Doorify MLS steps up for industry-owned innovation with Broker Public Portal
This isn’t just a financial deal; it’s a declaration that our industry’s future shouldn’t rest in the hands of ad-funded gatekeepers or third-party vendors.
This isn’t just a financial deal; it’s a declaration that our industry’s future shouldn’t rest in the hands of ad-funded gatekeepers or third-party vendors.
In the 20+ years WAV Group has been fielding MLS Customer Satisfaction Surveys we have noticed one indisputable FACT. The MLSs with CEOs that lead with their heart and demonstrate empathy and passion for their subscribers are the ones that have earned the most customer loyalty.
The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do:
Most MLSs and Associations have small staffs and lean operations. They do a lot with very little. With small teams, tight budgets, and a focus on member service, it’s easy to feel pressure to assign someone internal to “handle HR.” But here's the reality: Most real estate organizations do not need a dedicated internal HR staff member until they hit at least 50 employees.
Adopting ethical standards isn't just about avoiding problems—it's about creating competitive advantage.
There’s a growing movement across the country - REALTOR® Associations and MLSs are pursuing formal valuations of their organizations.
The Open MLS movement isn’t slowing down—it’s accelerating. As of this month, MLSs representing over 941,000 REALTORS® now offer Open MLS subscriptions, up from 888,000 just last month. This rapid growth signals a powerful shift in the real estate landscape and possibly a wake-up call top MLSs still operating under restrictive access policies.
Congrats to Dave Howe and the team at MetroList, Northern California’s largest MLS, for investing in making it easier for agents to work with the MLS. Lundy, the latest addition to the Metrolist suite of technologies, allows agents to create and update listings directly from the property site using just their voice. With the removal of Compensation as a core benefit, smart MLSs are finding other ways to earn their monthly subscriptions and tap into the capabilities of AI to deliver increased value.
For decades, REALTORS® have relied on traditional 9-to-5 office support from their associations. But the modern real estate professional no longer works on a banker’s schedule. They need answers fast, whenever and wherever their business takes them. That’s why the Greater Rochester Association of REALTORS® (GRAR) turned to artificial intelligence.
Nearly 40% of associations require a second board approval for expenses that have already been approved in the budget. In small and mid-sized organizations, this extra layer of scrutiny can stall initiatives for weeks or even months. In one case, a copier contract cost the association 8% more because it took four months to get final approval. That’s not sound oversight – that’s expensive inefficiency.
By partnering with brokers and leveraging advanced technologies, MLSs can redefine their roles, enhance service offerings, and remain integral to the real estate industry.
WAV Group has been conducting valuations of MLSs across the country, providing boards and shareholders with clearer insight into their investment.