About Marilyn Wilson

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So far Marilyn Wilson has created 428 blog entries.

RealMLS’ Division Metro Market Trends Hires New General Manager

RealMLS in Jacksonville, Florida has diversified its revenue generation opportunities by operating a Market Stats division that serves not only residential real estate, but the entire real estate ecosystem. They have leveraged their MLS data expertise into an entirely new business. Today, the company is announcing their new General Manager to run their Metro Market Trends division, Jennifer Tossavainen.

By |2022-05-17T11:31:39-07:00May 17th, 2022|MLS, Press Releases|0 Comments

The Importance of Peer-to-Peer Perspective to Measure Your Greatness

If I told you I could run a 40-yard dash in only 20 seconds, you might think that is amazing, unless you knew that professional athletes run it in more like 4 seconds. The point is that simply measuring your performance without a standard can warp your perspective. But what is the standard that you SHOULD use to measure your aptitude?

By |2022-04-15T10:52:53-07:00April 15th, 2022|MLS, MLS Insights|0 Comments

Don’t Let the Flow of Data Overwhelm Your MLS

There are three key challenges facing MLSs today that all organizations must address, regardless of their size or geographic boundaries. The first is market complexity. Just ask any brokerage that has tried to integrate a new MLS data feed into their existing tech stack. When data fields and policies don’t line up exactly, that can create a bottleneck in the flow of data.

By |2022-04-14T08:11:48-07:00April 14th, 2022|MLS, MLS Insights, Real Estate Technology|0 Comments

Getting a Customer-First Mindset for Your MLS

Clootrack surveyed over 102 customer experience experts in a recent study that looked at the importance of the customer experience as a key differentiator for successful businesses. The second biggest challenge these experts pointed to, for organizations improving the customer experience, was this idea of a customer-first mindset.

By |2022-04-07T06:30:50-07:00April 7th, 2022|MLS, MLS Insights|0 Comments

Victor Lund to Present at Future City In the Bahamas March 20-22

WAV Group co-founder, Victor Lund, will be traveling to the Bahamas to present on the topic of web3 in real estate. Future City 2022 is hosted by leading real estate publisher TheRealDeal. Future City 2022 is an exclusive retreat for C-suite executives, principals and partners who are learning of all the ways how PropTech is revolutionizing development, management, construction, design, marketing and finance.

Have you mapped your customer’s entire journey?

If you want to improve your MLS customer’s experience, one of the first critical steps is mapping out the entire customer journey.  From awareness, to purchase, to onboarding to active involvement, there are dozens, if not hundreds, of customer touchpoints that influence the customer experience and your customer’s perception of your organization.

By |2022-02-24T13:17:42-08:00February 24th, 2022|MLS, MLS Insights|1 Comment

MLS PIN names Coldwell Banker veteran Erminio Grasso as new CEO

MLSPIN, one of the largest and best run MLSs in the country made the smart step to hire a broker executive to take the reins from Kathy Condin after her celebrated 44 year career! With Erminio Grasso’s depth of experience running highly successful brokerages, he brings a whole new dimension to MLS leadership.

By |2022-02-15T15:21:15-08:00February 15th, 2022|MLS, Press Releases|1 Comment

4 WAV Group Executives Named to RISMedia 2022 Real Estate Newsmaker List

Managing Partners Marilyn Wilson and Victor Lund  are joined by WAV Group Communications President, Kevin Hawkins and PR and Communication Strategist, Myra Jolivet in this year’s exclusive group of industry leaders who have made newsworthy contributions to the real estate industry.

Improve Virtual Training Engagement Levels for Your MLS Classes

Training is a key contact point for MLSs to encourage participation from their subscriber base.  We find that one of the largest hurdles to technology adoption is understanding how that technology works and connects to their day-to-day activities as an agent.

By |2022-01-31T13:54:07-08:00January 31st, 2022|Associations, MLS, MLS Insights|1 Comment

Is NPS a good measurement for MLS and associations?

At WAV Group, we have been helping MLSs and associations measure their success and helping them find the areas to improve. These years of experience of hundreds of surveys has led to the creation of the first Customer Experience Index (CXI) for the real estate industry.

By |2022-01-07T18:12:43-08:00January 10th, 2022|MLS Insights, Our Company, Our Services|0 Comments

The hybrid workplace is likely here to stay: Common hurdles and best practices for MLSs and associations

As an essential job throughout the pandemic in most states, real estate agents continued to help people find the American dream of homeownership. The MLS organizations that supported them did what was necessary to support the local market as they always have, just in new ways. 

2022 is YOUR year to move 100% to the RESO Web API

RETS, the outdated data transport method that was launched in the last century is finally going to be replaced by the RESO Web API, today’s method for efficiently building and deploying data dependent real estate technologies. 

By |2021-12-13T05:04:28-08:00December 13th, 2021|Associations, MLS, Real Estate Technology, RESO, Technology|0 Comments