can affect the types of technology that make sense for each one of your customers. It’s time to start segmenting your customers and better understand the role and value that you play in each of their lives.