Should you use an app to score a news release?
If an app tells you a news release is propaganda, should you trust the score, or should you first ask who is scoring the scorer? Industry analyst Mike DelPrete recently promoted his new Propaganda.app after using it to score more than 70 real estate press releases for “spin.” His email does not say that he built the app, but in a LinkedIn post, DelPrete says, “I’ve built an app” to identify spin in real estate news and press releases. His argument is compelling on the surface: Companies use news releases to persuade, journalists sometimes repeat corporate claims without verification and [...]











