Every so often, a real estate-related advertising campaign emerges that cuts through the clutter to make a strong audience connection. Not too long ago, Zillow, like the old AT&T tv ads, tugged at our homeownership heartstrings. The National Association of Realtors' ads used fictional Realtor Phil Dunphy from Modern Family to make us laugh. Go back 30 years to find the groundbreaking Great Western Bank commercials featuring Dennis Weaver. These brilliant TV ads spoke to both a B2B audience (Realtors) and B2C (consumers) with the same powerful "use a Realtor" message. My favorite one has Dennis walking in front of [...]
RatePlug integrates with OneHome from CoreLogic, Displaying Real-Time Mortgage Payment Information and Finance Options on Property Listings
While some think of MLS systems only as utility tools, they often overlook the incredible marketing power of the MLS; it delivers the ability to agents to explore with past clients, current customers and prospects via the robust prospecting tools available in MLS systems - such as OneHome from Corelogic.
MooveGuru is pioneering a their first PropTech franchise program that allows local franchisees to offer their services to local agents and brokers - but this is the first localized service.
WAV Group would like to congratulate Elm Street Technology for their 5th acquisition this year. In acquiring Outbound Engine, they take the lead in acquisitions and hold the title of the most active private equity backed company in real estate by unit volume of companies acquired this year (Stone Point Capital is the leader by dollar volume).
The Council of Multiple Listing Services (CMLS) named Brian Donnellan, President and CEO of Bright MLS, the seventh recipient of the Shuttleworth MLS Executive of the Year Award during the virtual CMLS conference (CMLS2021) on September 22.
A humble customer servant; Kathy goes to the mat for her brokers everyday - driving home technology innovation and business-friendly policies, training and support. She is a joy to work with and has found a winning way for a privately-owned MLS to work productively with NAR policies and programs. So well-deserved! Hats off to you Kathy!
Congratulations CMLS for a great addition to your team TJ Bolan! His depth of expertise as a rising star at Northwest MLS blended with his experience launching 80 new markets for REDFIN makes him an ideal Director of Programs! We are honored that WAV Group was able to recruit TJ For this pivotal position!
One market segment that WAV Group has been keeping a close eye on is moving concierge. In a press release issued today, MooveGuru reports that their home service providers have been used over nine million times by agent customers.
F.C. Tucker, Indiana’s largest independently owned real estate firm, has joined forces with Front Porch Real Estate – a 190-agent independent real estate brokerage with offices in central and southeastern Indiana. This increases F.C. Tucker’s market share by 3.5 percent.
New England Real Estate Network (NEREN), the nation’s first primary multi-state MLS, continues expansion into Massachusetts.
NEREN has added a new shareholder owner. Greater Newburyport REALTORS marks NEREN’s second Massachusetts shareholder. NEREN, formed in 1994, is now owned by 25 local REALTOR Associations within New Hampshire, Vermont, and Massachusetts.
Nicole Jensen and Glenn East, CEO’s and two of the movers and shakers in the MLS and Association space have partnered with their long-time tech partner, MMSI, to offer an SSO Dashboard to provide a one stop shop of all of the value services offered by both the Northeast Florida Association of REALTORS®(NEFAR) and RealMLS.
Lone Wolf is at it again, rolling up another broker-centric technology. The latest acquisition is Terradatum - a leading provider of broker market share and business analytics. Terradatum has been one of the leading providers of market share and recruiting reports for brokers for many years.