About Marilyn Wilson

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So far Marilyn Wilson has created 492 blog entries.

Enhancing Real Estate Sales: The Crucial Role of Technology Training

I think we can all agree at this point that keeping up with technological advancements is no longer a choice but a necessity for success. However, amid the excitement of embracing new technologies, the practical application often gets overlooked. This oversight can hinder agents from leveraging technology to its full potential, especially when it comes to optimizing the sales process.

Building Bridges: The Case for Statewide Standardized MLS Rules

Real estate agents and brokers are no strangers to the challenges posed by multiple listing service (MLS) systems operating across different regions. This was highlighted in recent results from the WAV Group Customer Experience Index survey, which revealed agents’ and brokers’ desire for consistency in rules and regulations across all MLS systems statewide.

By |2024-03-05T13:59:13-08:00March 5th, 2024|MLS, MLS Insights, Research|0 Comments

How does an MLS with non-REALTOR subscribers address the Code of Ethics?

According to a recent NAR study, 38% of all MLSs offer non-REALTOR subscriptions and 61% of larger MLSs have taken this step. The multiple listing service (MLS) plays a crucial role in facilitating property transactions. However, a common concern arises when MLS includes non-REALTOR subscribers: how are the principles of the REALTOR®  Code of Ethics upheld in such instances? Since non-REALTORS are not obligated to adhere to the code of ethics like REALTORS are, how do MLS entities ensure ethical standards are maintained across the board?

By |2024-03-04T10:46:21-08:00March 4th, 2024|MLS, MLS Insights|0 Comments

Rethinking the MLS as a Monopoly

For decades, Multiple Listing Services (MLS) have been perceived as monopolizing specific geographic areas and agent networks. They've been seen as an exclusive resource for accessing comprehensive property listings and facilitating transactions. However, recent insights from the WAV Group Customer Experience Index have shed light on a surprising statistic: 29% of agents belong to more than one MLS. This revelation challenges the notion of MLS as monopolistic entities and emphasizes the importance of reevaluating their value proposition and fostering collaboration among organizations to better serve the real estate community.

By |2024-02-26T11:45:57-08:00February 26th, 2024|Industry Observations, MLS, MLS Insights|0 Comments

Greater San Diego Association of REALTORS® Welcomes Saul Klein as CEO and Director of the San Diego Multiple Listing Service (SDMLS)

He’s B-A-A-A-C-K! Saul Klein, a real estate technology visionary has stepped in to lead his local MLS in San Diego as its new CEO. Saul has helped drive adoption and engagement with real estate technologies for about 40 years starting the ePro technology training program, running one of the most well-trafficked MLS forums for years and has continued to contribute to MLS policy and programs throughout his career.

By |2024-01-04T07:49:08-08:00January 4th, 2024|Announcements, MLS, Press Releases|0 Comments

MLSs truly ARE Business Generation Partners to their Subscribers.

Always love to share quantitative data that proves that MLSs truly help dial up business opportunities for their customers. ValleyMLS.com, an MLS that takes its job of generating views, leads and listing exposure very seriously, is a great example!

By |2023-12-19T07:55:18-08:00December 19th, 2023|Business Intelligence, MLS, MLS Insights|0 Comments

Scott Feldman Joins Collabra Technology Leadership Team as Chief Revenue Officer

Congrats to our friends Russ Cofano and Scott Feldman for coming together at Collabra Technology, Inc. Scott has just been hired as the company’s Chief Revenue Officer - a task he is well-equipped for!   If you aren’t caught up with what Russ is up to these days, you definitely need to check out his new product called Ad-Builder, the  Company’s MLS-integrated digital advertising solution. It's a completely integrated way for MLSs to enable agents to promote their listings with a click. 

COUNCIL OF MULTIPLE LISTING SERVICES ELECTS NEW DIRECTORS FOR 2024

Council of MLS elects two progressive, emerging MLS leaders to their Board of Directors Congrats to Justin Haag and Chris Haran, two of my absolute favorites to the Council of MLS Board of Directors! I am confident Justin Haag, soon to be the new CEO of Northwest MLS in Seattle and a leader in advocacy and promotion of Buyer’s Agency along with Chris Haran, one of the best and brightest technology strategists and visionary in the industry are going to be terrific additions to the leadership team of CMLS. 

By |2023-12-13T08:06:32-08:00December 13th, 2023|Announcements, Industry Observations, MLS, MLS Insights|0 Comments

OneKey® MLS Expands NY Regional Coverage With Acquisition of Mid-Hudson MLS

Congrats to One Key and Mid-Hudson for coming together to better serve real estate professionals in the Hudson Valley - we love to see logical blends of organizations like this that better serve brokers and agents with reduced cost and complexity, broader data transparency and increased marketing potential for listings. Great job!

By |2023-12-13T06:11:57-08:00December 13th, 2023|MLS, MLS Insights, Press Releases|0 Comments

Celeste Starchild Promoted to President of InspectionGo

I had the pleasure of delivering a keynote address at the InspectionGo conference a couple of month ago. The InspectionGo network is one of the most engaged, thoughtful and successful group of real estate entrepreneurs I have ever met. They are taking Home Inspection Services and Professionalism to a whole new level.    I am thrilled for Celeste Starchild, one of our long-time colleagues and friends in real estate for her promotion to President. She brought her depth of understanding and career success from her days at REALTOR.com and Clariety Securing in the areas of product, sales and marketing at companies [...]

By |2023-12-05T14:05:47-08:00December 5th, 2023|Announcements, Press Releases|0 Comments

MLS Industry Icon Carl DeMusz to retire at end of 2023

I am really going to miss Carl and all of his wisdom, kindness, and leadership. Way back nearly 20 years ago, my daughter Alexandra who was barely walking at the time, attended my very first real estate event, MLS Connect. The event was hosted by Carl and his team in Cleveland.

By |2023-09-28T12:52:07-07:00September 28th, 2023|Announcements|0 Comments

Navigating Multiple Bids and Fair Housing: Insights From WAV Group’s Latest Survey

Recently, WAV Group conducted a survey targeting individuals who embarked on the journey to purchase a home. This survey aimed to explore their experiences in the context of Fair Housing. Here are some preliminary findings from the study, with the complete results are available in the Fair Housing Survey Report now avaialable.

By |2023-09-19T13:06:23-07:00September 13th, 2023|Research, Suveys and Research, WAV Group Research|0 Comments