So many strategic plans only highlight broad directions or repeat predictable priorities. The WAV Group delivered a true blueprint for action with specific – and attainable – tactics and deliverables that encouraged our team to take ownership.
The process started with Marilyn acting as a world-class facilitator: She challenged us to think past today, consider disruptive scenarios and focus on our core strengths and value proposition as a state association to our members and partners.
The staff and Board of Directors were energized and eager to move forward – I’ve never seen a planning process end with a standing ovation before! WAV Group and Marilyn really delivered beyond our expectations.