AI that Seems Like you are Really Talking to a Human
We all know that AI is moving faster than light. At WAV Group we look at new AI solutions all the time. The demo I have attached for you though is next level, though.
Is NAR Membership Declining Because of Open MLS?
NAR membership trends have historically followed the economy and the strength of the overall real estate market. As shown in the attached chart, NAR experienced significant membership growth following the market crash of 2008 to 2010 and continued on that growth trajectory until recently when the real estate market slowed significantly because of high interest rates and more limited buyer demand. While there have been minor decreases in membership since 2023, we hypothesize that these declines are more likely due to limited market opportunities and retirements rather than the rise of Open MLS subscription offerings.
Why Can’t Brokers Who Recruit Subscribers AND Fuel MLS Data Get Rewarded for Their Hard Work?
For decades, real estate associations have traditionally owned and operated MLSs, providing brokers with access to property data while generating revenue from subscription fees. However, a growing movement is challenging the status quo, advocating for brokers—who supply both the data and the subscriber base that powers MLSs—to have a greater stake in ownership and profitability.
Why are there no volume discounts in MLS pricing models?
Multiple Listing Services (MLSs) have long operated under a standard subscription model in which subscribers pay a flat rate per agent, regardless of the size of the brokerage they belong to or the revenue the brokerage contributes to the MLS. This pricing structure is designed to ensure equal access to the database for all real estate professionals but does not recognize or reward the revenues delivered to MLSs from larger brokerage firms.
Associations Should Embrace an Open MLS before they Get Shut Out
The fear of an Open MLS is largely unfounded. The experience of states that have embraced this model proves that associations can thrive without requiring NAR membership for MLS access. By focusing on value-driven membership, enforcing professional standards through MLS regulations, and embracing industry evolution, associations can secure their future while fostering a fair, competitive market for all licensed professionals.
Employment Contracts Can Protect and Propel Your Association
For real estate associations, the employment contract of the CEO serves as a critical foundation for setting clear expectations and ensuring mutual accountability.
Using Data, Not Just Opinions, to Demonstrate MLS Excellence for Consolidation Discussions
As MLSs across the country consider consolidation to strengthen their services and expand their reach, it is critical to provide tangible evidence of excellence in service delivery. The WAV Group Customer Index Survey offers a powerful tool for MLS leadership looking to showcase their strengths in technology, support, training, responsiveness, and data quality. For an MLS considering a merger or partnership, leveraging the survey results can build confidence and demonstrate your ability to deliver exceptional MLS services.
How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach
LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.
AI tech and MLS of Choice requires parity: How San Francisco Association of Realtors are doing that with Restb.ai
With the removal of compensation from the MLS and so much uncertainty in real estate, MLSs must decide what components of their value proposition to focus on to step up their game and communicate the tangible benefits they deliver. MLSs must lean in to find AI tools that make the jobs of agents easier and more productive. They must also remember that all agents are not created equal. Providing a choice with MLS systems, the core tool offered by MLSs is one significant way to ensure you are meeting the diverse needs of your MLS customers. True MLS of Choice, however, isn’t [...]
Four WAV Group Partners Named RISMedia 2025 Real Estate Newsmakers
WAV Group so appreciates the positive impact that RIS Media has provided to the brokerage community - providing daily education, thought-provoking forums, all while humbly recognizing industry leaders around them. On behalf of Victor Lund, Kevin Hawkins, Bondilyn Jolly and myself, we’re humbled to be recognized for the guidance and counsel we provide to our clients and the thought leadership we provide to the industry. Its take a village as they say and we’re proud to be noted as a company trying to create positive WAVes of Change to ensure the long-term viability of brokerages, MLSs and the real estate industry.
Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals
At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?
RESO Announces 2025 Board of Directors Election Winners
Congrats to RESO for recruiting a smart, passionate group of leaders representing many of the best and brightest companies in real estate today. I love that there are strong leaders like Caitlyn McCrory from Anywhere and Joe Wilhelmy from Re/MAX elevating the voice and influence of brokers in bringing the practical realities and data challenges to be address by RESO.