About Marilyn Wilson

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So far Marilyn Wilson has created 498 blog entries.

Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats

In the ever-evolving landscape of the real estate industry, Multiple Listing Service (MLS) executives face a myriad of risks that have the potential to disrupt operations, tarnish reputation, and compromise data integrity.  In such a dynamic environment, proactive risk management is not just advisable — it's imperative. In this article, we'll explore the importance of “scenario planning,” or anticipating and mitigating the worst-case scenario within MLS organizations, and we’ll outline strategies for fostering a culture of preparedness and adaptability.

Local Logic Partners with homegenius to Elevate Real Estate Decisions

This latest announcement from Local Logic and homegenius underlines the expanding trend of deepening engagement real estate search by providing deep local insights. Gone are the days when search just includes beds, baths and price points. Consumers have an insatiable appetite for information regarding the region, neighborhood and individual property. They spend hours looking at Floor Plans, Days on Market and taxes and they really want to better understand every element of the neighborhood they may be buying into.

By |2024-04-23T12:36:31-07:00April 23rd, 2024|Announcements|0 Comments

Are Lockboxes the Industry’s next Trouble Spot?

In 2023, we asked over 250,000 agents and brokers how interested they would be in statewide lockbox access where they hold a license.  Nearly ¾ of respondents (72%) across multiple markets want statewide lockbox access. 

WAV Group Releases 2024 Brokerage Technology Roadmap Part 2: The Intranet

Part 2 of the report sheds light on the pivotal role played by the company intranet in driving agent productivity and facilitating product adoption. Building an effective intranet involves careful consideration of various factors, including email integration, single sign-on functionality, and commission payment portals.

Is it time to trim the punitive tone off Compliance Communications?

MLS executives deeply understand the critical role compliance plays in maintaining data accuracy and integrity within their systems. Through the hundreds of thousands of subscribers we have surveyed via the WAV Group Customer Experience Index, we have noticed a correlation between the severity of the tone of compliance communications and overall MLS satisfaction.  The way that an MLS communicates compliance issues to its members can significantly impact their perception of the organization and the strength of their collaborative relationship. Finding the right balance between creating a sense of urgency and duty, and angering or frustrating subscribers is a very difficult line to draw. 

By |2024-03-25T09:44:11-07:00March 25th, 2024|MLS, MLS Insights|2 Comments

Leverage ListTrac to Convince Potential Sellers there is Strong Interest in their Property

While supply is still limited and approximately ¼ of homes are still receiving multiple offers, homeowners are still hesitant. They do not believe there is enough demand for their home to warrant selling it. Here’s one simple way to counter that belief and demonstrate strong home buyer interest.

Enhancing Real Estate Sales: The Crucial Role of Technology Training

I think we can all agree at this point that keeping up with technological advancements is no longer a choice but a necessity for success. However, amid the excitement of embracing new technologies, the practical application often gets overlooked. This oversight can hinder agents from leveraging technology to its full potential, especially when it comes to optimizing the sales process.

Building Bridges: The Case for Statewide Standardized MLS Rules

Real estate agents and brokers are no strangers to the challenges posed by multiple listing service (MLS) systems operating across different regions. This was highlighted in recent results from the WAV Group Customer Experience Index survey, which revealed agents’ and brokers’ desire for consistency in rules and regulations across all MLS systems statewide.

By |2024-03-05T13:59:13-08:00March 5th, 2024|MLS, MLS Insights, Research|0 Comments

How does an MLS with non-REALTOR subscribers address the Code of Ethics?

According to a recent NAR study, 38% of all MLSs offer non-REALTOR subscriptions and 61% of larger MLSs have taken this step. The multiple listing service (MLS) plays a crucial role in facilitating property transactions. However, a common concern arises when MLS includes non-REALTOR subscribers: how are the principles of the REALTOR®  Code of Ethics upheld in such instances? Since non-REALTORS are not obligated to adhere to the code of ethics like REALTORS are, how do MLS entities ensure ethical standards are maintained across the board?

By |2024-03-04T10:46:21-08:00March 4th, 2024|MLS, MLS Insights|0 Comments

Rethinking the MLS as a Monopoly

For decades, Multiple Listing Services (MLS) have been perceived as monopolizing specific geographic areas and agent networks. They've been seen as an exclusive resource for accessing comprehensive property listings and facilitating transactions. However, recent insights from the WAV Group Customer Experience Index have shed light on a surprising statistic: 29% of agents belong to more than one MLS. This revelation challenges the notion of MLS as monopolistic entities and emphasizes the importance of reevaluating their value proposition and fostering collaboration among organizations to better serve the real estate community.

By |2024-02-26T11:45:57-08:00February 26th, 2024|Industry Observations, MLS, MLS Insights|0 Comments

Greater San Diego Association of REALTORS® Welcomes Saul Klein as CEO and Director of the San Diego Multiple Listing Service (SDMLS)

He’s B-A-A-A-C-K! Saul Klein, a real estate technology visionary has stepped in to lead his local MLS in San Diego as its new CEO. Saul has helped drive adoption and engagement with real estate technologies for about 40 years starting the ePro technology training program, running one of the most well-trafficked MLS forums for years and has continued to contribute to MLS policy and programs throughout his career.

By |2024-01-04T07:49:08-08:00January 4th, 2024|Announcements, MLS, Press Releases|0 Comments

MLSs truly ARE Business Generation Partners to their Subscribers.

Always love to share quantitative data that proves that MLSs truly help dial up business opportunities for their customers. ValleyMLS.com, an MLS that takes its job of generating views, leads and listing exposure very seriously, is a great example!

By |2023-12-19T07:55:18-08:00December 19th, 2023|Business Intelligence, MLS, MLS Insights|0 Comments