STRATEGY that shapes your future

Strategic Planning Services

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The Difference is Action

The WAV Group Agile Strategic Plan is a comprehensive strategic planning process which helps an organization uncover major opportunities to build and execute action plans to achieve major objectives.

In order for a strategic plan to be effective, it needs to compare the organization relative to broader market trends observed from similar organizations within the real estate industry. WAV Group is the most integrated real estate consulting firm with the perspective to help organizations define their position in the marketplace.

Agile Strategic Planning

The Value of Peer-to-Peer Perspective

WAV Group’s managing partner, Marilyn Wilson, and ValleyMLS CEO, Josh McFall, discuss the value of having industry-wide key performance indicators to set the stage for strategic decisions in your organization.  


So many strategic plans only highlight broad directions or repeat predictable priorities. The WAV Group delivered a true blueprint for action with specific – and attainable – tactics and deliverables that encouraged our team to take ownership. 

The process started with Marilyn acting as a world-class facilitator: She challenged us to think past today, consider disruptive scenarios and focus on our core strengths and value proposition as a state association to our members and partners.

The staff and Board of Directors were energized and eager to move forward – I’ve never seen a planning process end with a standing ovation before!  WAV Group and Marilyn really delivered beyond our expectations.

Mark Fisher, CEO - Indiana Association of REALTORS

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Marilyn Wilson
Marilyn WilsonManaging Partner

Recent Posts

Are you treating your MLS subscribers as the Customers they are?

July 11th, 2024|0 Comments

MLSs mistakenly refer to their customers as members. They are NOT members. MLSs are not trade associations. They are technology companies. Have you ever heard Verizon, Apple or AT&T call their subscribers – “members”? Have you ever Starlink or Spectrum call their paid subscribers – “members”?  These subscription-based technology companies think of every one of their paid subscribers as customers. They understand that every one of their customers has a choice to pay for their services or not so they continually focus on how to retain their customers

Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats

April 25th, 2024|Comments Off on Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats

In the ever-evolving landscape of the real estate industry, Multiple Listing Service (MLS) executives face a myriad of risks that have the potential to disrupt operations, tarnish reputation, and compromise data integrity.  In such a dynamic environment, proactive risk management is not just advisable — it's imperative. In this article, we'll explore the importance of “scenario planning,” or anticipating and mitigating the worst-case scenario within MLS organizations, and we’ll outline strategies for fostering a culture of preparedness and adaptability.