About Marilyn Wilson

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So far Marilyn Wilson has created 509 blog entries.

Why are so many of our strongest Association Executives getting fired?

Today, it is more important than ever that the real estate industry nurtures and protects its best and brightest staff executives. We need people that are thoughtfully helping the industry navigate the uncertain waters we are swimming in right now. I have noticed an alarming trend, though, counter to this need. In the past year or so, many progressive Association Executive leaders have been dismissed without cause, advance notice, or well-documented justification. It seems as though as the market has gotten tougher the number of firings has increased. This alarming trend made me think about a few things that may be lacking in training and governance orchestration we may want to consider.

The 5 Reasons why North Carolina Regional MLS successfully continues its Southeast expansion

The latest Association addition to North Carolina Regional MLS moves the organization beyond the walls of their state and opens them up as one of the MLSs gaining traction in the formation of Southeast MLS collaborations.  They are arguable one of, if not the fastest growing MLS in the country when measured by the addition of new Associations and moving beyond contiguous markets. When examining their meteoric expansion, I observed a few lessons that can be leveraged by other markets to deliver brokers the broader data access they are demanding. In my opinion there are five key reasons NCRMLS is successfully expanding to support its brokers and the agents and clients they serve:

By |2024-07-19T06:24:20-07:00July 19th, 2024|Industry Observations, MLS, MLS Insights|0 Comments

VestaPlus™ and Staten Island Board of REALTORS® Collaborate to Propel Real Estate Data Compliance with Checkmate™

With the removal of compensation from the mls. Data quality is becoming an even more important benefit of MLSs. It’s not enough to just let your MLS customers self report on issues. MLSs need to consistently curate more comprehensive, accurate and timely real estate data insights to reinforce their core value proposition

By |2024-07-15T16:21:18-07:00July 16th, 2024|Announcements, MLS, News|Comments Off on VestaPlus™ and Staten Island Board of REALTORS® Collaborate to Propel Real Estate Data Compliance with Checkmate™

Are you treating your MLS subscribers as the Customers they are?

MLSs mistakenly refer to their customers as members. They are NOT members. MLSs are not trade associations. They are technology companies. Have you ever heard Verizon, Apple or AT&T call their subscribers – “members”? Have you ever Starlink or Spectrum call their paid subscribers – “members”?  These subscription-based technology companies think of every one of their paid subscribers as customers. They understand that every one of their customers has a choice to pay for their services or not so they continually focus on how to retain their customers

By |2024-07-11T07:10:08-07:00July 11th, 2024|MLS, MLS Insights, Strategic Planning|Comments Off on Are you treating your MLS subscribers as the Customers they are?

Why are we not treating MLSs as the Technology Companies they are?

Approximately 75% of MLSs are owned by Associations today. With the history of being launched as a for profit arm of trade associations, MLSs naturally adopted the governance models and board make-up of their parent companies. Here’s why I believe that approach is no longer valid.

REsides is Second Privately Owned MLS to Opt Out of NAR Settlement

A second privately owned MLS has opted out of the NAR Anti-Trust Settlement stating that their rules were always more transparent than the standard NAR rules. A truly broker-centric, independent MLS, Resides.io MLS in Hilton Head, South Carolina is launching an inclusive concessions field and options for brokers to upload listing and buyers broker agreements. The organization is also building forms to make it easier for brokers to adapt to the new changes removing compensation as one of the center points of an MLS.

By |2024-06-25T11:00:38-07:00June 25th, 2024|Announcements, MLS, MLS Insights, NAR, Press Releases|Comments Off on REsides is Second Privately Owned MLS to Opt Out of NAR Settlement

A New Era of MLS Mergers and Acquisitions Arrives

There is very little clarity today about the fast spreading news that Realtor Association shareholders of RE Colorado have given notice that they intend to sell their shares of the MLS to a private equity firm. The Realtor Associations want out of their investment, and it doesn't really matter why. To date no MLS has ever been sold to private equity investors. Some MLSs have been sold outright to fellow Associations and MLS, but to our knowledge, we never seen private equity enter this space until now. This could set off a wave of transactions if private equity starts to pay attention to the profitable business models of Multiple Listing Services.

Collabra Technology joins the CoreLogic® Real Estate Alliance Network

Since Homesnap was sunsetted, agents have missed the ability to seamlessly promote their listings directly from the MLS. Now with this new partnership between Corelogic and Collabra, users of MLS-Touch and Matrix will be able to promote their listings via digital advertising with one click right from inside two of their core tools. As days on market have started to increase and buyers are being more selective, the need to generate listing attention is ever greater. For Corelogic users, they will now have a seamless way to give their listings social media exposure without the cumbersome process of exporting their listing out of the MLS and into another system.  Great addition to the Corelogic Alliance Network in my view.

By |2024-06-25T08:44:36-07:00June 25th, 2024|Announcements, Broker-Agent Information, Press Releases, Real Estate Technology|Comments Off on Collabra Technology joins the CoreLogic® Real Estate Alliance Network

WAV Group Releases 2024 Brokerage Technology Roadmap Part 4: Training and Support

If you have been following our Brokerage Technology Roadmap series, you have now assembled all the necessary pieces to build an impressive tech stack for your business.  However, the effectiveness of these technology solutions relies heavily on how well they are communicated and adopted by users.

By |2024-07-16T12:56:30-07:00May 15th, 2024|Broker Technology Research, Real Estate Technology, Research, Technology|Comments Off on WAV Group Releases 2024 Brokerage Technology Roadmap Part 4: Training and Support

WAV Group Releases 2024 Brokerage Technology Roadmap Part 3: Data Management

As technology continues to redefine the landscape of the real estate industry, brokerages are increasingly relying on data-driven strategies to stay ahead of the curve. In the latest installment of WAV Group's 2024 Brokerage Technology Roadmap, Part 3 dives deep into the critical realm of data management. Let's explore the cornerstone of data management outlined in this report: creating a robust data collection policy and strategy.

By |2024-05-01T09:27:52-07:00May 1st, 2024|Broker Information, PropTech, Real Estate Technology, Suveys and Research|Comments Off on WAV Group Releases 2024 Brokerage Technology Roadmap Part 3: Data Management

Maximizing MLS Tool Utilization: Tailoring Training for Power Users

It’s not at all unusual for MLS organizations to be disappointed by the limited adoption of MLS tools among top-producing members. Despite the undeniable benefits these tools offer, many power users seem reluctant to fully embrace them. Since top producers are the ones driving the success of a real estate market, it is imperative to find ways to engage them with training designed for the unique needs of those that complete several transactions per month. 

By |2024-07-11T07:38:55-07:00April 29th, 2024|MLS, MLS Insights, Product Management, Real Estate Technology|Comments Off on Maximizing MLS Tool Utilization: Tailoring Training for Power Users

Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats

In the ever-evolving landscape of the real estate industry, Multiple Listing Service (MLS) executives face a myriad of risks that have the potential to disrupt operations, tarnish reputation, and compromise data integrity.  In such a dynamic environment, proactive risk management is not just advisable — it's imperative. In this article, we'll explore the importance of “scenario planning,” or anticipating and mitigating the worst-case scenario within MLS organizations, and we’ll outline strategies for fostering a culture of preparedness and adaptability.

By |2024-04-25T08:09:27-07:00April 25th, 2024|Industry Observations, MLS, MLS Insights, Strategic Planning|Comments Off on Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats